學術產出-Theses
Article View/Open
Publication Export
-
題名 台灣資訊產業的經營策略分析 - 以A公司為例
Business Strategy Analysis of Taiwan IT Industry - The Case of A Corporation作者 胡書賓
Hu, Su Pin貢獻者 李易諭
胡書賓
Hu, Su Pin關鍵詞 資訊產業
虛擬實境
擴增實境
人工智慧
動態核心能耐
價值創新
購併
Information industry
Virtual reality
Augmented reality
Artificial intelligence
Dynamic core competence
Value innovation
Mergers and acquisitions日期 2017 上傳時間 2-Feb-2018 17:19:22 (UTC+8) 摘要 全球資訊產業正步入科技典範移轉的新時代，WinTel主導多年的個人電腦產業逐漸式微，但新一波圍繞著行動運算、雲端運算與高效運算的大趨勢正風起雲湧，幾個代表性領域，包含持續進化的智慧手機、虛擬實境、擴增實境、物聯網、雲端及人工智慧等新科技應用，正全方位的改變人類的生活與工作型態，同時也帶來各種產業新機會。本論文研究台灣資訊產業面臨此外在環境變化下的經營成長策略，藉由探討回顧安索夫成長策略模型、產品生命週期理論、動態核心能耐理論、價值創新、購併及多角化等各面向策略觀點，輔以科技典範蘋果公司的成長策略實例分析，並多方蒐集研究各細分產品的發展趨勢與成長數據預估，對研究個案A公司及台灣資訊產業提出，因應新舊科技典範移轉威脅與機會並存挑戰下的成長策略建議，包含 一. 調整資源重心，縮減PC產品線，聚焦資源於成長性高的電競電腦、超薄筆電、二合一筆電及雲端伺服器等領域，精準產品與市場策略，以掌握PC演化質變過程尚存的成長契機。二. 提升創新格局，從產品創新擴大至服務創新與營運創新，攫取虛擬實境、擴增實境、雲端及人工智慧等新科技與應用發展的大機會。三. 採外部結盟與購併策略作為，積極迎向產業大趨勢，迅速建立跨入虛擬實境、擴增實境、雲端與人工智慧等新科技與應用多角化經營所需的核心能力等幾個方向，並針對這些策略建議的關鍵成功要素加以分析。
The global information industry is entering a new era of technology paradigm shift. The personal computing industry dominated by WinTel has been gradually declining. However, the new generation of megatrends surrounding mobile computing, cloud computing and high performance computing is surging. Several representative fields that include evolving Smartphones, Virtual Reality, Augmented Reality, the Internet of Things, Cloud Computing and Artificial Intelligence are all about changing the way people live and work, simutaneously creating new opportunities for industry. This thesis researches the business growth strategy upon Taiwan`s information industry under the circumstance of environmental change as mentioned above. By reviewing Ansoff`s growth strategy model, product life cycle theory, dynamic core competence theory, value innovation, merger & acquisition, and diversification, supplemented by examples of Apple`s growth strategy, as well as studying the development trend of subdivided products and growth data projections, we propose the growth strategy recommendations for the research case A company and Taiwan`s information industry confronting the threaten and opportunity coexistence brought by the old and new technology paradigm shift. They include : I. Adjust the focus of resources to reduce the PC product line, focusing on resources for the high growth areas of gaming computers, ultra thin NB, 2-in-1 NB and cloud server, making precise product and market strategies, in order to master the growth opportunity of PC evolution. II. Enhance the innovation pattern, expand from product innovation to service innovation and operation innovation, so as to grasp the big opportunity of VR, AR, Cloud and AI. III. Actively adopt strategic alliance, mergers and acquisitions to rapidly establish the required new core competencies of operating the diversification business of VR, AR, Cloud and AI. Furthermore, the key successful factors of these strategies are analyzed.參考文獻 一、 中文文獻王廷興 (2005)。創新工程系列講座－創新思維。中華民國工程技術管理協會。方嘉麟、樓永堅審定 (2007)。企業併購個案研究。台北市 : 元照出版公司。司徒達賢 (2001)。策略管理新論。台北市 : 智勝文化。杜英宗 (2015)。