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題名 於數位生態系統利用區塊鏈技術設計最大流暢體驗之串連流程機制
A Method for Utilizing the Blockchain to Design the Linkware toward Maximum Flow Experience in Digital Ecosystem
作者 陳建佑
貢獻者 苑守慈
陳建佑
關鍵詞 生態系統
區塊鏈
流暢體驗
流程串連機制
服務設計
Ecosystem
Blockchain
Flow experience
Linkware
Design
日期 2017
上傳時間 28-Aug-2017 11:27:39 (UTC+8)
摘要 近來服務生態系統席捲全球亦顛覆許多傳統產業。服務平台的最大宗旨是提供一個環境來媒合服務提供者與顧客，而本質是消弭提供商與顧客之間的中介者，但不論在平台或生態系統中仍存在中心的統治角色，而這情況出現矛盾，也造就機會。區塊鏈則是可提供解決的機會所在。不僅如此，生態系統運作中，服務為多個利害關係人共創價值的過程，其互動是極為複雜的。因此在生態系統中營造流暢體驗是關鍵議題。本研究發展一個工具讓生態系統設計者可以設計橫跨基於區塊鏈的生態系統並整合各流程的串連流程機制，讓利害關係人在互動過程中具有流暢體驗。
In recent years, the service ecosystem flourishes around the world and disrupts the traditional market. Originally, matching customers’ needs with providers is the most important mission of a service platform. However, the nature of creating a platform or ecosystem is to get rid of the intermediators, but either in the platform or in the ecosystem, there is still a central firm to dominate them. This situation seems to both be a contradiction and be an opportunity. The chance to deal with this problem is blockchain. Moreover, in ecosystem, service which is provided not only by one stakeholder but also by interactional stakeholders, it becomes more complex and intricate. As a result, creating a swift and even flow in the ecosystem is a critical issue.
In this study, we develop a conceptual framework to build a tool for designers of ecosystem to design the ideal linkware. This study focuses on creating a linkware that can integrate processes across the service ecosystem, achieving the maximum flow experience for the stakeholders within their interaction, and utilizing blockchain.
參考文獻 • Chou, C. Y., & Yuan, S. T. (2015). Service-driven social community and its relation to well-being. The Service Industries Journal, 35(7-8), 368-387.
• Cooper, C., Gilbert, D., & Wanhill, S. (1998). John Fletcherr a Rebecca Shepherd. Tourism: principles and practice, 2.
• Csikszentmihalyi, M. (1975). Play and intrinsic rewards. Journal of humanistic psychology.
• Csikszentmihalyi, M. (1990). Flow: The psychology of optimal performance. NY: Cambridge UniversityPress.
• Csikszentmihalyi, M. (2014). Flow and the foundations of positive psychology: The collected works of Mihaly Csikszentmihalyi. Springer.
• Csikszentmihalyi, M., & LeFevre, J. (1989). Optimal experience in work and leisure. Journal of personality and social psychology, 56(5), 815.
• Ding, D. X., Hu, P. J. H., Verma, R., & Wardell, D. G. (2009). The impact of service system design and flow experience on customer satisfaction in online financial services. Journal of Service Research.
• Dong, P., & Siu, N. Y. M. (2013). Servicescape elements, customer predispositions and service experience: The case of theme park visitors. Tourism Management, 36, 541-551.
• Frances X.Frei (2006). Breaking the trade-off between efficiency and service. Harvard Business Review, November 2006 issue.
• Heinonen, K., Strandvik, T., & Voima, P. (2013). Customer dominant value formation in service. European Business Review, 25(2), 104-123.
• Heskett, J. L. (1990). Service breakthroughs. Simon and Schuster.
• Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. The Journal of Marketing, 50-68.
• Hung, C. L., Chou, J. C. L., & Ding, C. M. (2012). Enhancing mobile satisfaction through integration of usability and flow. Engineering Management Research, 1(1), 44.
• Kabeer, N., United Nations, & United Nations Research Institute for Social Development. (1999). The conditions and consequences of choice: reflections on the measurement of women`s empowerment (Vol. 108, pp. 1-58). Geneva: UNRISD.
