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題名 設備廠商-經營策略、精實生產與企業價值管理之研究-以A公司為例
Research for Equipment Manufacture `s Business Strategy ; Lean-Production and Enterprise Value Management
作者 高焜亮
Kao, Kun Liang
貢獻者 李易諭
高焜亮
Kao, Kun Liang
關鍵詞 經營策略
精實生產
企業價值管理
印刷電路板
水銀限制公約
個案研究
直接成像
Business strategy
Lean production
Enterprise value management
PCB
Mercury control convention
Case study
Direct imaging
日期 2017
上傳時間 2-Feb-2018 17:17:08 (UTC+8)
摘要 本研究以A公司做為研究對象，探討PCB曝光設備廠商的經營策略、精實生產、企業價值管理等相關性議題。
A公司成立初期，研發半自動CCD對位UV燈泡型曝光機，以價格約歐日曝光機的1/3，曝光品質又不低於歐日產品，成功滲透台灣PCB產業，贏得大中廠客戶的好評與信心。17年期間，累計裝機台數已經超出3000台，產品遍佈於台灣、中國、泰國的主要PCB生產廠商，台、中、泰裝機比重約15%、70%、15%。
綜觀3C產品、物聯網設備、穿戴式電子產品、虛擬實境(virtual reality,VR)、無人機、汽車自動駕駛等電子產品，對PCB印刷電路板有三項重要發展趨勢，其一為Any-Layer HDI需求增加；其二為PCB板的線/線距愈趨微細小化，其程度已由50um提升至35um甚至到25um以下。其三為「水俁汞限制公約」於2020年開始實施，將全面禁用含汞之設施。
因此，對於PCB曝光設備廠商A公司而言，也面臨以下三大挑戰。其一為創新研發技術，開發高精密、高產出的DI直接成像曝光設備，並於IC產業贏得市佔率。其二為開發 UV LED 燈源型傳統曝光機，以因應2020年「水俁汞防制公約」的實施及綠能化產品之趨勢。其三為2017年如何調整經營策略突破困境，持續成長，獲取超額利潤，提升企業價值。
本研究擬透過個案研究方法，進行研究訪談，收集初級及次級資料，透過TOWS分析、五力分析、BMC九宮格圖、精實生產、企業價值管理等分析，最後總結經營策略、精實生產、企業價值三者間的相關性，彙整PCB曝光設備產業的關鍵成功因素、中長期的策略方針，做為本研究之結論與建議，提供台灣PCB曝光設備廠商的未來發展之參考。
This research mainly take Company A as the research object to discuss the business strategy, lean production, enterprise value management and other related issues of PCB Exposure Equipment Manufacturers.At first, Company A was setup for Semi-automatic CCD alignment UV lamp-type exposure machine research and development. With the same or higher quality compared to the European and Japanese products but about 1/3 of the retail price, company A successfully penetrate Taiwan`s PCB industry, winning praise and confidence from lots of customers. During the 17-year period, the cumulative total number installed has surpassed 3,000 units. Its products are located in major PCB manufacturers in Taiwan, China and Thailand. The proportion between Taiwan, China and Thailand is 15%, 70% and 15% respectively.
Comprehensively looking into the evolution of the electronics industry, there are three important trends for PCB printed circuit boards of electronics products, including 3C products, IoT devices, wearable electronics, virtual reality, drones and autopilot. One is the increasing demand of Any-Layer HDI, the other is the PCB board line / line spacing requirements becoming increasingly smaller and smaller, and has to be improved from 50um to 35um or even less than 25um . Third, the launch of Minamata Convention on Mercury in 2020 will completely ban the use of mercury-containing cosmetics, coal-fired power generation and lighting fixtures.
AsFor factors mentioned above, company A faces the following three challenges. One is to reserch and develop innovative technologies to produce high-precision DI direct imaging exposure equipment and gain market share in the IC industry. The other is the development of a full range of traditional UV LED exposure machines to meet the 2020 "Mercury Control Convention" implementation. Third, how to adjust business strategy in 2017 to breakthrough difficulties, sustained growth, excess profit, and enterprise value to defeat the slowdown or decline of the performance growth rate over the past five years.
This study intends to conduct research interviews and collect primary and secondary materials from company A, using "Case Study Method", with the analysis of “TOWS”, "Five Forces Analysis", "Business Model Canvas", "Lean Production" and "Enterprise Value Management".Finally, "key success factors" and "medium and long-term strategic directions" were compiled for this research and providing a reference for the future development of Taiwan PCB exposure equipment manufacturers.
