| dc.contributor | 資訊管理學系 | zh_TW |
| dc.creator (作者) | 梁定澎 | zh_TW |
| dc.creator (作者) | Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C. | en_US |
| dc.creator (作者) | Turban, Efraim | en_US |
| dc.creator (作者) | King, David | en_US |
| dc.creator (作者) | Lee, Jae Kyu | en_US |
| dc.creator (作者) | Liang, Ting-Peng | en_US |
| dc.creator (作者) | Turban, Deborrah C. | en_US |
| dc.date (日期) | 2015 | |
| dc.date.accessioned | 7-Sep-2017 17:41:02 (UTC+8) | - |
| dc.date.available | 7-Sep-2017 17:41:02 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Sep-2017 17:41:02 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/112567 | - |
| dc.description.abstract (摘要) | Procter & Gamble Company (P&G) is the world’s largest multinational company of consumer goods. With over 121,000 employees and over $84 billion in sales (in 2014), the company is considered one of the world’s best. Its products include some of the most well-known brands such as Tide, Crest, Pampers, Old Spice, Gillette, and Charmin. The company is known as a global innovator, introducing revolutionary products and excelling in marketing communication. | en_US |
| dc.format.extent | 1017513 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Electronic Commerce, pp 597-644 Part of the Springer Texts in Business and Economics book series (STBE) | en_US |
| dc.title (題名) | EC Strategy, Globalization, and SMEs | en_US |
| dc.type (資料類型) | book/chapter | |
| dc.identifier.doi (DOI) | 10.1007/978-3-319-10091-3_13 | |
| dc.doi.uri (DOI) | https://doi.org/10.1007/978-3-319-10091-3_13 | |
