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題名 文化創意產業之服務創新歴程與脈絡 作者 張瑜倩 貢獻者 科技管理與智慧財產研究所 關鍵詞 文化創意產業;服務創新;制度脈絡;國立故宮博物院;博物館
cultural & creative industries; service innovation; institutional context; National Palace Museum; museums日期 2014 上傳時間 22-Dec-2017 14:54:57 (UTC+8) 摘要 即使今日各國政府均極力推廣文化創意產業（以下簡稱文創產業）的發展，「創新 (innovation)」議題在文創組織的探討仍然十分稀少，尤其是相較其他企業功能而言。然而，在設計及推廣創新的過程中，創新者通常會面臨到組織制度力的影響，使其在創新的過程中，必須適時且適當地回應制度力，以利創新的完成和推動。博物館被譽為文創產業的基礎，更被認為是文化資本的靈魂；十年多來，全世界的博物館也從過去被認為是以物件為導向的組織，轉向以大眾為主的文化機構；同時也因為政府對於文化機構預算的削減，以及與其他休閒產業的競爭之下，博物館開始進行產品及服務的創新，保持其競爭優勢，以吸引觀眾持續至館參觀及消費。然而，許多文化機構在進行創新時，皆會遇到制度的阻力，因此，創新者如何在創新過程中，回應制度力的限制，讓創新得以順利發展和推廣，是學術領域的一個缺口。本研究以世界第五大博物館﹣﹣國立故宮博物院的兩個服務創新個案為案例，以民族誌研究法 (ethnography) 探索兩個個案的創新歴程與脈絡，以釐清文創產業在進行創新作為時，創新者如何回應制度力的限制，並且如何與組織內的其他專業人員合作，達到創新採納與擴散的目的。
Today, a number of countries worldwide have put efforts to promote cultural and creative industries; however, the notion of innovation is still neglected in arts and cultural institutions, in particular compared with other industries. However, during the process of designing and promoting an innovative activity, the innovator often needs to deal with the institutional context and to respond opposing institutional forces. Museums are seen as the base of cultural & creative industries; additionally, they are also recognized as the soul of cultural capitals. Over the past decade, museums worldwide have been shifted from object-oriented to public-centered. In the same time, due to the recession of the public funding and the competition with recreation and leisure industries, museums began to design a number of innovations both in products and services, in order to attract visitors and to make repeat visits. However, when cultural organizations undertake innovation activities, they normally need to deal with institutional forces to make innovation happen in practice. Thus, how the innovator respond opposing institutional forces strategically during the process of innovation becomes a research gap. This study takes the National Palace Museum as a case to observe two service innovations designed and implemented by the museum. This research employs ethnographic methods to collect, analyze and interpret data. The propose research outcomes will broaden the theoretical discussions of the cultural & creative industries, contribute to theories in service innovation, arts management and innovation management in creative industries, as well as respond practices from the perspective of managerial strategy.關聯 執行起迄：2014/08/01~2015/07/31
103-2410-H-004-204資料類型 report dc.contributor 科技管理與智慧財產研究所 zh_Tw dc.creator (作者) 張瑜倩 zh_TW dc.date (日期) 2014 en_US dc.date.accessioned 22-Dec-2017 14:54:57 (UTC+8) - dc.date.available 22-Dec-2017 14:54:57 (UTC+8) - dc.date.issued (上傳時間) 22-Dec-2017 14:54:57 (UTC+8) - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/115308 - dc.description.abstract (摘要) 即使今日各國政府均極力推廣文化創意產業（以下簡稱文創產業）的發展，「創新 (innovation)」議題在文創組織的探討仍然十分稀少，尤其是相較其他企業功能而言。然而，在設計及推廣創新的過程中，創新者通常會面臨到組織制度力的影響，使其在創新的過程中，必須適時且適當地回應制度力，以利創新的完成和推動。博物館被譽為文創產業的基礎，更被認為是文化資本的靈魂；十年多來，全世界的博物館也從過去被認為是以物件為導向的組織，轉向以大眾為主的文化機構；同時也因為政府對於文化機構預算的削減，以及與其他休閒產業的競爭之下，博物館開始進行產品及服務的創新，保持其競爭優勢，以吸引觀眾持續至館參觀及消費。然而，許多文化機構在進行創新時，皆會遇到制度的阻力，因此，創新者如何在創新過程中，回應制度力的限制，讓創新得以順利發展和推廣，是學術領域的一個缺口。本研究以世界第五大博物館﹣﹣國立故宮博物院的兩個服務創新個案為案例，以民族誌研究法 (ethnography) 探索兩個個案的創新歴程與脈絡，以釐清文創產業在進行創新作為時，創新者如何回應制度力的限制，並且如何與組織內的其他專業人員合作，達到創新採納與擴散的目的。 zh_TW dc.description.abstract (摘要) Today, a number of countries worldwide have put efforts to promote cultural and creative industries; however, the notion of innovation is still neglected in arts and cultural institutions, in particular compared with other industries. However, during the process of designing and promoting an innovative activity, the innovator often needs to deal with the institutional context and to respond opposing institutional forces. Museums are seen as the base of cultural & creative industries; additionally, they are also recognized as the soul of cultural capitals. Over the past decade, museums worldwide have been shifted from object-oriented to public-centered. In the same time, due to the recession of the public funding and the competition with recreation and leisure industries, museums began to design a number of innovations both in products and services, in order to attract visitors and to make repeat visits. However, when cultural organizations undertake innovation activities, they normally need to deal with institutional forces to make innovation happen in practice. Thus, how the innovator respond opposing institutional forces strategically during the process of innovation becomes a research gap. This study takes the National Palace Museum as a case to observe two service innovations designed and implemented by the museum. This research employs ethnographic methods to collect, analyze and interpret data. The propose research outcomes will broaden the theoretical discussions of the cultural & creative industries, contribute to theories in service innovation, arts management and innovation management in creative industries, as well as respond practices from the perspective of managerial strategy. en_US dc.format.extent 8451152 bytes - dc.format.mimetype application/pdf - dc.relation (關聯) 執行起迄：2014/08/01~2015/07/31 zh_TW dc.relation (關聯) 103-2410-H-004-204 zh_TW dc.subject (關鍵詞) 文化創意產業;服務創新;制度脈絡;國立故宮博物院;博物館 zh_TW dc.subject (關鍵詞) cultural & creative industries; service innovation; institutional context; National Palace Museum; museums en_US dc.title (題名) 文化創意產業之服務創新歴程與脈絡 _TW dc.type (資料類型) report