參考文獻 一、中文文獻
1.于卓民(2005)。國際企業環境與管理，第二版，臺北：華泰文化。
2.司徒達賢(2005)。策略管理新論 觀念架構與分析方法，臺北：智勝文化。
3.司徒達賢(2005)。管理新世界，臺北：天下文化。
4.江柏風(2017)。2017年PCB產業趨勢展望，新竹：工研院IEK。
5.李明軒、邱如美譯(2010)，Porter Michael E.著。競爭優勢，臺北：天下文化。
6.李青芬、吳惠美、蔡文馨與邱于芬譯(2009)，Jonathan Berk & Peter Demarzo 著。
財物管理，台北：台灣培生教育。
7.李芳齡譯(2006)，Jeffrey K Liker & David Meier著。實踐豐田模式，臺北：美商麥格羅_希爾。
8.吳思華（2000）。策略九說：策略思考的本質，臺北：臉譜文化。
9.吳啟銘（2001）。企業評價─個案實證分析，臺北：智勝文化出版。
10.尚榮安譯(2001)，Rovert K. Yin著。個案研究法，臺北：弘智。
11.范生平（2001）。企業價值評估與創造策略之研究----以百略公司為例，國立政治大學經營管理碩士學程碩士論文。
12.陳明哲(2008)。動態競爭策略：理論、實証與應用，臺北：智勝文化。
13.張玉清 (2011)。中小型PCB業者因應後山寨文化經營策略之探討，國立政治大學經營管理碩士論文(EMBA)。
14.鍾漢清譯(2004)，James P.Womack & Daniel T.Jones 著。精實革命，臺北：經濟新潮社。
15.蕭富峰、李田樹譯(2002)，Peter Drucker 著。創新與創業精神：管理大師談創
新實務與策略，三版，臺北：臉譜出版。

二、英文文獻
Ansoff, H. Igor (1965). Corporate Strategy and Analytic Approach to Business Policy for Growth and Expansion , New York: McGraw-Hill.
Ansoff, H. Igor (1971). Acquisition Behavior of U.S. Manufacturing Firms, 1946-1965, Nashville: Vanderbilt University Press
Brandes, H., Lilliecreutz, J., & Brege, S.(1997). Outsourcing Success or Failure?:Findings from Five Case Studies, European Journal of Purchasing and Supply Management, vol.3, no.2, pp. 63-75.
Charles, G. L., & James, E. (1999). Inside Outsourcing: An Insider’s Guide to Managing Strategic Outsourcing, UK: Nicholas Brealey Publishing.
David. Silverman (2005). Doing Qualitative Research : A Practical Handbook, London ; Thousand Oaks, Calif. : Sage Publications
Gubrium, Jaber F ; Holstein, James A(1995). Qualitative Inquiry and the Deprivatization of Experience, Qualitative Inquiry, 1995, Vol.1(2), pp.204-222
Ghemawat, P. (2010). Finding Your Strategy in The Landscape, Harvard Business Review, Vol. 88, no.3, pp. 54-60.
Hill, Charles & Jones, Gareth (1992). Strategic Management: An Integrated Approach, Boston: Houghton Mifflin Co. Press
Hill, Charles & Jones, Gareth (1998). Transaction Cost Analysis of Startegy_Structure Choice, Strategic Management Journal (1986-1998), Mar/Apr 1988, vol. 9, no.2, pp. 159-172
Jeffrey, K. Liker (2006) The Toyota Way Fieldbook:A Practical Guide for Implementing Toyota`s 4P, New York: McGraw-Hill.
Kotler Philip (2012). A Framework for Marketing Management , USA, Pearson, fifth Edition.
Mormann Richard, and Ramirez Rafaek (1993). From Value Chain to Value Constellation, Harvard Business Review, vol.71,no.4, pp. 65-77.
Mankins, Michael C., Steele, Richard (2005).Turning Great Strategy Into Great Performance,Harvard Business Review, Vol.83(7,8), pp. 64-72
Osterwalder, Alexander., Pigneur, Yves (2010). Business Model Generation :A Handbook for Visionaries, Game Changers, and Challengers, Wiley press
Porter E. Michael (1980). Industry Structure and Competetive Strategy: Keys to Profitability, Financial Analysts Journal, vol 36 no.4, pp.30.
Peterraf Margerat, A. (1993). The Cornerstones of Competitive Advantage : A Resource_Based View,Strategic Management Journal,vol.14,no.3, pp.179-191.
