| dc.contributor | 國際傳播英語碩士學位學程 | zh_Tw |
| dc.creator (作者) | 施琮仁 | zh_TW |
| dc.date (日期) | 2014 | en_US |
| dc.date.accessioned | 25-Dec-2017 15:02:27 (UTC+8) | - |
| dc.date.available | 25-Dec-2017 15:02:27 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-Dec-2017 15:02:27 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/115369 | - |
| dc.description.abstract (摘要) | 本研究針對1,000名臺灣民眾進行線上調查，結果指出，民眾在臉書上接觸到氣候變遷相關訊息的機會，比傳統媒體（如報章雜誌、電視、廣播）為低。而雖然民眾在臉書上看到氣候變遷訊息時雖然「偶而」會點閱及注意，但鮮少有更深入的使用行為，例如分享、推薦，以及留言。此結果顯示臉書雖然是民眾常用之訊息管道，也是政府或NGO極力耕耘之溝通平台，但訊息的流通並不順暢，所觸及的閱聽人也不夠廣泛。雖然如此，但臉書使用對於民眾的節能減碳行為、調適行為及公民行為都有顯著的正面效果。 此外，本研究也檢視三種效能感的作用，結果顯示，自我效能感和減碳、調適行為有正面關係，但和公民參與無關；回應效能感的發現也是一樣。然而，集體效能感和三個行為依變項皆無關連。換個角度觀察，效能感對減碳、調適行為較有預測力，對公民參與則無。 | zh_TW |
| dc.description.abstract (摘要) | Based on an online survey on 1,000 Taiwanese public, Taiwanese people are exposed to information about climate change more on traditional media than on Facebook. Although people sometimes pay attention to or click in the information on Facebook (passive use of Facebook), they are less likely to engage in active use behavior, such as commenting or sharing. This suggests that although Facebook serves as an important platform for risk communication, its role in facilitating information flow has some room for improvement. Nonetheless, Facebook use is positively related to all three forms of behaviors examined in this study. | en_US |
| dc.relation (關聯) | 執行起迄：2014/12/01~2017/02/28 | zh_TW |
| dc.relation (關聯) | 103-2511-S-004-008-MY2 | zh_TW |
| dc.subject (關鍵詞) | 氣候變遷;臉書;效能感;調適行為;節能減碳行為;公民行為 | zh_TW |
| dc.subject (關鍵詞) | Climate change; Facebook; Efficacy; Adaptation; Proenvironmental behavior; Civic behavior | en_US |
| dc.title (題名) | 社群媒體、公眾參與及氣候變遷之風險溝通(科技風險溝通政策導向型研究計畫) | _TW |
| dc.type (資料類型) | report | - |
