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題名 Investigating the effect of pre-purchase search and ongoing search on post-purchase dissonance
作者 管郁君
Guo, Jasmin Chia Wei
Huang, Eugenia Y.
Lin, Shu Chiung
貢獻者 資管系
關鍵詞 Consumer products; Information retrieval; Information systems; Internet; Information search; Ongoing search; Post-purchase dissonance; Post-purchased search; Pre-purchase search; Product knowledge; Sales
日期 2016-08
上傳時間 22-八月-2017 16:11:36 (UTC+8)
摘要 In the era of Internet, the issue of information search has obtained attention since the Internet provides more convenient search channel for consumers to change consumers` searching behaviours. The purpose of this study aims to understand how different types of information search influences consumers` postpurchase mental state while their amount of information search are influenced by the consumers` product knowledge. The result shows that consumer product knowledge has positive influence on different types of information search, and has negative influence on post-purchase dissonance. Meanwhile, online prepurchase search and post-purchase search have negative influence on post-purchase dissonance.
關聯 AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems, , -
資料類型 conference
dc.contributor 資管系
dc.creator (作者) 管郁君zh_tw
dc.creator (作者) Guo, Jasmin Chia Weien_US
dc.creator (作者) Huang, Eugenia Y.en_US
dc.creator (作者) Lin, Shu Chiungen_US
dc.date (日期) 2016-08
dc.date.accessioned 22-八月-2017 16:11:36 (UTC+8)-
dc.date.available 22-八月-2017 16:11:36 (UTC+8)-
dc.date.issued (上傳時間) 22-八月-2017 16:11:36 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/112066-
dc.description.abstract (摘要) In the era of Internet, the issue of information search has obtained attention since the Internet provides more convenient search channel for consumers to change consumers` searching behaviours. The purpose of this study aims to understand how different types of information search influences consumers` postpurchase mental state while their amount of information search are influenced by the consumers` product knowledge. The result shows that consumer product knowledge has positive influence on different types of information search, and has negative influence on post-purchase dissonance. Meanwhile, online prepurchase search and post-purchase search have negative influence on post-purchase dissonance.
dc.format.extent 177 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems, , -
dc.subject (關鍵詞) Consumer products; Information retrieval; Information systems; Internet; Information search; Ongoing search; Post-purchase dissonance; Post-purchased search; Pre-purchase search; Product knowledge; Sales
dc.title (題名) Investigating the effect of pre-purchase search and ongoing search on post-purchase dissonanceen_US
dc.type (資料類型) conference