Prahalad, C.K., & Hamel, G. (1990). The Core Competence of The Corporation, Harvard Business Review, vol.68,no.3, pp. 79-92.
Prahalad, C.K., & Hamel, G. (1994). Strategy As a Field of Study: Why Search for A New Paradigm, Strategic Management Journal, vol.15, Summer, pp.5-16.
Uwe Flick (1956- 2009). An Introduction to Qualitative Research, London ; Thousand Oaks, Calif. : Sage.
Weihrich Heinz (1982). The TOWS Matrix : A Tool for Situational Analysis, Long Range Planning, vol.15, no.2, pp. 54-66.
Womack James, P.,& Jones Daniel, T. (2003). Lean Thinking : Banish Waste and Create Wealth in Your Corporatin , NY USA : Free press
Womack James, P.,& Jones Daniel, T. (2010). Lean Thinking, NY USA : Free press
Wernerfelt, Birger (1984). A Resource-Based View of the Firm, Strategic Management Journal, Apr/Jun 1984, Vol.5, no.2, pp.171
Yin, R. (1994). Case Study Research, 2nd Edition, CA: Sage.

三、網站文獻
精實生產的實踐-國立中山大學企管系-郭倉義(2012)教授：
http://bm.nsysu.edu.tw/tutorial/kuo/papers/valueStreamAnalysis.pdf
台灣股市觀測站
http://sur.ly/o/goodinfo.tw/AA000014
司徒達賢教授論壇
http://prof-seetoo.blogspot.tw/
策略行銷分析4C架構新知網站
http://sma4c.blogspot.tw/search/label/%E8%80%83%E5%8F%A4%E9%A1%8C
國立政治大學博碩士論文全文影像系統
http://thesis.lib.nccu.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dwebmge
淺談企業評價方法
http://www.credit.com.tw/newweb/immaterial/weekly/index.cfm?sn=32
Michael Porter`s價值鏈
https://www.12manage.com/images/picture_porter_value_chain.gif
BCG 產品組合
http://cdnet.stpi.narl.org.tw/techroom/analysis/pat_A026.htm
BMC 商業模式畫布圖
http://the0step.com/business-model-canvas/
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
104932002
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104932002
資料類型 thesis
dc.contributor.advisor 李易諭zh_TW
dc.contributor.author (Authors) 高焜亮zh_TW
dc.contributor.author (Authors) Kao, Kun Liangen_US
dc.creator (作者) 高焜亮zh_TW
dc.creator (作者) Kao, Kun Liangen_US
dc.date (日期) 2017en_US
dc.date.accessioned 2-Feb-2018 17:17:08 (UTC+8)-
dc.date.available 2-Feb-2018 17:17:08 (UTC+8)-
dc.date.issued (上傳時間) 2-Feb-2018 17:17:08 (UTC+8)-
dc.identifier (Other Identifiers) G0104932002en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/115789-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 104932002zh_TW
dc.description.abstract (摘要) 本研究以A公司做為研究對象，探討PCB曝光設備廠商的經營策略、精實生產、企業價值管理等相關性議題。
A公司成立初期，研發半自動CCD對位UV燈泡型曝光機，以價格約歐日曝光機的1/3，曝光品質又不低於歐日產品，成功滲透台灣PCB產業，贏得大中廠客戶的好評與信心。17年期間，累計裝機台數已經超出3000台，產品遍佈於台灣、中國、泰國的主要PCB生產廠商，台、中、泰裝機比重約15%、70%、15%。
綜觀3C產品、物聯網設備、穿戴式電子產品、虛擬實境(virtual reality,VR)、無人機、汽車自動駕駛等電子產品，對PCB印刷電路板有三項重要發展趨勢，其一為Any-Layer HDI需求增加；其二為PCB板的線/線距愈趨微細小化，其程度已由50um提升至35um甚至到25um以下。其三為「水俁汞限制公約」於2020年開始實施，將全面禁用含汞之設施。
因此，對於PCB曝光設備廠商A公司而言，也面臨以下三大挑戰。其一為創新研發技術，開發高精密、高產出的DI直接成像曝光設備，並於IC產業贏得市佔率。其二為開發 UV LED 燈源型傳統曝光機，以因應2020年「水俁汞防制公約」的實施及綠能化產品之趨勢。其三為2017年如何調整經營策略突破困境，持續成長，獲取超額利潤，提升企業價值。
本研究擬透過個案研究方法，進行研究訪談，收集初級及次級資料，透過TOWS分析、五力分析、BMC九宮格圖、精實生產、企業價值管理等分析，最後總結經營策略、精實生產、企業價值三者間的相關性，彙整PCB曝光設備產業的關鍵成功因素、中長期的策略方針，做為本研究之結論與建議，提供台灣PCB曝光設備廠商的未來發展之參考。		zh_TW
dc.description.abstract (摘要) This research mainly take Company A as the research object to discuss the business strategy, lean production, enterprise value management and other related issues of PCB Exposure Equipment Manufacturers.At first, Company A was setup for Semi-automatic CCD alignment UV lamp-type exposure machine research and development. With the same or higher quality compared to the European and Japanese products but about 1/3 of the retail price, company A successfully penetrate Taiwan`s PCB industry, winning praise and confidence from lots of customers. During the 17-year period, the cumulative total number installed has surpassed 3,000 units. Its products are located in major PCB manufacturers in Taiwan, China and Thailand. The proportion between Taiwan, China and Thailand is 15%, 70% and 15% respectively.