用併購讓經營更卓越。台北市 : 天下文化。李開復、王詠剛(2017)。人工智慧來了。台北市 : 天下文化。林維彬 (2013)。企業發展創新服務策略之探討。國立清華大學碩士學位論文。徐康沛 (2017)。 2017~2022年全球伺服器出貨量年複合成長率6.5%。台北市: DIGITIMES。黃國峰、胡書賓(2017)。2017年的華碩電腦。國立政治大學企業管理學系個案NCCU-BA-KFH0105-01。許士軍 (1995)。掌握競爭優勢的策略思考 - 新競爭時代的經營策略。台北市 : 天下文化。陳柏豪(2012)。液晶電視品牌公司的全球競爭策略-產品生命週期的觀點。國立清華大學碩士學位論文。財團法人資訊工業策進會(資策會)主編(2016)。2016資訊產業年鑑 - 資訊工業篇 - 第二章資訊工業總覽。財團法人資訊工業策進會(資策會)主編(2016)。虛擬暨擴增實境發展趨勢與商機分析 -遊戲互動 -第二章 全球市場發展現況與趨勢。湯明哲 (2011)。策略精論。台北市 : 旗標出版。賴哲宏 (2012)。台灣半導體通訊產業價值創新與競爭策略分析 - 以聯發科為例。國立清華大學碩士學位論文。蕭聖倫 (2017)。2H’17全球NB出貨增速將減緩。台北市 : DIGITIMES。Michael E. Porter (2010)。競爭策略（Competitive Strategy）(周旭華譯)。台北市：天下文化。(原作1980年出版)Michael E. Porter (2010)。競爭優勢（Competitive Advantage）(李明軒、邱如美譯)。台北市：天下文化。(原作1985年出版) 二、 英文文獻 Adizes, I. (1989). Corporate Lifecycles : How and Why Corporations Grow and Die and What to Do about It. N.J.: Prentice Hall.Aiman-Smith, L., Goodrich, N., Roberts, D., & Scinta, J. (2005). Assessing Your Organization’s Potential for Value Innovation. Research Technology Management, 48(2), 37-42.Ansoff, H. I. (1965). Corporate Strategy. New York: McGraw-Hill.Anthony, S.D., Johnson, M.W. & Sinfield, J.V. (2008). Institutionalizing Innovation. MIT Sloan Management Review, 49(2), 45-53.Bain, J. S. (1959). Industrial Organization. New York: John Wiley & Sons.Balsano, T. J., Goodrich, N. E., Lee, R. K. & Miley, J. W., (2008). Identify Your Innovation Enablers and Inhibitors. Research Technology Management, 51(6), 23-31.Bellini, H. & Chen, W. & Sugiyama, M. & Shin, M. & Alam, S. & Takayama, D. (2016). Virtual & Augmented Reality – understanding the race for the next computing platform. Equity Research, January 13, 2016. New York: The Goldman Sachs Group.Cooper, D. R. & Schindler, P. S.(2003). Business Research Methods. 8th Edition. Boston: McGraw-Hill.Gaughan, P. A. (1999). Mergers, Acquisitions, and Corporate Restructures. New York: John Wiley & Sons.Khazanchi, S., Marianne W. L., & Kenneth K. B. (2007). Innovation-Supportive Culture : The Impact of Organizational Values on Process Innovation. Journal of Operations Management, 25(4), 871-884.Kim, W. C. & Mauborgne, R. (1997). Value Innovation: The Strategic Logic of High Growth. Harvard Business Review, 75, 102-112.Kim, W. C. & Mauborgne, R. (2005). Blue Ocean Strategy. Massachusetts: Harvard Business Review Press.Merriam, S. B. (1988). Qualitative Research and Case Study Applications in Education. San Francisco, CA: Jossey-Bass Publishers.Merriam, S. B. (1988). Case Study Research in Education: A Qualitative Approach. San Francisco: Jossey-Bass Publishers.Osterwalder , A. & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. New York: John Wiley & Sons.Porter, M. E. (1980). Competitive Strategy. New York: Free Press.Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press.Prahalad, C.K. & Hamel, G. (1990), The Core Competence of The Corporation.Harvard Business Review, 90(3), 79-91.Restuccia, M., Brentani, U., Legoux, R., & Ouellet, J. F. (2016). Product Life ‐ Cycle Management and Distributor Contribution to New Product Development. Journal of Product Innovation Management, 33(1), 69-89.Stake, R. E. (1995). The Art of Case Study Research. London: SAGE Publications.Teece, D. & Pisano, G. (1994). The Dynamic Capabilities of Firms: an Introduction. Industrial and Corporate Change, 3(3), 537-556.Vernon, R.