| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shari | en_US |
| dc.contributor.author (Authors) | 唐瑪 | zh_TW |
| dc.contributor.author (Authors) | Hoehl, Thomas | en_US |
| dc.creator (作者) | 唐瑪 | zh_TW |
| dc.creator (作者) | Hoehl, Thomas | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 31-Aug-2017 12:10:24 (UTC+8) | - |
| dc.date.available | 31-Aug-2017 12:10:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 31-Aug-2017 12:10:24 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0104933032 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=129274 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933032 | zh_TW |
| dc.description.abstract (摘要) | The venture addresses the common phenomenon of people having no time or not being able to concentrate to read lengthy business and personal development books.\nThis represents a dilemma for many professionals, students and many other people alike because the demands in the realms of professional and working skills surge continuously, driven by global competition and increasing social and economic dynamics.\nThe company aims to solve this problem through offering highly condensed summaries of business, personal development and eventually spiritual books on an intuitive e-commerce web-platform.\nThe summaries rely heavily on visualization techniques following the venture’s unique and proprietary summarization guidelines. A key feature of the summaries is their quality – think of the level of professional consulting presentations.\nSummaries are monetized through individual and subscription sales via B2C and B2B channels and mainly marketed to white collar working professionals and students in first and second world economies.\nThe business model is a push model, where content is created to satisfy a presumed demand. A pull model, where users generate content on a provided platform, entails interesting advantages and elements of this idea might be incorporated at a later stage.\nThe financial projections are characterized by two years of negative cash flows, which stem from initial investments in the summary database, building the platform and brand, followed by strong positive inflows as user numbers grow. The projected 5-year NPV in the baseline scenario and a 35,000 USD investment in year 1 is 320,000 USD at a 20% discount rate while the IRR is close to 100%.\nKey risks pertain to quality of summaries, relationships with key content creators and the challenge to create momentum. | en_US |
| dc.description.tableofcontents | List of Figures 3\nList of Tables 4\nExecutive Summary 7\nBusiness Model Canvas 8\n1. Market Analysis 9\n1.1. Introduction to the Non-Fiction Book and Summary Markets 9\n1.2. The Non-Fiction Book Summary Market Environment 9\n1.3. Competitor Analysis 14\n1.4. Target Customers 18\n2. Business Description 19\n2.1. Motivation – Pain Points and Demand Gap 19\n2.2. Vision 20\n2.3. Mission 20\n2.4. Objectives 20\n2.5. Product Description 21\n2.6. Value Proposition – Problems Solved 24\n2.7. Push vs. Pull Business Model 24\n2.8. Partners 26\n2.9. Organization & Management 27\n2.10. Operations 28\n2.11. E-Commerce Platform & Infrastructure 34\n2.12. SWOT Analysis 37\n2.13. Strategy 38\n2.14. Marketing 43\n2.15. Sales 48\n3. Financial Summary 49\n3.1. Underlying Assumptions of Financial Model 49\n3.2. Sources of Income 50\nCosts 52\n3.3. Financial Results 54\n3.4. Sources and Uses of Funds 57\n3.5. Funding Request 57\n4. Risk Assessment and Mitigation 58\n4.1. Risk Analysis 58\n4.2. Mitigation Plan 59\n5. Action Plan and Growth 61\nAppendix A – Financial Models 62\nAppendix B – Sample Database by Content Categories 63\nReferences 66 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933032 | en_US |
| dc.subject (關鍵詞) | 非小說 | zh_TW |
| dc.subject (關鍵詞) | 書籍 | zh_TW |
| dc.subject (關鍵詞) | 平臺 | zh_TW |
| dc.subject (關鍵詞) | Non-Fiction | en_US |
| dc.subject (關鍵詞) | Book | en_US |
| dc.subject (關鍵詞) | Platform | en_US |
| dc.title (題名) | 創設實用之非小說書籍平臺 | zh_TW |
| dc.title (題名) | Business plan – A platform for non-fiction book summaries | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Books and Articles\nBoontanorm, T.N.; Pongpanich, C (2014). Business Plan Cookbook – A recipe for new business. Sasin Graduate Institute of Business Administration of Chulalongkorn University.\nDunn, R., and Dunn, K. (1992). Teaching Secondary Students through Their Individual Learning Styles: Practical Approaches for Grades 7–12, Allyn & Bacon.\nFelder, R.M., Silverman L.K. (1988). Learning and Teaching Styles, Engineering Education.\nDale E. (1969). Cone of experience, Educational Media: Theory into Practice. Charles Merrill.\nHill, C. W. L.; Jones, G. R. Jones; Schilling, M. A. (2014). Strategic Management: Theory: An Integrated Approach 11th Edition. Cengage Learning.\nJoyce B., Showers B. (1981). Transfer of training: the contributions of coaching. Journal of Education 163.\n\nOnline Articles and Statistics\n2015 U.S. Book Industry Year-End Review\n\nAdult Nonfiction Stayed Hot in 2016\n\nAngel Investing by the Numbers\n\nApps such as Blinkist and Joosr cram an entire book into a 15-minute read \n\nBlinkist: books in brief app fails to impress | The National\n\nCondensed, or just dense? The apps that turn books into 15-minute reads | Books | The Guardian\n\nDo Visuals Really Trump Text?\n\nLake Superior State University :: Parents :: Learning Styles\n\nNumber of business books published in the U.S. 2013 | Statistic\n\nSmashwords: 2014 Smashwords Survey Reveals New Opportunities for Indie Authors\n\nStartup Financial Modeling: A Step-by-Step Guide Using XLS Template\n\nStudies Confirm the Power of Visuals in eLearning\n\nThe Hot and Cold Book Categories of 2015\n\nThe Nonfiction Book Revolution: Surprising Data for Authors | Nonfiction Authors Association\n\nU.S. Publishing Industry’s Annual Survey Reveals $28 Billion in Revenue in 2014 | AAP\n\nU.S. Publishing Industry’s Annual Survey Reveals Nearly $28 Billion in Revenue in 2015\n\nU.S. Book market January 2016 | zh_TW |