Comprehensively looking into the evolution of the electronics industry, there are three important trends for PCB printed circuit boards of electronics products, including 3C products, IoT devices, wearable electronics, virtual reality, drones and autopilot. One is the increasing demand of Any-Layer HDI, the other is the PCB board line / line spacing requirements becoming increasingly smaller and smaller, and has to be improved from 50um to 35um or even less than 25um . Third, the launch of Minamata Convention on Mercury in 2020 will completely ban the use of mercury-containing cosmetics, coal-fired power generation and lighting fixtures.
AsFor factors mentioned above, company A faces the following three challenges. One is to reserch and develop innovative technologies to produce high-precision DI direct imaging exposure equipment and gain market share in the IC industry. The other is the development of a full range of traditional UV LED exposure machines to meet the 2020 "Mercury Control Convention" implementation. Third, how to adjust business strategy in 2017 to breakthrough difficulties, sustained growth, excess profit, and enterprise value to defeat the slowdown or decline of the performance growth rate over the past five years.
This study intends to conduct research interviews and collect primary and secondary materials from company A, using "Case Study Method", with the analysis of “TOWS”, "Five Forces Analysis", "Business Model Canvas", "Lean Production" and "Enterprise Value Management".Finally, "key success factors" and "medium and long-term strategic directions" were compiled for this research and providing a reference for the future development of Taiwan PCB exposure equipment manufacturers.		en_US
dc.description.tableofcontents 謝辭 I
目錄 II
表目錄 IV
圖目錄 V
摘要 VI
ABSTRACT VII
第1章 緒論 1
1.1、研究背景與動機 1
1.2、研究目的 2
1.3、研究範圍 3
1.4、研究流程 3
1.5、論文架構 5
第2章 文獻探討 7
2.1經營策略 7
2.2 精實生產 21
2.3 企業價值管理與企業評價 26
第3章、研究設計 32
3.1、研究架構 32
3.2、研究方法 34
3.3、研究限制 36
第4章、外部環境分析 38
4.1總體環境分析 38
4.2 產業環境分析 40
4.3 機會與威脅彙整 46
第5章、個案分析 47
5.1公司簡介 47
5.2 經營策略 49
5.3 精實生產 70
5.4企業價值管理與企業評價 79
第6章、結論與建議 93
6.1、結論 93
6.2、建議 94
6.3、研究限制 96
參考文獻 97
附錄一 101
附錄二 102		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104932002en_US
dc.subject (關鍵詞) 經營策略zh_TW
dc.subject (關鍵詞) 精實生產zh_TW
dc.subject (關鍵詞) 企業價值管理zh_TW
dc.subject (關鍵詞) 印刷電路板zh_TW
dc.subject (關鍵詞) 水銀限制公約zh_TW
dc.subject (關鍵詞) 個案研究zh_TW
dc.subject (關鍵詞) 直接成像zh_TW
dc.subject (關鍵詞) Business strategyen_US
dc.subject (關鍵詞) Lean productionen_US
dc.subject (關鍵詞) Enterprise value managementen_US
dc.subject (關鍵詞) PCBen_US
dc.subject (關鍵詞) Mercury control conventionen_US
dc.subject (關鍵詞) Case studyen_US
dc.subject (關鍵詞) Direct imagingen_US
dc.title (題名) 設備廠商-經營策略、精實生產與企業價值管理之研究-以A公司為例zh_TW