(1966). International Investment and International Trade in The Product Life Cycle. The Quarterly Journal of Economics, 80, 190-207.Weihrich, H. (1982). The TOWS Matrix - A Tool for Situational Analysis, Long Range Planning, 15(2), 54-66.Wernerfelt, B. (1984). A Resource-Based View of The Firm. Strategic Management Journal, 5(2), 171-180.Zani, W. M. (1970). Blueprint for MIS. Harvard Business Review, 48(6), 95-110.三、 個案公司資料個案公司，2016年度年報 及2017年第一季法人說明會說明書。四、 網站資料2017年資訊系統產業前瞻趨勢分析 (September 1, 2016)網址：https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=4372017十大趨勢test3催生IT產業新價值 (February 13, 2017)網址：https://kknews.cc/tech/398m4po.html 台灣電子產業回顧與展望- 市場產業情報- 工研院中文版 (December 22, 2014)網址：https://www.itri.org.tw/chi/Content/NewsLetter/Contents.aspx?SiteID=1&MmmID=5000&MSid=621302513530161363企業成長 – MBA智庫百科 (April 12, 2016) 網址：http://wiki.tmbalib.com/zh-tw/%E4%BC%81%E4%B8%9A%E6%88%90%E9%95%BF企業成長策略與擴展方式－Ansoff Matrix (August 20, 2010)網址：http://futurewen.pixnet.net/blog/post/3895222-%E3%80%907%E3%80%91%E4%BC%81%E6%A5%AD%E6%88%90%E9%95%B7%E7%AD%96%E7%95%A5%E8%88%87%E6%93%B4%E5%B1%95%E6%96%B9%E5%BC%8F%EF%BC%8Dansoff-matrix安索夫矩陣：如何應用於企業策略與個人職涯 (April 22, 2016)網址：https://www.pmtone.com/how-ansoff-matrix-is-suitable-for-both-corporate-and-personal/何謂產品生命週期理論 (November 19, 2013)網址：http://www.bplan.url.tw/NPDP/top3_1.aspx?d=951bf687-5f29-4ce0-bfa5-933ae5d8e819企業動態能力理論 (November 29, 2013)網址：http://wiki.mbalib.com/zh-tw/%E4%BC%81%E4%B8%9A%E5%8A%A8%E6%80%81%E8%83%BD%E5%8A%9B%E7%90%86%E8%AE%BA哈佛MBA解讀賈伯斯的再造蘋果策略 (March 25, 2013)網址：http://www.ithome.com.tw/node/79454 價值創新 – MBA智庫百科 (March 24, 2015)網址：http://wiki.mbalib.com/zh-tw/%E4%BB%B7%E5%80%BC%E5%88%9B%E6%96%B0關鍵成功要素分析法 – MBA智庫百科 (December 1, 2017)網址：http://wiki.mbalib.com/zh-tw/%E5%85%B3%E9%94%AE%E6%88%90%E5%8A%9F%E5%9B%A0%E7%B4%A0%E5%88%86%E6%9E%90%E6%B3%95蘋果成立40周年：快速了解蘋果發展史 (April 1, 2016)網址：https://read01.com/mQ62yB.html#.WawD37IjGM8Ansoff 市場產品矩陣與運用(March 26, 2013)網址：http://iknow.stpi.narl.org.tw/post/Read.aspx?PostID=7927IDC預估PC市場：未來出貨量還將持續下跌 (September 5, 2017)網址：https://kknews.cc/tech/8beqe4e.htmlAugmented/Virtual Reality to hit $150 billion disrupting mobile by 2020. Digi-Capital (April, 2015)Website : https://www.digi-capital.com/news/2015/04/augmentedvirtual-reality-to-hit-150-billion-disrupting-mobile-by-2020/#.WlcVE66WbHYGlobal Gaming PC Market to Remain Growth Engine for the PC Market in 2017. MIC (January 06, 2017)Website：https://mic.iii.org.tw/english/PressRelease_Detail.aspx?sqno=11091Global Smartphone Installed Base Forecast by 14 Operating Systems for 88 Countries: 2007 to 2022. Strategy Analytics (Jun 27 2017)Website : https://www.strategyanalytics.com/access-services/devices/mobile-phones/smartphone/smartphones/market-data/report-detail/smartphone-installed-base-by-OS-for-88-Countries-Updated-Two#.WliXWK6WbHY Not Just Speakers: The Smart-Home Gap Apple’s 55HomePod Can Fill - While late out of