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題名 區塊鏈數位生態系統設計之關鍵多數實現程度評量
Estimate the Fulfillment of Critical Mass within Blockchain-Based Digital Ecosystem Design
作者 石文昕
Shih, Wen Xin
貢獻者 苑守慈
Yuan, Soe Tsyr
石文昕
Shih, Wen Xin
關鍵詞 數位生態系統
關鍵多數
網路效應
區塊鏈
服務設計
Digital ecosystem
Critical mass
Network effect
Blockchain
Service design
Destination
日期 2017
上傳時間 28-Aug-2017 13:46:36 (UTC+8)
摘要 區塊鏈是一種高可行性的基礎建設技術，不僅能提高效率、降低建設成本，其交易透明化和避免篡改等特性更使之得以被廣泛應用。由於資訊科技蓬勃發展，互聯網革命伴隨著客戶主導邏輯的興起，平台思維對於服務設計而言早已不敷使用。因此，區塊鏈數位生態系統將成為下一代服務設計的解決方案，強調生態系統中利益相關者的價值共創欲目標追求。
以現況而言，仍有許多服務無法在現實中發展或得以維持，網路效應的影響在數位環境中是極為強大且不容忽視的。我們的研究旨在由此出發衡量區塊鏈數位生態系統的成敗。我們提出的方法能使設計師基於理解關鍵多數的實現和網絡效應水平的大小，來瞭解其設計的可適應性與競爭力，這是一個數位生態系統能否突破真空的關鍵。此方法還提供如何提升設計的指南，使服務設計能更有機會地進入網路效應的爆炸階段。
Blockchain is an infrastructure technology not only restricted to the financial industry, but also feasible and affordable to facilitating the operation of service provision with efficiency, lower construction cost, information transparency and non-falsified characteristics. By virtue of the information technology booms swiftly, the revolution which Internet brings about, accompanies with the rise of customer-dominant logic, platform thinking is no longer sufficient for the service design. Consequently, blockchain-based digital ecosystem becomes a solution of the next generation’s service design aspect which stresses on value co-creation among all the stakeholders of the ecosystem and proceeds to the same proposition. However, there are many service provisions unable to launch or sustain in reality.
The network externality of the Internet is the most powerful, indispensable and un-negligible effect in the digital environment. Our study aims to estimate and measure the success or failure of blockchain-based digital ecosystems from this perspective. We propose a method which enables blockchain-based digital ecosystem designers to comprehend with the adaptability and competitiveness of the fulfillment of the critical mass and the examination of network effect level. They are crucial to pass through the vacuum stage of ecosystem lifetime. The method also provides guides about how to improve the designs in order to have a greater opportunity to get into the explosion stage of ecosystem lifetime.
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描述 碩士
國立政治大學
資訊管理學系
104356037
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104356037
資料類型 thesis
dc.contributor.advisor 苑守慈zh_TW
dc.contributor.advisor Yuan, Soe Tsyren_US
dc.contributor.author (Authors) 石文昕zh_TW
dc.contributor.author (Authors) Shih, Wen Xinen_US
dc.creator (作者) 石文昕zh_TW
dc.creator (作者) Shih, Wen Xinen_US
dc.date (日期) 2017en_US
dc.date.accessioned 28-Aug-2017 13:46:36 (UTC+8)-
dc.date.available 28-Aug-2017 13:46:36 (UTC+8)-
dc.date.issued (上傳時間) 28-Aug-2017 13:46:36 (UTC+8)-
dc.identifier (Other Identifiers) G0104356037en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/112276-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 104356037zh_TW
dc.description.abstract (摘要) 區塊鏈是一種高可行性的基礎建設技術，不僅能提高效率、降低建設成本，其交易透明化和避免篡改等特性更使之得以被廣泛應用。由於資訊科技蓬勃發展，互聯網革命伴隨著客戶主導邏輯的興起，平台思維對於服務設計而言早已不敷使用。因此，區塊鏈數位生態系統將成為下一代服務設計的解決方案，強調生態系統中利益相關者的價值共創欲目標追求。
以現況而言，仍有許多服務無法在現實中發展或得以維持，網路效應的影響在數位環境中是極為強大且不容忽視的。我們的研究旨在由此出發衡量區塊鏈數位生態系統的成敗。我們提出的方法能使設計師基於理解關鍵多數的實現和網絡效應水平的大小，來瞭解其設計的可適應性與競爭力，這是一個數位生態系統能否突破真空的關鍵。此方法還提供如何提升設計的指南，使服務設計能更有機會地進入網路效應的爆炸階段。		zh_TW
dc.description.abstract (摘要) Blockchain is an infrastructure technology not only restricted to the financial industry, but also feasible and affordable to facilitating the operation of service provision with efficiency, lower construction cost, information transparency and non-falsified characteristics. By virtue of the information technology booms swiftly, the revolution which Internet brings about, accompanies with the rise of customer-dominant logic, platform thinking is no longer sufficient for the service design. Consequently, blockchain-based digital ecosystem becomes a solution of the next generation’s service design aspect which stresses on value co-creation among all the stakeholders of the ecosystem and proceeds to the same proposition. However, there are many service provisions unable to launch or sustain in reality.
