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題名 投資人關係與企業價值之探討
Investor relations and enterprise value – a case study
作者 高子琁
Kao, Tzu-Hsuan
貢獻者 郭維裕
Kuo, George
高子琁
Kao, Tzu-Hsuan
關鍵詞 投資人關係
企業價值
股東
投資人
公開資訊
Investor relations
Enterprise value
Shareholders
Investors
Transparent disclosure information
日期 2018
上傳時間 2-Feb-2018 11:02:39 (UTC+8)
摘要 Since the 2008 financial crisis, we have been seen significant changes and movements in the capital markets. As an Investor Relations Officer (IRO) of the listed company, a continuing challenges is to attract and retain the investment funds from the capital market and keep a liquidity. Hence, the effective Investor Relations is very essential for the listed company because an effective investor relations programme is not only save valuable management time, but also can assist to deliver a fair valuation for the equity of enterprise, reduced funding costs and provide a strong shareholder base which will stand the company in good stead if times get tough, such as in low season business cycles or uncontrollable global financial crisis.

The Investor Relations would be the eyes and ears of a company in the capital market and would deliver valuable insights into market sentiment, such as to potential investors and shareholders. An effective investor relations must have full commitments and supports of the senior management and C-suite. Investor Relations is a strategic management responsibility that requires an integration of corporate finance, communications, competence, perspective, and compliance to enable the most effective two-way communication between a company, investment community, and all shareholders. The key objective of IR is to achieve optimal valuation of the enterprise. The Investor Relations should articulate in a way that investors could understand the direction of the company and develop reasonable expectations for determining success via investor conference, roadshow, and other communication channels.
參考文獻  National Investor Relations Institute (NIRI) (2003, March). “Definition of Investor Relations.” Retrieved May 3, 2009 from NIRI website: http://www.niri.org/about/mission.cfm.
 London Stock Exchange (2010). Investor Relations – a practical guide. http://www.londonstockexchange.com/home/ir-apracticalguide.pdf
 Bassen, A., Basse Mama, H. and Ramaj, H. (2010), “Investor relations: a comprehensive overview”, Journal für Betriebswirtschaft, Vol. 60 No. 1, pp. 49-79. [Google Scholar] [Crossref] [Infotrieve]
 Hoffmann, C., and Fieseler, C. (2012). Investor relations beyond financials: Non-financial factors and capital market image building. Corporate Communications: An International Journal, 17(2), 138-155.
 Laskin, A. V. (2006). Investor relations practices at Fortune 500 companies: An exploratory study. Public Relations Review, 32(1), 69-70.
 Laskin V. A. (2010). Managing Investor Relations: Strategies for Effective Communication.
 Laskin, A. V. (2014). Investor Relations as a Public Relations Function: A State of the Profession in the United States. Journal of Public Relations Research, 26(3), 200-214.
 Laskin, A. V. (2018). The Handbook of Financial Communication and Investor Relations. New Jersey, USA: John Wiley & Sons.
 Miller, G. S., and Skinner, D. J. (2015). The evolving disclosure landscape: How changes in technology, the media, and capital markets are affecting disclosure. Journal of Accounting Research, 53(2), 221-239.
 Uysal, N. (2014). The expanded role of investor relations: Socially responsible investing, shareholder activism, and organizational legitimacy. International Journal of Strategic Communication, 8(3), 215-230.
 Bloomberg Professional (2015 September), The changing face of investor relations. Retrieved from Bloomberg website: https://www.bloomberg.com/professional/blog/the-changing-face-of-investor-relations/
 Dubai Financial Marke (DFM) (2012), Guide to Investor Relations, Retrieved from DFM website: http://www.dfm.ae/docs/default-source/guides/dfm-guide-to-investor-relations.pdf?sfvrsn=2.
 Abdur R. & Abdullah-Al H. (2011), Ownership Structure and Voluntary Disclosure in Annual Reports of Bangladesh, Bangladesh, 5 (1), 129-139.
 FASB, 2001. Improving Business Reporting: Insights into Enhancing Voluntary Disclosures. Retrieved on April 20, 2012.
 Meek G. K., Roberts C. B., Gray S. J., 1995. Factors Influencing Voluntary Annual Disclosures By U.S., U.K., and Continental European Multinational Corporations. Journal of International Business Studies 26(3), 555-572.