dc.title (題名) Research for Equipment Manufacture `s Business Strategy ; Lean-Production and Enterprise Value Managementen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、中文文獻
1.于卓民(2005)。國際企業環境與管理，第二版，臺北：華泰文化。
2.司徒達賢(2005)。策略管理新論 觀念架構與分析方法，臺北：智勝文化。
3.司徒達賢(2005)。管理新世界，臺北：天下文化。
4.江柏風(2017)。2017年PCB產業趨勢展望，新竹：工研院IEK。
5.李明軒、邱如美譯(2010)，Porter Michael E.著。競爭優勢，臺北：天下文化。
6.李青芬、吳惠美、蔡文馨與邱于芬譯(2009)，Jonathan Berk & Peter Demarzo 著。
財物管理，台北：台灣培生教育。
7.李芳齡譯(2006)，Jeffrey K Liker & David Meier著。實踐豐田模式，臺北：美商麥格羅_希爾。
8.吳思華（2000）。策略九說：策略思考的本質，臺北：臉譜文化。
9.吳啟銘（2001）。企業評價─個案實證分析，臺北：智勝文化出版。
10.尚榮安譯(2001)，Rovert K. Yin著。個案研究法，臺北：弘智。
11.范生平（2001）。企業價值評估與創造策略之研究----以百略公司為例，國立政治大學經營管理碩士學程碩士論文。
12.陳明哲(2008)。動態競爭策略：理論、實証與應用，臺北：智勝文化。
13.張玉清 (2011)。中小型PCB業者因應後山寨文化經營策略之探討，國立政治大學經營管理碩士論文(EMBA)。
14.鍾漢清譯(2004)，James P.Womack & Daniel T.Jones 著。精實革命，臺北：經濟新潮社。
15.蕭富峰、李田樹譯(2002)，Peter Drucker 著。創新與創業精神：管理大師談創
新實務與策略，三版，臺北：臉譜出版。

二、英文文獻
Ansoff, H. Igor (1965). Corporate Strategy and Analytic Approach to Business Policy for Growth and Expansion , New York: McGraw-Hill.
Ansoff, H. Igor (1971). Acquisition Behavior of U.S. Manufacturing Firms, 1946-1965, Nashville: Vanderbilt University Press
Brandes, H., Lilliecreutz, J., & Brege, S.(1997). Outsourcing Success or Failure?:Findings from Five Case Studies, European Journal of Purchasing and Supply Management, vol.3, no.2, pp. 63-75.
Charles, G. L., & James, E. (1999). Inside Outsourcing: An Insider’s Guide to Managing Strategic Outsourcing, UK: Nicholas Brealey Publishing.
David. Silverman (2005). Doing Qualitative Research : A Practical Handbook, London ; Thousand Oaks, Calif. : Sage Publications
Gubrium, Jaber F ; Holstein, James A(1995). Qualitative Inquiry and the Deprivatization of Experience, Qualitative Inquiry, 1995, Vol.1(2), pp.204-222
Ghemawat, P. (2010). Finding Your Strategy in The Landscape, Harvard Business Review, Vol. 88, no.3, pp. 54-60.
Hill, Charles & Jones, Gareth (1992). Strategic Management: An Integrated Approach, Boston: Houghton Mifflin Co. Press
Hill, Charles & Jones, Gareth (1998). Transaction Cost Analysis of Startegy_Structure Choice, Strategic Management Journal (1986-1998), Mar/Apr 1988, vol. 9, no.2, pp. 159-172
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三、網站文獻
精實生產的實踐-國立中山大學企管系-郭倉義(2012)教授：
http://bm.nsysu.edu.tw/tutorial/kuo/papers/valueStreamAnalysis.pdf
台灣股市觀測站
http://sur.ly/o/goodinfo.tw/AA000014
司徒達賢教授論壇
http://prof-seetoo.blogspot.tw/
策略行銷分析4C架構新知網站
http://sma4c.blogspot.tw/search/label/%E8%80%83%E5%8F%A4%E9%A1%8C
國立政治大學博碩士論文全文影像系統
http://thesis.lib.nccu.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dwebmge
淺談企業評價方法
http://www.credit.com.tw/newweb/immaterial/weekly/index.cfm?sn=32
Michael Porter`s價值鏈
https://www.12manage.com/images/picture_porter_value_chain.gif
BCG 產品組合
http://cdnet.stpi.narl.org.tw/techroom/analysis/pat_A026.htm
BMC 商業模式畫布圖
http://the0step.com/business-model-canvas/		zh_TW