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題名 Responding to convergence: Regulating multiscreen television services in Thailand
作者 林翠絹
Lin, Trisha T. C.
Oranop, C.
貢獻者 廣電系
關鍵詞 Multi-screen TV; Convergence; Digital TV; IPTV; Mobile TV; Cross-platform video consumption; Platform neutrality; Net neutrality
日期 2016-05
上傳時間 4-Sep-2017 17:18:19 (UTC+8)
摘要 This study examines how Thailand’s convergence regulator, the National Broadcasting and Telecommunications Commission (NBTC), regulates digital television’s transition and new audiovisual services. In addition to document analysis, this study interviewed stakeholders (e.g. NBTC policymakers, broadcaster and cable TV operators). The socio-technical analyses show that the NBTC prioritized digital television transition and imposed substantive government/policy support. Comparatively, Internet Protocol television (IPTV) and mobile TV which are driven by the industry/market subsystem have sluggish regulatory advancements. The interview results show that the NBTC is likely to regulate multi-screen TV services’ contents and platforms separately as a result of complexity. Hence, this study recommends a platform-neutral approach to regulate audiovisual media categorized by socio-cultural impact and content production/aggregation model. It suggests that Thailand’s TV-like services which can reach a mass market and produce/aggregate contents/services via a gatekeeping mechanism should be subject to strict content regulations and licensing schemes. However, light-touch regulations in content and licensing are suitable for governing emerging TV-like services which utilize a participatory content model with less socio-cultural impact. Finally, net neutrality is recommended in facilitating cross-platform content innovations and distribution
關聯 Telematics & Informatics, Volume 33, Issue 2, Pages 722-732
資料類型 article
DOI https://doi.org/10.1016/j.tele.2015.07.005
dc.contributor 廣電系zh_TW
dc.creator (作者) 林翠絹zh_TW
dc.creator (作者) Lin, Trisha T. C.en_US
dc.creator (作者) Oranop, C.en_US
dc.date (日期) 2016-05
dc.date.accessioned 4-Sep-2017 17:18:19 (UTC+8)-
dc.date.available 4-Sep-2017 17:18:19 (UTC+8)-
dc.date.issued (上傳時間) 4-Sep-2017 17:18:19 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/112512-
dc.description.abstract (摘要) This study examines how Thailand’s convergence regulator, the National Broadcasting and Telecommunications Commission (NBTC), regulates digital television’s transition and new audiovisual services. In addition to document analysis, this study interviewed stakeholders (e.g. NBTC policymakers, broadcaster and cable TV operators). The socio-technical analyses show that the NBTC prioritized digital television transition and imposed substantive government/policy support. Comparatively, Internet Protocol television (IPTV) and mobile TV which are driven by the industry/market subsystem have sluggish regulatory advancements. The interview results show that the NBTC is likely to regulate multi-screen TV services’ contents and platforms separately as a result of complexity. Hence, this study recommends a platform-neutral approach to regulate audiovisual media categorized by socio-cultural impact and content production/aggregation model. It suggests that Thailand’s TV-like services which can reach a mass market and produce/aggregate contents/services via a gatekeeping mechanism should be subject to strict content regulations and licensing schemes. However, light-touch regulations in content and licensing are suitable for governing emerging TV-like services which utilize a participatory content model with less socio-cultural impact. Finally, net neutrality is recommended in facilitating cross-platform content innovations and distributionen_US
dc.format.extent 383806 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Telematics & Informatics, Volume 33, Issue 2, Pages 722-732en_US
dc.subject (關鍵詞) Multi-screen TV; Convergence; Digital TV; IPTV; Mobile TV; Cross-platform video consumption; Platform neutrality; Net neutralityzh_TW
dc.title (題名) Responding to convergence: Regulating multiscreen television services in Thailanden_US
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1016/j.tele.2015.07.005
dc.doi.uri (DOI) https://doi.org/10.1016/j.tele.2015.07.005