 McCartney, L. (2003, June 16). Nothing to hide. Retrieved February 6, 2005, from CFO.com
 Web site: http://www.cfo.com
 McCartney, L. (2003, June 16). Nothing to hide. Retrieved February 6, 2005, from CFO.com
 Web site: http://www.cfo.com
 McCartney, L. (2003, June 16). Nothing to hide. Retrieved February 6, 2005, from CFO.com
 Web site: http://www.cfo.com
 McCartney, L. (2003, June 16). Nothing to hide. Retrieved February 6, 2005, from CFO.com
 Web site: http://www.cfo.com
 McCartney, L. (2003), Nothing to hide. Retrieved February 6, 2005, from CFO.com website: http://www.cfo.com
 Annual Statistic Data, Taiwan Stock Exchange Corporation (TWSE): http://www.twse.com.tw/zh/statistics/statisticsList?type=07&subType=025
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933015
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102933015
資料類型 thesis
dc.contributor.advisor 郭維裕zh_TW
dc.contributor.advisor Kuo, Georgeen_US
dc.contributor.author (Authors) 高子琁zh_TW
dc.contributor.author (Authors) Kao, Tzu-Hsuanen_US
dc.creator (作者) 高子琁zh_TW
dc.creator (作者) Kao, Tzu-Hsuanen_US
dc.date (日期) 2018en_US
dc.date.accessioned 2-Feb-2018 11:02:39 (UTC+8)-
dc.date.available 2-Feb-2018 11:02:39 (UTC+8)-
dc.date.issued (上傳時間) 2-Feb-2018 11:02:39 (UTC+8)-
dc.identifier (Other Identifiers) G0102933015en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/115731-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 102933015zh_TW
dc.description.abstract (摘要) Since the 2008 financial crisis, we have been seen significant changes and movements in the capital markets. As an Investor Relations Officer (IRO) of the listed company, a continuing challenges is to attract and retain the investment funds from the capital market and keep a liquidity. Hence, the effective Investor Relations is very essential for the listed company because an effective investor relations programme is not only save valuable management time, but also can assist to deliver a fair valuation for the equity of enterprise, reduced funding costs and provide a strong shareholder base which will stand the company in good stead if times get tough, such as in low season business cycles or uncontrollable global financial crisis.

The Investor Relations would be the eyes and ears of a company in the capital market and would deliver valuable insights into market sentiment, such as to potential investors and shareholders. An effective investor relations must have full commitments and supports of the senior management and C-suite. Investor Relations is a strategic management responsibility that requires an integration of corporate finance, communications, competence, perspective, and compliance to enable the most effective two-way communication between a company, investment community, and all shareholders. The key objective of IR is to achieve optimal valuation of the enterprise. The Investor Relations should articulate in a way that investors could understand the direction of the company and develop reasonable expectations for determining success via investor conference, roadshow, and other communication channels.
en_US
dc.description.tableofcontents 1. INTRODUCTION 1
1.1. Invesor Relations 1
1.2. Motivation of the Stuudy in Invesor Relations 3
2. LITERATURE REVIEW 5
2.1. Defination of Investor Relations 5
2.2. Development of Invesor Relations 6
2.3. Target Audiences of Investor Relations 8
2.3.1. The Sell-Side 9
2.3.2. The Buy-Side 11
2.4. Functions of Investor Relations 13
2.5. Roles of Investor Relations in the Listed Companies 15
2.6. Requirements of Investor Relations 17
3. CASE STUDY AND INDUSTRIAL ANALYSIS 20
3.1. Background About the Company 20
3.1.1. A Listed Funeral Company in Taiwan 20
3.1.2. The Process of Listed Company in TPEx – Obstacles 25
3.2. How to Execute an Effective Investor Relations of the Listed Company 28
3.2.1. Transparency and Disclosures in Chinese and English 28
3.2.1.1. Market Observation Post System (MOPS) 31
3.2.1.2. Company Investor Relations Website 34
3.2.2. Marketing to Target Audiences 36
3.2.3. Valuation Analysis 44
4. DISCUSSION AND CONCLUSIONS 46
4.1. Summary of Investor Relations 46
4.2. Suggestions and Conclusions for the Effective Investor Relations 49
Reference 52
Appendix 54
zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102933015en_US
dc.subject (關鍵詞) 投資人關係zh_TW
dc.subject (關鍵詞) 企業價值zh_TW
dc.subject (關鍵詞) 股東zh_TW
dc.subject (關鍵詞) 投資人zh_TW
dc.subject (關鍵詞) 公開資訊zh_TW
dc.subject (關鍵詞) Investor relationsen_US
dc.subject (關鍵詞) Enterprise valueen_US
dc.subject (關鍵詞) Shareholdersen_US
dc.subject (關鍵詞) Investorsen_US
dc.subject (關鍵詞) Transparent disclosure informationen_US
dc.title (題名) 投資人關係與企業價值之探討zh_TW
dc.title (題名) Investor relations and enterprise value – a case studyen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻)  National Investor Relations Institute (NIRI) (2003, March). “Definition of Investor Relations.” Retrieved May 3, 2009 from NIRI website: http://www.niri.org/about/mission.cfm.