The network externality of the Internet is the most powerful, indispensable and un-negligible effect in the digital environment. Our study aims to estimate and measure the success or failure of blockchain-based digital ecosystems from this perspective. We propose a method which enables blockchain-based digital ecosystem designers to comprehend with the adaptability and competitiveness of the fulfillment of the critical mass and the examination of network effect level. They are crucial to pass through the vacuum stage of ecosystem lifetime. The method also provides guides about how to improve the designs in order to have a greater opportunity to get into the explosion stage of ecosystem lifetime.		en_US
dc.description.tableofcontents Table of Content
Chapter 1 INTRODUCTION 10
1.1 Background and Motivation 10
1.2 Research Question 12
1.3 Research Method 14
1.4 Purpose and Contribution 16
1.5 Content Organization 17
Chapter 2 LITERATURE REVIEW 18
2.1 Blockchain Technology 18
2.2 Critical Mass 20
2.3 Network Effect Level 22
Chapter 3 D3 ACCELERATOR SYSTEM 25
3.1 The Conceptual Framework of D3 Accelerator 25
3.2 The System Architecture of D3 Accelerator 28
3.3 The System Flow of D3 Accelerator 29
Chapter 4 METHODOLOGY 32
4.1 Conceptual Framework 32
4.2 System Architecture 36
4.3 Arising Level of Network Effect Factors’ Testing Module 40
4.3.1 Completeness of Operant Configuration 41
4.3.2 Degree of Operant Empowerment 43
4.3.3 Operation Flow of Linkware Design 44
4.4 Fulfillment of Critical Mass Module 45
4.4.1 Digital Ecosystem Situation Analysis 45
4.4.2 Measurement of Negative Effect 45
4.4.3 Fulfillment Calculation of Critical Mass 46
4.4.4 Adjustment of Methodology and Conclusion 47
Chapter 5 APPLICATION AND SCENARIO 48
Chapter 6 EVALUATION 59
6.1 Propositions 59
6.2 Experiment Simulations 60
6.3 Questionnaire Design 63
6.4 Assumptions 65
6.5 Experiments of Observational Field Study 65
6.6 Measurements and Data Collection 68
6.6.1 Measurement of Critical Mass 68
6.6.2 Supervisory of Interaction between D3 Accelerator Assistant Module 71
6.7 Result of Field Test 72
6.7.1 Effect of Field Test and System Improvement 72
6.7.2 Assistant Module’s Result of System Improvement 74
6.7.3 Correlation Verification within Assistant Module 77
6.7.4 Result of Arising Level of Network Effect Factors 81
6.7.5 Result of Fulfillment of Critical Mass 83
6.7.6 Certification of Fulfillment of Critical Mass 85
6.7.7 Correlation of Fulfillment of Critical Mass and the Assistant Module 86
Chapter 7 CONCLUSION 88
7.1 Academic Contribution 88
7.1.1 Propositions 89
7.2 Findings and Discussion 90
7.3 Managerial Implications 92
7.3.1 Case Study of BlockFarm 93
7.4 Limitations and Future work 94
REFERENCES 95
APPENDIX 102		zh_TW
dc.format.extent 3837788 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104356037en_US
dc.subject (關鍵詞) 數位生態系統zh_TW
dc.subject (關鍵詞) 關鍵多數zh_TW
dc.subject (關鍵詞) 網路效應zh_TW
dc.subject (關鍵詞) 區塊鏈zh_TW
dc.subject (關鍵詞) 服務設計zh_TW
dc.subject (關鍵詞) Digital ecosystemen_US
dc.subject (關鍵詞) Critical massen_US
dc.subject (關鍵詞) Network effecten_US
dc.subject (關鍵詞) Blockchainen_US
dc.subject (關鍵詞) Service designen_US
dc.subject (關鍵詞) Destinationen_US
dc.title (題名) 區塊鏈數位生態系統設計之關鍵多數實現程度評量zh_TW
dc.title (題名) Estimate the Fulfillment of Critical Mass within Blockchain-Based Digital Ecosystem Designen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) REFERENCES

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[2] Arthur, W. B. (1990). Positive feedbacks in the economy. Scientific American, 262(2), 92-99.