• Novak Thomas, P., & Hoffman, D. L. (1998, March). Modeling the structure of the flow experience among web users. In INFORMS marketing science and the internet mini-conference MIT.
• Pullman, M. E., Verma, R., & Goodale, J. C. (2001). Service design and operations strategy formulation in multicultural markets. Journal of Operations Management, 19(2), 239-254.
• Roth, A. V., & Menor, L. J. (2003). Insights into service operations management: a research agenda. Production and operations management, 12(2), 145-164.
• Roth, A. V., & Jackson III, W. E. (1995). Strategic determinants of service quality and performance: Evidence from the banking industry. Management science, 41(11), 1720-1733.
• Roth, A. V., & Van Der Velde, M. (1991). Operations as marketing: a competitive service strategy. Journal of Operations Management, 10(3), 303-328.
• Swan, M. (2015). Blockchain: Blueprint for a new economy. " O`Reilly Media, Inc.", 16,78.
• Vargo, S. L., & Lusch, R. F. (2008). From goods to service (s): Divergences and convergences of logics. Industrial Marketing Management, 37(3), 254-259.
• Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009). Customer experience creation: Determinants, dynamics and management strategies. Journal of retailing, 85(1), 31-41.
• Voss, C., Roth, A. V., & Chase, R. B. (2008). Experience, service operations strategy, and services as destinations: foundations and exploratory investigation. Production and operations management, 17(3), 247-266.
• Weill, P., & Woerner, S. L. (2015). Thriving in an increasingly digital ecosystem. MIT Sloan Management Review, 56(4), 27.
描述 碩士
國立政治大學
資訊管理學系
104356029
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104356029
資料類型 thesis
dc.contributor.advisor 苑守慈zh_TW
dc.contributor.author (Authors) 陳建佑zh_TW
dc.creator (作者) 陳建佑zh_TW
dc.date (日期) 2017en_US
dc.date.accessioned 28-Aug-2017 11:27:39 (UTC+8)-
dc.date.available 28-Aug-2017 11:27:39 (UTC+8)-
dc.date.issued (上傳時間) 28-Aug-2017 11:27:39 (UTC+8)-
dc.identifier (Other Identifiers) G0104356029en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/112159-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 104356029zh_TW
dc.description.abstract (摘要) 近來服務生態系統席捲全球亦顛覆許多傳統產業。服務平台的最大宗旨是提供一個環境來媒合服務提供者與顧客，而本質是消弭提供商與顧客之間的中介者，但不論在平台或生態系統中仍存在中心的統治角色，而這情況出現矛盾，也造就機會。區塊鏈則是可提供解決的機會所在。不僅如此，生態系統運作中，服務為多個利害關係人共創價值的過程，其互動是極為複雜的。因此在生態系統中營造流暢體驗是關鍵議題。本研究發展一個工具讓生態系統設計者可以設計橫跨基於區塊鏈的生態系統並整合各流程的串連流程機制，讓利害關係人在互動過程中具有流暢體驗。zh_TW
dc.description.abstract (摘要) In recent years, the service ecosystem flourishes around the world and disrupts the traditional market. Originally, matching customers’ needs with providers is the most important mission of a service platform. However, the nature of creating a platform or ecosystem is to get rid of the intermediators, but either in the platform or in the ecosystem, there is still a central firm to dominate them. This situation seems to both be a contradiction and be an opportunity. The chance to deal with this problem is blockchain. Moreover, in ecosystem, service which is provided not only by one stakeholder but also by interactional stakeholders, it becomes more complex and intricate. As a result, creating a swift and even flow in the ecosystem is a critical issue.
