1. NCCU Academic Hub
  2. 學術產出
  3. College of Commerce
  4. Proceedings
  5. Item

學術產出-Proceedings

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

題名 Reputation Risk and its Relation with Financial Performance: Evidence of Life Insurance Companies
作者 陳彩稚
Chen, Tsai-Jyh
貢獻者 風險管理與保險學系
關鍵詞 corporate reputation; insurance companies; underwriting service quality
日期 2016-01
上傳時間 8-Jan-2018 12:35:42 (UTC+8)
摘要 This paper analyzes empirically the relationship between corporate reputation and financial performance of life insurers. First, it investigates the factors contributing to corporate reputation of life insurers and finds that financial strength as well as underwriting service quality is a crucial determinant. Secondly, this study shows that corporate reputation has a significantly positive impact on profitability because it helps to bring in new business and premiums for investment. Third, underwriting and investment constructs of insurance operations are connected together to analyze the sources for profitability. Additionally, this paper finds that sustained reputation may increase profitability over time because reputation built previously can keep an insurer in a favorable position in the future market competition. The empirical findings of this paper suggest that life insurers can improve their profitability through promoting corporate reputation which highly relies on the service quality of underwriting.
關聯 Academy of Management Proceedings, 2016 (Meeting Abstract Supplement) 11388
資料類型 conference
DOI http://dx.doi.org/10.5465/AMBPP.2016.11388abstract
dc.contributor 風險管理與保險學系zh_TW
dc.creator (作者) 陳彩稚zh_TW
dc.creator (作者) Chen, Tsai-Jyhen_US
dc.date (日期) 2016-01
dc.date.accessioned 8-Jan-2018 12:35:42 (UTC+8)-
dc.date.available 8-Jan-2018 12:35:42 (UTC+8)-
dc.date.issued (上傳時間) 8-Jan-2018 12:35:42 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/115523-
dc.description.abstract (摘要) This paper analyzes empirically the relationship between corporate reputation and financial performance of life insurers. First, it investigates the factors contributing to corporate reputation of life insurers and finds that financial strength as well as underwriting service quality is a crucial determinant. Secondly, this study shows that corporate reputation has a significantly positive impact on profitability because it helps to bring in new business and premiums for investment. Third, underwriting and investment constructs of insurance operations are connected together to analyze the sources for profitability. Additionally, this paper finds that sustained reputation may increase profitability over time because reputation built previously can keep an insurer in a favorable position in the future market competition. The empirical findings of this paper suggest that life insurers can improve their profitability through promoting corporate reputation which highly relies on the service quality of underwriting.en_US
dc.format.extent 114 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) Academy of Management Proceedings, 2016 (Meeting Abstract Supplement) 11388en_US
dc.subject (關鍵詞) corporate reputation; insurance companies; underwriting service qualityen_US
dc.title (題名) Reputation Risk and its Relation with Financial Performance: Evidence of Life Insurance Companiesen_US
dc.type (資料類型) conference
dc.identifier.doi (DOI) 10.5465/AMBPP.2016.11388abstract
dc.doi.uri (DOI) http://dx.doi.org/10.5465/AMBPP.2016.11388abstract