[3] Afthinos, Y., Theodorakis, N. D., & Nassis, P. (2005). Customers’ expectations of service in Greek fitness centers: Gender, age, type of sport center, and motivation differences. Managing Service Quality: An International Journal, 15(3), 245-258
[4] Armstrong, M. (2006). Competition in two‐sided markets. The RAND Journal of Economics, 37(3), 668-691.
[5] Arroyo-Barrigüete, J. L., Ernst, R., López-Sánchez, J. I., & Orero-Giménez, A. (2010). On the identification of critical mass in Internet-based services subject to network effects. The Service Industries Journal, 30(5), 643-654.
[6] Abedi, G. H., & Rostami, F. (2012). Regression model analysis of service desirability in a group of Mazandaran hospitals. Health Med, 6, 24-28.
[7] Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism management, 21(1), 97-116.
[8] Boley, H., & Chang, E. (2007, February). Digital ecosystems: Principles and semantics. In 2007 Inaugural IEEE-IES Digital EcoSystems and Technologies Conference (pp. 398-403). IEEE.
[9] Bakos, Y., & Katsamakas, E. (2008). Design and ownership of two-sided networks: Implications for Internet platforms. Journal of Management Information Systems, 25(2), 171-202.
[10] Buterin, V. (2014). A next-generation smart contract and decentralized application platform. white paper.
[11] Boudreau, K. J., & Jeppesen, L. B. (2015). Unpaid crowd complementors: The platform network effect mirage. Strategic Management Journal, 36(12), 1761-1777.
[12] COOPER, C., GILBERT, D., & WANHILL, S. (1998). John FLETCHER a Rebecca SHEPHERD. Tourism: principles and practice, 2.
[13] Chase, R. B., & Dasu, S. (2001). Want to perfect your company`s service? Use behavioral science. Harvard business review, 79(6), 78-84.
[14] Chen, Y., Narasimhan, C., & Zhang, Z. J. (2001). Individual marketing with imperfect targetability. Marketing Science, 20(1), 23-41.
[15] Chao, Y., & Derdenger, T. (2013). Mixed bundling in two-sided markets in the presence of installed base effects. Management Science, 59(8), 1904-1926.
[16] Chen, W. R., & Yu, Z. X. (2013). Platform Revelution: An Innovation of Business Model Sweeping Global Social, Commercial, Game, and Media Industry. Business Weekly Press.
[17] Chou, C. Y., & Yuan, S. T. (2015). Service-driven social community and its relation to well-being. The Service Industries Journal, 35(7-8), 368-387.
[18] Chu, J., & Manchanda, P. (2015). Quantifying cross and direct network effects in online C2C platforms. Marketing Science, Forthcoming.
[19] Dong, P., & Siu, N. Y. M. (2013). Servicescape elements, customer predispositions and service experience: The case of theme park visitors. Tourism Management, 36, 541-551.
[20] Economides, N. (1996). Network externalities, complementarities, and invitations to enter. European Journal of Political Economy, 12(2), 211-233.
[21] Eisenmann, T., Parker, G., & Van Alstyne, M. W. (2006). Strategies for two-sided markets. Harvard business review, 84(10), 92.
[22] Easley, D., & Kleinberg, J. (2010). Networks, crowds, and markets: Reasoning about a highly connected world. Cambridge University Press.
[23] Evans, D. S., & Schmalensee, R. (2010). Failure to launch: Critical mass in platform businesses. Review of Network Economics, 9(4).
[24] Fecher, B. (2016). Blockchain​ for science and knowledge.
[25] Gandal, N., Kende, M., & Rob, R. (2000). The dynamics of technological adoption in hardware/software systems: The case of compact disc players. The RAND Journal of Economics, 43-61.
[26] Gentile, Chiara, Nicola Spiller, and Giuliano Noci (2007), ‘‘How to Sustain the Customer Experience: An Overview of Experience Components that Co-Create Value with the Customer,’’ European Management Journal, 25 (5), 395-410.
[27] Gupta, S., Mela, C. F., & Vidal-Sanz, J. M. (2009). The value of a" free" customer. Retrieved October 17, 2016, from
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