| dc.contributor | 資訊管理學系 | zh_TW |
| dc.creator (作者) | 梁定澎 | zh_TW |
| dc.creator (作者) | Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C. | en_US |
| dc.creator (作者) | Turban, Efraim | en_US |
| dc.creator (作者) | King, David | en_US |
| dc.creator (作者) | Lee, Jae Kyu | en_US |
| dc.creator (作者) | Liang, Ting-Peng | en_US |
| dc.creator (作者) | Turban, Deborrah C. | en_US |
| dc.date (日期) | 2015 | |
| dc.date.accessioned | 7-Sep-2017 17:46:31 (UTC+8) | - |
| dc.date.available | 7-Sep-2017 17:46:31 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Sep-2017 17:46:31 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/112580 | - |
| dc.description.abstract (摘要) | Del Monte operates in a very competitive global food industry. In addition to manufacturing canned fruits and vegetables for human consumption, Del Monte produces pet food such as Gravy Train, 9 Lives, and Meow Mix. Therefore, using market research, the company constantly looks for innovative ways to increase its competitive edge. The company noticed the fast growth of social media and decided to deploy social media projects. Their primary goal was to decide how best to use social media-based market research to support its diverse product line – in this case, dog food. | en_US |
| dc.format.extent | 1471002 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Electronic Commerce, pp 403-456 Part of the Springer Texts in Business and Economics book series (STBE) | en_US |
| dc.title (題名) | Marketing and Advertising in E-Commerce | en_US |
| dc.type (資料類型) | book/chapter | |
| dc.identifier.doi (DOI) | 10.1007/978-3-319-10091-3_9 | |
| dc.doi.uri (DOI) | https://doi.org/10.1007/978-3-319-10091-3_9 | |