In this study, we develop a conceptual framework to build a tool for designers of ecosystem to design the ideal linkware. This study focuses on creating a linkware that can integrate processes across the service ecosystem, achieving the maximum flow experience for the stakeholders within their interaction, and utilizing blockchain.		en_US
dc.description.tableofcontents Table of Contents
CHAPTER 1 INTRODUCTION 1
1.1 BACKGROUNDS AND MOTIVATION 1
1.2 RESEARCH QUESTION 2
1.3 RESEARCH METHOD 3
1.4 PURPOSE AND CONTRIBUTION 4
1.5 CONTENT ORGANIZATION 4
CHAPTER 2 LITERATURE REVIEW 6
2.1 BLOCKCHAIN 6
2.2 FLOW EXPERIENCE 6
2.3 CUSTOMER-INTRODUCED VARIABILITY 7
2.4 LINKWARE OF SERVICE OPERATION STRATEGY 9
CHAPTER 3 D3 ACCELERATOR PROJECT 10
3.1 THE CONCEPTUAL FRAMEWORK OF D3 ACCELERATOR 10
3.2 THE SYSTEM ARCHITECTURE OF D3 ACCELERATOR 13
3.3 THE SYSTEM FLOW OF D3 ACCELERATOR 14
CHAPTER 4 THE BLOCKCHAIN-BASED LINKWARE DESIGN ON ECOSYSTEM TOWARD MAXIMUM FLOW EXPERIENCE 17
4.1 CONCEPTUAL FRAMEWORK 17
4.2 DESIGN LOGIC AND RESEARCH APPROACH 23
4.3 IDENTIFYING VARIABILITY AND SETTING STRATEGY MODULE 27
4.4 FLOW ELEMENTS MANAGEMENT MODULE 34
4.5 LINKWARE DESIGN MODULE 35
4.6 LINKWARE FLOW EXPERIENCE MEASUREMENT MODULE 41
4.7 AIDED DESIGN MODULE 42
CHAPTER 5 SCENARIO 43
5.1 SCENARIO OF DESIGNING THE SERVICE 43
5.1.1 Identifying Variability and Setting Strategy Module – Phase 1 44
5.1.2 Flow Elements Management Module – Phase 2 46
5.1.3 Linkware Design Module – Phase 3 47
5.1.4 Linkware Flow Experience Measurement Module – Phase 4 48
5.2 SCENARIO OF GAMING (BLOCKFARM) 50
5.2.1 Background Information of BlockFarm 50
5.2.2 Introduction of BlockFarm 51
5.2.3 User Application Scenario 52
CHAPTER 6 EXPERIMENT AND EVALUATION 59
6.1 PROPOSITIONS / EXPERIMENT OBJECTIVE 60
6.2 ASSUMPTIONS 60
6.3 EXPERIMENTAL DESIGN 61
6.3.1 Data Collection and Procedure Design 61
6.3.2 Questionnaire Design 63
6.3.3 Design principle and experiment details 64
6.4 EVALUATION RESULTS 68
6.4.1 Experiment and Comparison for Fitness between Customer-introduced Variability and Accommodation/Reduction Strategy and Completeness of the Flow Elements 69
6.4.2 Experiment and Comparison for Complexity of Interaction 71
6.4.3 Experiment and Comparison for Flow Experience 73
6.4.4 Experiment Results for Propositions 75
6.4.5 The Calculation of D3-Accelerator system. 77
6.4.6 Feedback and Revise of D3-Accelerator system 79
6.5 DISCUSSION OF FINDING 81
CHAPTER 7 CONCLUSION 85
7.1 RESEARCH CONTRIBUTION 86
7.2 LIMITATION AND FUTURE WORK 87
APPENDIX A 89
APPENDIX B 92
APPENDIX C 95
APPENDIX D 98
REFERENCE 101		zh_TW
dc.format.extent 4860932 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104356029en_US
dc.subject (關鍵詞) 生態系統zh_TW
dc.subject (關鍵詞) 區塊鏈zh_TW
dc.subject (關鍵詞) 流暢體驗zh_TW
dc.subject (關鍵詞) 流程串連機制zh_TW
dc.subject (關鍵詞) 服務設計zh_TW
dc.subject (關鍵詞) Ecosystemen_US
dc.subject (關鍵詞) Blockchainen_US
dc.subject (關鍵詞) Flow experienceen_US
dc.subject (關鍵詞) Linkwareen_US
dc.subject (關鍵詞) Designen_US
dc.title (題名) 於數位生態系統利用區塊鏈技術設計最大流暢體驗之串連流程機制zh_TW
dc.title (題名) A Method for Utilizing the Blockchain to Design the Linkware toward Maximum Flow Experience in Digital Ecosystemen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) • Chou, C. Y., & Yuan, S. T. (2015). Service-driven social community and its relation to well-being. The Service Industries Journal, 35(7-8), 368-387.