the gate, Siri carries a distinct advantage over Alexa. (June 13, 2017)Website：http://www.twice.com/blog/executive-insight/not-just-speakers-smart-home-gap-apple-s-homepod-can-fill/65256PC Gaming still on the rise. Nuremberg (August 30, 2017)Website：http://www.gfk.com/insights/press-release/pc-gaming-still-on-the-rise/The Race For AI: Google, Baidu, Intel, Apple In A Rush To Grab Artificial Intelligence Startups. CB Insights (July 21, 2017)Website : https://www.cbinsights.com/research/top-acquirers-ai-startups-ma-timeline/Worldwide Cognitive Systems and Artificial Intelligence Revenues Forecast to Surge Past $47 Billion in 2020. International Data Corporation (October 26, 2016)Wetbsite : https://www.idc.com/getdoc.jsp?containerId=prUS41878616 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
104932004資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104932004 資料類型 thesis dc.contributor.advisor 李易諭 zh_TW dc.contributor.author (Authors) 胡書賓 zh_TW dc.contributor.author (Authors) Hu, Su Pin en_US dc.creator (作者) 胡書賓 zh_TW dc.creator (作者) Hu, Su Pin en_US dc.date (日期) 2017 en_US dc.date.accessioned 2-Feb-2018 17:19:22 (UTC+8) - dc.date.available 2-Feb-2018 17:19:22 (UTC+8) - dc.date.issued (上傳時間) 2-Feb-2018 17:19:22 (UTC+8) - dc.identifier (Other Identifiers) G0104932004 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/115790 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 104932004 zh_TW dc.description.abstract (摘要) 全球資訊產業正步入科技典範移轉的新時代，WinTel主導多年的個人電腦產業逐漸式微，但新一波圍繞著行動運算、雲端運算與高效運算的大趨勢正風起雲湧，幾個代表性領域，包含持續進化的智慧手機、虛擬實境、擴增實境、物聯網、雲端及人工智慧等新科技應用，正全方位的改變人類的生活與工作型態，同時也帶來各種產業新機會。本論文研究台灣資訊產業面臨此外在環境變化下的經營成長策略，藉由探討回顧安索夫成長策略模型、產品生命週期理論、動態核心能耐理論、價值創新、購併及多角化等各面向策略觀點，輔以科技典範蘋果公司的成長策略實例分析，並多方蒐集研究各細分產品的發展趨勢與成長數據預估，對研究個案A公司及台灣資訊產業提出，因應新舊科技典範移轉威脅與機會並存挑戰下的成長策略建議，包含 一. 調整資源重心，縮減PC產品線，聚焦資源於成長性高的電競電腦、超薄筆電、二合一筆電及雲端伺服器等領域，精準產品與市場策略，以掌握PC演化質變過程尚存的成長契機。二. 提升創新格局，從產品創新擴大至服務創新與營運創新，攫取虛擬實境、擴增實境、雲端及人工智慧等新科技與應用發展的大機會。三. 採外部結盟與購併策略作為，積極迎向產業大趨勢，迅速建立跨入虛擬實境、擴增實境、雲端與人工智慧等新科技與應用多角化經營所需的核心能力等幾個方向，並針對這些策略建議的關鍵成功要素加以分析。 zh_TW dc.description.abstract (摘要) The global information industry is entering a new era of technology paradigm shift. The personal computing industry dominated by WinTel has been gradually declining. However, the new generation of megatrends surrounding mobile computing, cloud computing and high performance computing is surging. Several representative fields that include evolving Smartphones, Virtual Reality, Augmented Reality, the Internet of Things, Cloud Computing and Artificial Intelligence are all about changing the way people live and work, simutaneously creating new opportunities for industry. This thesis researches the business growth strategy upon Taiwan`s information industry under the circumstance of environmental change as mentioned above. By reviewing Ansoff`s growth strategy model, product life cycle theory, dynamic core competence theory, value innovation, merger & acquisition, and diversification, supplemented by examples of Apple`s growth strategy, as well as studying the development trend of subdivided products and growth data projections, we propose