| dc.contributor | 資管系 | |
| dc.creator (作者) | 管郁君 | zh_tw |
| dc.creator (作者) | Guo, Jasmin Chia Wei | en_US |
| dc.creator (作者) | Huang, Eugenia Y. | en_US |
| dc.creator (作者) | Lin, Shu Chiung | en_US |
| dc.date (日期) | 2016-08 | |
| dc.date.accessioned | 22-Aug-2017 16:11:36 (UTC+8) | - |
| dc.date.available | 22-Aug-2017 16:11:36 (UTC+8) | - |
| dc.date.issued (上傳時間) | 22-Aug-2017 16:11:36 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/112066 | - |
| dc.description.abstract (摘要) | In the era of Internet, the issue of information search has obtained attention since the Internet provides more convenient search channel for consumers to change consumers` searching behaviours. The purpose of this study aims to understand how different types of information search influences consumers` postpurchase mental state while their amount of information search are influenced by the consumers` product knowledge. The result shows that consumer product knowledge has positive influence on different types of information search, and has negative influence on post-purchase dissonance. Meanwhile, online prepurchase search and post-purchase search have negative influence on post-purchase dissonance. | |
| dc.format.extent | 177 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems, , - | |
| dc.subject (關鍵詞) | Consumer products; Information retrieval; Information systems; Internet; Information search; Ongoing search; Post-purchase dissonance; Post-purchased search; Pre-purchase search; Product knowledge; Sales | |
| dc.title (題名) | Investigating the effect of pre-purchase search and ongoing search on post-purchase dissonance | en_US |
| dc.type (資料類型) | conference | |
