1. NCCU Academic Hub
  2. 學術產出
  3. College of Commerce
  4. Proceedings
  5. Item

學術產出-Proceedings

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

題名 Why are people willing to pay for cloud storage service?
作者 林湘霖
Wang, Cheng Shu
Lin, Shiang Lin
貢獻者 資管系
關鍵詞 Distributed database systems; Information science; Quality of service; Cloud service providers; Cloud storage services; conformity; New business models; Partial least square (PLS); Perceived service qualities; Service Quality; willing to pay; Least squares approximations
日期 2016-08
上傳時間 1-Sep-2017 10:06:50 (UTC+8)
摘要 Cloud service has created the opportunity for a new business model. Among all of them, cloud storage service is one of the frequently adopted by the Internet user to create, keep and share their files. This study aims to realize customers` willingness to pay for cloud storage service from the mediating effect of perceived value through perceived service quality, perceived sacrifice and conformity. A survey is implemented and analyzed by partial least squares (PLS) method. The research results indicate that the perceived service quality and conformity positively affect the perceived value and then increases the user`s willingness to pay indirectly. This study provides cloud service providers with some references on cloud storage service development and marketing in the future. This would also enable these providers to enhance the factors affecting customers` willingness to pay.
關聯 2016 IEEE/ACIS 15th International Conference on Computer and Information Science, ICIS 2016 - Proceedings
資料類型 conference
DOI http://dx.doi.org/10.1109/ICIS.2016.7550806
dc.contributor 資管系
dc.creator (作者) 林湘霖zh_TW
dc.creator (作者) Wang, Cheng Shuen_US
dc.creator (作者) Lin, Shiang Linen_US
dc.date (日期) 2016-08
dc.date.accessioned 1-Sep-2017 10:06:50 (UTC+8)-
dc.date.available 1-Sep-2017 10:06:50 (UTC+8)-
dc.date.issued (上傳時間) 1-Sep-2017 10:06:50 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/112488-
dc.description.abstract (摘要) Cloud service has created the opportunity for a new business model. Among all of them, cloud storage service is one of the frequently adopted by the Internet user to create, keep and share their files. This study aims to realize customers` willingness to pay for cloud storage service from the mediating effect of perceived value through perceived service quality, perceived sacrifice and conformity. A survey is implemented and analyzed by partial least squares (PLS) method. The research results indicate that the perceived service quality and conformity positively affect the perceived value and then increases the user`s willingness to pay indirectly. This study provides cloud service providers with some references on cloud storage service development and marketing in the future. This would also enable these providers to enhance the factors affecting customers` willingness to pay.
dc.format.extent 308573 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) 2016 IEEE/ACIS 15th International Conference on Computer and Information Science, ICIS 2016 - Proceedingsen_US
dc.subject (關鍵詞) Distributed database systems; Information science; Quality of service; Cloud service providers; Cloud storage services; conformity; New business models; Partial least square (PLS); Perceived service qualities; Service Quality; willing to pay; Least squares approximations
dc.title (題名) Why are people willing to pay for cloud storage service?en_US
dc.type (資料類型) conference
dc.identifier.doi (DOI) 10.1109/ICIS.2016.7550806
dc.doi.uri (DOI) http://dx.doi.org/10.1109/ICIS.2016.7550806