 London Stock Exchange (2010). Investor Relations – a practical guide. http://www.londonstockexchange.com/home/ir-apracticalguide.pdf
 Bassen, A., Basse Mama, H. and Ramaj, H. (2010), “Investor relations: a comprehensive overview”, Journal für Betriebswirtschaft, Vol. 60 No. 1, pp. 49-79. [Google Scholar] [Crossref] [Infotrieve]
 Hoffmann, C., and Fieseler, C. (2012). Investor relations beyond financials: Non-financial factors and capital market image building. Corporate Communications: An International Journal, 17(2), 138-155.
 Laskin, A. V. (2006). Investor relations practices at Fortune 500 companies: An exploratory study. Public Relations Review, 32(1), 69-70.
 Laskin V. A. (2010). Managing Investor Relations: Strategies for Effective Communication.
 Laskin, A. V. (2014). Investor Relations as a Public Relations Function: A State of the Profession in the United States. Journal of Public Relations Research, 26(3), 200-214.
 Laskin, A. V. (2018). The Handbook of Financial Communication and Investor Relations. New Jersey, USA: John Wiley & Sons.
 Miller, G. S., and Skinner, D. J. (2015). The evolving disclosure landscape: How changes in technology, the media, and capital markets are affecting disclosure. Journal of Accounting Research, 53(2), 221-239.
 Uysal, N. (2014). The expanded role of investor relations: Socially responsible investing, shareholder activism, and organizational legitimacy. International Journal of Strategic Communication, 8(3), 215-230.
 Bloomberg Professional (2015 September), The changing face of investor relations. Retrieved from Bloomberg website: https://www.bloomberg.com/professional/blog/the-changing-face-of-investor-relations/
 Dubai Financial Marke (DFM) (2012), Guide to Investor Relations, Retrieved from DFM website: http://www.dfm.ae/docs/default-source/guides/dfm-guide-to-investor-relations.pdf?sfvrsn=2.
 Abdur R. & Abdullah-Al H. (2011), Ownership Structure and Voluntary Disclosure in Annual Reports of Bangladesh, Bangladesh, 5 (1), 129-139.
 FASB, 2001. Improving Business Reporting: Insights into Enhancing Voluntary Disclosures. Retrieved on April 20, 2012.
 Meek G. K., Roberts C. B., Gray S. J., 1995. Factors Influencing Voluntary Annual Disclosures By U.S., U.K., and Continental European Multinational Corporations. Journal of International Business Studies 26(3), 555-572.
 McCartney, L. (2003, June 16). Nothing to hide. Retrieved February 6, 2005, from CFO.com
 Web site: http://www.cfo.com
 McCartney, L. (2003, June 16). Nothing to hide. Retrieved February 6, 2005, from CFO.com
 Web site: http://www.cfo.com
 McCartney, L. (2003, June 16). Nothing to hide. Retrieved February 6, 2005, from CFO.com
 Web site: http://www.cfo.com
 McCartney, L. (2003, June 16). Nothing to hide. Retrieved February 6, 2005, from CFO.com
 Web site: http://www.cfo.com
 McCartney, L. (2003), Nothing to hide. Retrieved February 6, 2005, from CFO.com website: http://www.cfo.com
 Annual Statistic Data, Taiwan Stock Exchange Corporation (TWSE): http://www.twse.com.tw/zh/statistics/statisticsList?type=07&subType=025
zh_TW