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題名 RFID-enabled item-level retail pricing
作者 杜雨儒
Zhou, Wei
Tu, Yu-Ju
Piramuthu, Selwyn
貢獻者 資管系
關鍵詞 RFID; Item-level information; Knowledge-based learning system; Dynamic pricing; Item-level pricing; EDLP; Hi-Lo; Pricing strategy
日期 2009-12
上傳時間 28-Sep-2017 17:39:48 (UTC+8)
摘要 A major advantage that online retailers possess that their brick-and-mortar counterparts do not is their ability to continually vary item price. Given the competition among these retailers, it is increasingly becoming a necessity for brick-and-mortar retailers to develop a coherent and profitable pricing strategy. Recent advances in RFID technology can be beneficially utilized in this context. We develop a knowledge-based adaptive learning framework for item-level dynamic pricing in retail stores. Specifically, we consider retail stores that issue membership cards that the members may use to receive promotions and other benefits. Instantaneous snapshots of customers in the store and their characteristics are used to dynamically vary retail store item-level prices. Using simulation, we illustrate the dynamic of the proposed framework. Preliminary results confirm the beneficial aspects of such a framework for item-level dynamic pricing in a retail store environment.
關聯 Decision Support Systems, Vol.48, No.1, pp.169-179
資料類型 article
DOI https://doi.org/10.1016/j.dss.2009.07.008
dc.contributor 資管系zh_TW
dc.creator (作者) 杜雨儒zh_TW
dc.creator (作者) Zhou, Weien_US
dc.creator (作者) Tu, Yu-Juen_US
dc.creator (作者) Piramuthu, Selwynen_US
dc.date (日期) 2009-12-
dc.date.accessioned 28-Sep-2017 17:39:48 (UTC+8)-
dc.date.available 28-Sep-2017 17:39:48 (UTC+8)-
dc.date.issued (上傳時間) 28-Sep-2017 17:39:48 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/113138-
dc.description.abstract (摘要) A major advantage that online retailers possess that their brick-and-mortar counterparts do not is their ability to continually vary item price. Given the competition among these retailers, it is increasingly becoming a necessity for brick-and-mortar retailers to develop a coherent and profitable pricing strategy. Recent advances in RFID technology can be beneficially utilized in this context. We develop a knowledge-based adaptive learning framework for item-level dynamic pricing in retail stores. Specifically, we consider retail stores that issue membership cards that the members may use to receive promotions and other benefits. Instantaneous snapshots of customers in the store and their characteristics are used to dynamically vary retail store item-level prices. Using simulation, we illustrate the dynamic of the proposed framework. Preliminary results confirm the beneficial aspects of such a framework for item-level dynamic pricing in a retail store environment.en_US
dc.format.extent 2450591 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Decision Support Systems, Vol.48, No.1, pp.169-179zh_TW
dc.subject (關鍵詞) RFID; Item-level information; Knowledge-based learning system; Dynamic pricing; Item-level pricing; EDLP; Hi-Lo; Pricing strategyen_US
dc.title (題名) RFID-enabled item-level retail pricingzh_TW
dc.type (資料類型) article-
dc.identifier.doi (DOI) 10.1016/j.dss.2009.07.008-
dc.doi.uri (DOI) https://doi.org/10.1016/j.dss.2009.07.008-