• Cooper, C., Gilbert, D., & Wanhill, S. (1998). John Fletcherr a Rebecca Shepherd. Tourism: principles and practice, 2.
• Csikszentmihalyi, M. (1975). Play and intrinsic rewards. Journal of humanistic psychology.
• Csikszentmihalyi, M. (1990). Flow: The psychology of optimal performance. NY: Cambridge UniversityPress.
• Csikszentmihalyi, M. (2014). Flow and the foundations of positive psychology: The collected works of Mihaly Csikszentmihalyi. Springer.
• Csikszentmihalyi, M., & LeFevre, J. (1989). Optimal experience in work and leisure. Journal of personality and social psychology, 56(5), 815.
• Ding, D. X., Hu, P. J. H., Verma, R., & Wardell, D. G. (2009). The impact of service system design and flow experience on customer satisfaction in online financial services. Journal of Service Research.
• Dong, P., & Siu, N. Y. M. (2013). Servicescape elements, customer predispositions and service experience: The case of theme park visitors. Tourism Management, 36, 541-551.
• Frances X.Frei (2006). Breaking the trade-off between efficiency and service. Harvard Business Review, November 2006 issue.
• Heinonen, K., Strandvik, T., & Voima, P. (2013). Customer dominant value formation in service. European Business Review, 25(2), 104-123.
• Heskett, J. L. (1990). Service breakthroughs. Simon and Schuster.
• Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. The Journal of Marketing, 50-68.
• Hung, C. L., Chou, J. C. L., & Ding, C. M. (2012). Enhancing mobile satisfaction through integration of usability and flow. Engineering Management Research, 1(1), 44.
• Kabeer, N., United Nations, & United Nations Research Institute for Social Development. (1999). The conditions and consequences of choice: reflections on the measurement of women`s empowerment (Vol. 108, pp. 1-58). Geneva: UNRISD.
• Novak Thomas, P., & Hoffman, D. L. (1998, March). Modeling the structure of the flow experience among web users. In INFORMS marketing science and the internet mini-conference MIT.
• Pullman, M. E., Verma, R., & Goodale, J. C. (2001). Service design and operations strategy formulation in multicultural markets. Journal of Operations Management, 19(2), 239-254.
• Roth, A. V., & Menor, L. J. (2003). Insights into service operations management: a research agenda. Production and operations management, 12(2), 145-164.
• Roth, A. V., & Jackson III, W. E. (1995). Strategic determinants of service quality and performance: Evidence from the banking industry. Management science, 41(11), 1720-1733.
• Roth, A. V., & Van Der Velde, M. (1991). Operations as marketing: a competitive service strategy. Journal of Operations Management, 10(3), 303-328.
• Swan, M. (2015). Blockchain: Blueprint for a new economy. " O`Reilly Media, Inc.", 16,78.
• Vargo, S. L., & Lusch, R. F. (2008). From goods to service (s): Divergences and convergences of logics. Industrial Marketing Management, 37(3), 254-259.
• Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009). Customer experience creation: Determinants, dynamics and management strategies. Journal of retailing, 85(1), 31-41.
• Voss, C., Roth, A. V., & Chase, R. B. (2008). Experience, service operations strategy, and services as destinations: foundations and exploratory investigation. Production and operations management, 17(3), 247-266.
• Weill, P., & Woerner, S. L. (2015). Thriving in an increasingly digital ecosystem. MIT Sloan Management Review, 56(4), 27.		zh_TW