the growth strategy recommendations for the research case A company and Taiwan`s information industry confronting the threaten and opportunity coexistence brought by the old and new technology paradigm shift. They include : I. Adjust the focus of resources to reduce the PC product line, focusing on resources for the high growth areas of gaming computers, ultra thin NB, 2-in-1 NB and cloud server, making precise product and market strategies, in order to master the growth opportunity of PC evolution. II. Enhance the innovation pattern, expand from product innovation to service innovation and operation innovation, so as to grasp the big opportunity of VR, AR, Cloud and AI. III. Actively adopt strategic alliance, mergers and acquisitions to rapidly establish the required new core competencies of operating the diversification business of VR, AR, Cloud and AI. Furthermore, the key successful factors of these strategies are analyzed. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究背景與動機 1第二節 研究問題與目的 5第三節 研究範圍 5第四節 研究流程 6第五節 論文架構 7第二章 文獻探討與回顧 9第一節 成長策略探討 9第二節 成長策略關鍵成功要素分析 30第三節 成長策略、關鍵成功要素與經營績效之關係探討 37第四節 商業模式探討 43第五節 研究方法相關文獻 47第三章 研究方法與步驟 50第一節 研究架構 50第二節 研究方法 52第三節 訪談設計 53第四章 IT產業背景、概況與市場分析 55第一節 IT產業背景、發展與概況 55第二節 IT產業市場分析 56第三節 IT產業未來發展機會與競爭趨勢 66第五章 個案公司分析 – 以A公司為例 74第一節 A公司成立發展過程與現況簡介 74第二節 A公司內外部競爭環境分析 83第三節 A公司面臨的問題與挑戰 87第四節 A公司未來成長策略建議與關鍵成功要素分析 90第六章 結論與建議 110第一節 結論 110第二節 後續研究方向建議 113第三節 研究限制 114參考文獻 115 zh_TW dc.format.extent 2224067 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104932004 en_US dc.subject (關鍵詞) 資訊產業 zh_TW dc.subject (關鍵詞) 虛擬實境 zh_TW dc.subject (關鍵詞) 擴增實境 zh_TW dc.subject (關鍵詞) 人工智慧 zh_TW dc.subject (關鍵詞) 動態核心能耐 zh_TW dc.subject (關鍵詞) 價值創新 zh_TW dc.subject (關鍵詞) 購併 zh_TW dc.subject (關鍵詞) Information industry en_US dc.subject (關鍵詞) Virtual reality en_US dc.subject (關鍵詞) Augmented reality en_US dc.subject (關鍵詞) Artificial intelligence en_US dc.subject (關鍵詞) Dynamic core competence en_US dc.subject (關鍵詞) Value innovation en_US dc.subject (關鍵詞) Mergers and acquisitions en_US dc.title (題名) 台灣資訊產業的經營策略分析 - 以A公司為例 zh_TW dc.title (題名) Business Strategy Analysis of Taiwan IT Industry - The Case of A Corporation en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、 中文文獻王廷興 (2005)。創新工程系列講座－創新思維。中華民國工程技術管理協會。方嘉麟、樓永堅審定 (2007)。企業併購個案研究。台北市 : 元照出版公司。司徒達賢 (2001)。策略管理新論。台北市 : 智勝文化。杜英宗 (2015)。用併購讓經營更卓越。台北市 : 天下文化。李開復、王詠剛(2017)。人工智慧來了。台北市 : 天下文化。林維彬 (2013)。企業發展創新服務策略之探討。國立清華大學碩士學位論文。徐康沛 (2017)。 2017~2022年全球伺服器出貨量年複合成長率6.5%。台北市: DIGITIMES。黃國峰、胡書賓(2017)。2017年的華碩電腦。國立政治大學企業管理學系個案NCCU-BA-KFH0105-01。許士軍 (1995)。掌握競爭優勢的策略思考 - 新競爭時代的經營策略。台北市 : 天下文化。陳柏豪(2012)。液晶電視品牌公司的全球競爭策略-產品生命週期的觀點。國立清華大學碩士學位論文。財團法人資訊工業策進會(資策會)主編(2016)。2016資訊產業年鑑 - 資訊工業篇 - 第二章資訊工業總覽。財團法人資訊工業策進會(資策會)主編(2016)。虛擬暨擴增實境發展趨勢與商機分析 -遊戲互動 -第二章 全球市場發展現況與趨勢。湯明哲 (2011)。策略精論。台北市 : 旗標出版。賴哲宏 (2012)。台灣半導體通訊產業價值創新與競爭策略分析 - 以聯發科為例。國立清華大學碩士學位論文。蕭聖倫 (2017)。2H’17全球NB出貨增速將減緩。台北市 : DIGITIMES。Michael E. Porter (2010)。競爭策略（Competitive Strategy）(周旭華譯)。台北市：天下文化。(原作1980年出版)Michael E. Porter (2010)。競爭優勢（Competitive Advantage）(李明軒、邱如美譯)。台北市：天下文化。