| dc.contributor | 應數系 | zh_TW |
| dc.creator (作者) | 吳柏林 | zh_TW |
| dc.creator (作者) | Lin, Hsin-Cheng | en_US |
| dc.creator (作者) | Wang, Chen-Song | en_US |
| dc.creator (作者) | Chen, Juei Chao | en_US |
| dc.creator (作者) | Wu, Berlin | en_US |
| dc.date (日期) | 2016-06 | |
| dc.date.accessioned | 23-Nov-2017 16:56:42 (UTC+8) | - |
| dc.date.available | 23-Nov-2017 16:56:42 (UTC+8) | - |
| dc.date.issued (上傳時間) | 23-Nov-2017 16:56:42 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/114863 | - |
| dc.description.abstract (摘要) | This research proposes new statistical methods for marketing research and decision making. The study employs a soft computing technique and a new statistical tool to evaluate people`s thinking. Because the classical measurement system has difficulties in dealing with the non-real valued information, the study aims to find an appropriate measurement system to overcome this problem. The main idea is to decompose the data into a two-dimensional type, centroid and its length (area). The two-dimensional questionnaires this study proposes help reaching market information. | en_US |
| dc.format.extent | 284386 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Journal of Business Research, Volume 69, Issue 6, Pages 2176-2181 | en_US |
| dc.subject (關鍵詞) | Decision making;Fuzzy statistics;Fuzzy data;Marketing research | en_US |
| dc.title (題名) | New statistical analysis in marketing research with fuzzy data | en_US |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1016/j.jbusres.2015.12.026 | |
| dc.doi.uri (DOI) | https://doi.org/10.1016/j.jbusres.2015.12.026 | |
