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題名 Marketing and Advertising in E-Commerce
作者 梁定澎
Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C.
Turban, Efraim
King, David
Lee, Jae Kyu
Liang, Ting-Peng
Turban, Deborrah C.
貢獻者 資訊管理學系
日期 2015
上傳時間 7-Sep-2017 17:46:31 (UTC+8)
摘要 Del Monte operates in a very competitive global food industry. In addition to manufacturing canned fruits and vegetables for human consumption, Del Monte produces pet food such as Gravy Train, 9 Lives, and Meow Mix. Therefore, using market research, the company constantly looks for innovative ways to increase its competitive edge. The company noticed the fast growth of social media and decided to deploy social media projects. Their primary goal was to decide how best to use social media-based market research to support its diverse product line – in this case, dog food.
關聯 Electronic Commerce, pp 403-456 Part of the Springer Texts in Business and Economics book series (STBE)
資料類型 book/chapter
DOI https://doi.org/10.1007/978-3-319-10091-3_9
dc.contributor 資訊管理學系zh_TW
dc.creator (作者) 梁定澎zh_TW
dc.creator (作者) Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C.en_US
dc.creator (作者) Turban, Efraimen_US
dc.creator (作者) King, Daviden_US
dc.creator (作者) Lee, Jae Kyuen_US
dc.creator (作者) Liang, Ting-Pengen_US
dc.creator (作者) Turban, Deborrah C.en_US
dc.date (日期) 2015
dc.date.accessioned 7-Sep-2017 17:46:31 (UTC+8)-
dc.date.available 7-Sep-2017 17:46:31 (UTC+8)-
dc.date.issued (上傳時間) 7-Sep-2017 17:46:31 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/112580-
dc.description.abstract (摘要) Del Monte operates in a very competitive global food industry. In addition to manufacturing canned fruits and vegetables for human consumption, Del Monte produces pet food such as Gravy Train, 9 Lives, and Meow Mix. Therefore, using market research, the company constantly looks for innovative ways to increase its competitive edge. The company noticed the fast growth of social media and decided to deploy social media projects. Their primary goal was to decide how best to use social media-based market research to support its diverse product line – in this case, dog food.en_US
dc.format.extent 1471002 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Electronic Commerce, pp 403-456 Part of the Springer Texts in Business and Economics book series (STBE)en_US
dc.title (題名) Marketing and Advertising in E-Commerceen_US
dc.type (資料類型) book/chapter
dc.identifier.doi (DOI) 10.1007/978-3-319-10091-3_9
dc.doi.uri (DOI) https://doi.org/10.1007/978-3-319-10091-3_9