(原作1985年出版) 二、 英文文獻 Adizes, I. (1989). Corporate Lifecycles : How and Why Corporations Grow and Die and What to Do about It. N.J.: Prentice Hall.Aiman-Smith, L., Goodrich, N., Roberts, D., & Scinta, J. (2005). Assessing Your Organization’s Potential for Value Innovation. Research Technology Management, 48(2), 37-42.Ansoff, H. I. (1965). Corporate Strategy. New York: McGraw-Hill.Anthony, S.D., Johnson, M.W. & Sinfield, J.V. (2008). Institutionalizing Innovation. MIT Sloan Management Review, 49(2), 45-53.Bain, J. S. (1959). Industrial Organization. New York: John Wiley & Sons.Balsano, T. J., Goodrich, N. E., Lee, R. K. & Miley, J. W., (2008). Identify Your Innovation Enablers and Inhibitors. Research Technology Management, 51(6), 23-31.Bellini, H. & Chen, W. & Sugiyama, M. & Shin, M. & Alam, S. & Takayama, D. (2016). Virtual & Augmented Reality – understanding the race for the next computing platform. Equity Research, January 13, 2016. New York: The Goldman Sachs Group.Cooper, D. R. & Schindler, P. S.(2003). Business Research Methods. 8th Edition. Boston: McGraw-Hill.Gaughan, P. A. (1999). Mergers, Acquisitions, and Corporate Restructures. New York: John Wiley & Sons.Khazanchi, S., Marianne W. L., & Kenneth K. B. (2007). Innovation-Supportive Culture : The Impact of Organizational Values on Process Innovation. Journal of Operations Management, 25(4), 871-884.Kim, W. C. & Mauborgne, R. (1997). Value Innovation: The Strategic Logic of High Growth. Harvard Business Review, 75, 102-112.Kim, W. C. & Mauborgne, R. (2005). Blue Ocean Strategy. Massachusetts: Harvard Business Review Press.Merriam, S. B. (1988). Qualitative Research and Case Study Applications in Education. San Francisco, CA: Jossey-Bass Publishers.Merriam, S. B. (1988). Case Study Research in Education: A Qualitative Approach. San Francisco: Jossey-Bass Publishers.Osterwalder , A. & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. New York: John Wiley & Sons.Porter, M. E. (1980). Competitive Strategy. New York: Free Press.Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press.Prahalad, C.K. & Hamel, G. (1990), The Core Competence of The Corporation.Harvard Business Review, 90(3), 79-91.Restuccia, M., Brentani, U., Legoux, R., & Ouellet, J. F. (2016). Product Life ‐ Cycle Management and Distributor Contribution to New Product Development. Journal of Product Innovation Management, 33(1), 69-89.Stake, R. E. (1995). The Art of Case Study Research. London: SAGE Publications.Teece, D. & Pisano, G. (1994). The Dynamic Capabilities of Firms: an Introduction. Industrial and Corporate Change, 3(3), 537-556.Vernon, R.(1966). International Investment and International Trade in The Product Life Cycle. The Quarterly Journal of Economics, 80, 190-207.Weihrich, H. (1982). The TOWS Matrix - A Tool for Situational Analysis, Long Range Planning, 15(2), 54-66.Wernerfelt, B. (1984). A Resource-Based View of The Firm. Strategic Management Journal, 5(2), 171-180.Zani, W. M. (1970). Blueprint for MIS. Harvard Business Review, 48(6), 95-110.三、 個案公司資料個案公司，2016年度年報 及2017年第一季法人說明會說明書。四、 網站資料2017年資訊系統產業前瞻趨勢分析 (September 1, 2016)網址：https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=4372017十大趨勢test3催生IT產業新價值 (February 13, 2017)網址：https://kknews.cc/tech/398m4po.html 台灣電子產業回顧與展望- 市場產業情報- 工研院中文版 (December 22, 2014)網址：https://www.itri.org.tw/chi/Content/NewsLetter/Contents.aspx?SiteID=1&MmmID=5000&MSid=621302513530161363企業成長 – MBA智庫百科 (April 12, 2016) 網址：http://wiki.tmbalib.com/zh-tw/%E4%BC%81%E4%B8%9A%E6%88%90%E9%95%BF企業成長策略與擴展方式－Ansoff Matrix (August 20, 2010)網址：http://futurewen.pixnet.net/blog/post/3895222-%E3%80%907%E3%80%91%E4%BC%81%E6%A5%AD%E6%88%90%E9%95%B7%E7%AD%96%E7%95%A5%E8%88%87%E6%93%B4%E5%B1%95%E6%96%B9%E5%BC%8F%EF%BC%8Dansoff-matrix安索夫矩陣：如何應用於企業策略與個人職涯 (April 22, 2016)網址：https://www.pmtone.com/how-ansoff-matrix-is-suitable-for-both-corporate-and-personal/何謂產品生命週期理論 (November 19, 2013)網址：http://www.bplan.url.tw/NPDP/top3_1.aspx?d=951bf687-5f29-4ce0-bfa5-933ae5d8e819企業動態能力理論 (November 29, 2013)網址：http://wiki.mbalib.com/zh-tw/%E4%BC%81%E4%B8%9A%E5%8A%A8%E6%80%81%E8%83%BD%E5%8A%9B%E7%90%86%E8%AE%BA哈佛MBA解讀賈伯斯的再造蘋果策略 (March 25, 2013)網址：http://www.ithome.com.tw/node/79454 價值創新 – MBA智庫百科 (March 24, 2015)網址：http://wiki.mbalib.com/zh-tw/%E4%BB%B7%E5%80%BC%E5%88%9B%E6%96%B0關鍵成功要素分析法 – MBA智庫百科 (December 1, 2017)網址：http://wiki.mbalib.com/zh-tw/%E5%85%B3%E9%94%AE%E6%88%90%E5%8A%9F%E5%9B%A0%E7%B4%A0%E5%88%86%E6%9E%90%E6%B3%95蘋果成立40周年：快速了解蘋果發展史 (April 1, 2016)網址：https://read01.com/mQ62yB.html#.WawD37IjGM8Ansoff 市場產品矩陣與運用(March 26, 2013)網址：http://iknow.stpi.narl.org.tw/post/Read.aspx?PostID=7927IDC預估PC市場：未來出貨量還將持續下跌 (September 5, 2017)網址：https://kknews.cc/tech/8beqe4e.htmlAugmented/Virtual Reality to hit $150 billion disrupting mobile by 2020. Digi-Capital (April, 2015)Website : https://www.digi-capital.com/news/2015/04/augmentedvirtual-reality-to-hit-150-billion-disrupting-mobile-by-2020/#.WlcVE66WbHYGlobal Gaming PC Market to Remain Growth Engine for the PC Market in 2017. MIC (January 06, 2017)Website：https://mic.iii.org.tw/english/PressRelease_Detail.aspx?sqno=11091Global Smartphone Installed Base Forecast by 14 Operating Systems for 88 Countries: 2007 to 2022. Strategy Analytics (Jun 27 2017)Website : https://www.strategyanalytics.com/access-services/devices/mobile-phones/smartphone/smartphones/market-data/report-detail/smartphone-installed-base-by-OS-for-88-Countries-Updated-Two#.WliXWK6WbHY Not Just Speakers: The Smart-Home Gap Apple’s 55HomePod Can Fill - While late out of the gate, Siri carries a distinct advantage over Alexa. (June 13, 2017)Website：http://www.twice.com/blog/executive-insight/not-just-speakers-smart-home-gap-apple-s-homepod-can-fill/65256PC Gaming still on the rise. Nuremberg (August 30, 2017)Website：http://www.gfk.com/insights/press-release/pc-gaming-still-on-the-rise/The Race For AI: Google, Baidu, Intel, Apple In A Rush To Grab Artificial Intelligence Startups. CB Insights (July 21, 2017)Website : https://www.cbinsights.com/research/top-acquirers-ai-startups-ma-timeline/Worldwide Cognitive Systems and Artificial Intelligence Revenues Forecast to Surge Past $47 Billion in 2020. International Data Corporation (October 26, 2016)Wetbsite : https://www.idc.com/getdoc.jsp?containerId=prUS41878616 zh_TW
