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題名 台灣企業在印尼直接投資之研究：以食品和飲料業為例
Foreign Direct Investment In Indonesia by Taiwan Enterprises : The Case of the Food and Beverage Industry
作者 韓美麗
Venessa, Shiely
貢獻者 譚丹琪
Tan, Danchi
韓美麗
Shiely Venessa
關鍵詞 外商投資
食品工業
合資企業
印尼
Foreign direct investment
Food and beverage industry
Joint venture
Indonesia
日期 2018
上傳時間 2-Mar-2018 11:39:08 (UTC+8)
摘要 近年，全球化已變成生意上的主要環境。作為新興的一個工業經濟體，國內企業走像國際化的趨勢是未來的展望。為了滿足民生所需，食品工業發展為經濟體繼續增長的基礎產業。由於東南亞市場規模巨大以及快速成長的經濟近日吸引不少投資客來印尼投資市場。本論文主要研究食品工業以及進行外國企業投資在印尼的研究。藉著進行兩大台灣企業如何產生投資印尼的動機、地點的選取、市場策略、所有權架構和選擇本地商業夥伴的各種標準的分析。研究結果表明雖然兩家公司利用合資企業進入印尼，但由於外商直接投資的動機不同，合資企業的所有權比例和合夥人選擇標準不同。第一個個案公司為追求外商直接投資的動機因著擴展市場目的，性於是依靠當地商業夥伴來滲透市場。 另一方面個案公司為尋求外商直接投資的動機是資源和勞動目的性，以便有更多的控制權在出口銷售中。
Globalization has changed the nature of the global business environment in the past recent years. Many Taiwanese firms have been motivated to grow internationally. The food and beverage sector is a basic industry that experience high growth in many developing economies such as Indonesia. The growing demand in these markets attracts many foreign direct investments. This study focuses on food and beverage industry which examines foreign direct investment in Indonesia. By conducting a deep analysis of two Taiwanese enterprises, the study will discuss the motives of foreign direct investment; the location choice; entry mode and ownership structure; and various criteria in choosing local business partners. The findings indicate that although both company use joint venture to enter Indonesia, since the motive of FDI is different, they tend to have different percentage of joint venture ownership and different criteria in partner selection as well. The companies with market-seeking motive tend to depend on the local business partner to penetrate market. On the other hand, the companies with asset-seeking motive have more control power to operate in export sales.
參考文獻 Aregbeshola, A., Luiz, J., Ojah, K., Oosthuizen, T., Palmer, P., Venter. (2011). Global Business: Environments and Strategies. Fourth Edition. Cape: Oxford University Press Southern Africa. \nBarney J.B. & Hesterly W.S. (2015). Strategic Management and Competitive Advantage: Concepts and Cases. Fifth Edition. Edinburg: Pearson.\nCentral Intelligence Agency. The World Factbook: Indonesia. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/id.html, accessed at December, 2016.\nDas, T., & Teng, B. (2000). Instabilities of Strategic Alliance: An Internal Tensions Perspective. Organization Science, 11(1): 77-101.\nDeloitte. (May 2015). Capturing Indonesia Latent’s Market. Retrieved from https://www2.deloitte.com/content/dam/Deloitte/jp/Documents/consumer-business/cp/jp-cp-middle-class-indonesia-en.pdf, accessed at January 2017. \nEconomic Complexity Index (ECI). Indonesia. Retrieved from https://atlas.media.mit.edu/en/profile/country/idn/, accessed at November 2016.\nGriffin, R.W. & Pustay, M.W. (2013). International Business. Seventh Edition. Edinburgh Gate: Pearson.\nHill, J.S. (2009). International Business: Managing Globalization. Thousand Oaks: Sage Publication \nHitt, M.A., & Dachin, M. T. (2000). Partner Selection in Emerging and Development Market Contexts: Resource-Based and Organizational Learning Perspectives. Academy of Management Journal, Vol. 43. No.3, 449-467.\nHymer, S.H. (1960). The International Operations of National Firms: A Study of Direct Investment. Ph.D. thesis. Cambridge: published 1976 by MIT Press.\nIndustry & Technology Intelligence Service (ITIS). 2015食品產業年鑑. Retrieved from \n https://www.meritlilin.com/assets/uploads/news/article/12/upload57d0bd0e667b8.pdf, accessed April 14, 2017.\nInvest Taiwan Report. 食品產業. Retrieved from http://investtaiwan.org/cht/doc/20150730/2-2-4i.pdf (accessed January 28, 2017).\nKu, Samuel C.Y. (2002). Indonesia’s Relations with China and Taiwan: From Politics to Economics. ASIAN PERSPECTIVE, Vol. 26, No.4, 2002, pp. 227-256. Lynne Rienner Publisher. \nMakino, S., Lau, C.M., Yeh, R.S. Asset-Exploitation versus Asset-Seeking: Implication for Location Choice of Foreign Direct Investment Form Newly Industrialized Economies. Journal of International Business Studies, Vol. 33, No. 3 (Third Quarter., 2002), pp. 403-421.\nMustika Minanusa Aurora Home Page. About us. Retrieved from https://www.shrimp.co.id/, accessed at January 24th ,2017.\nPeng, M.W. & Meyer, K.E. (2011). International Business. Bedford Row: Cengage Learning EMEA. \nROC Embassies and Missions Abroad. 台印尼雙邊關係概. Retrieved from https://www.roc-taiwan.org/id/post/44.html, accessed at April 20, 2017.\nStatistics Indonesia. (2012). Nationality, Ethnicity, Religion, and Daily Language of Indonesian Population. Retrieved from https://www.bps.go.id/publication/2012/05/23/55eca38b7fe0830834605b35/kewarganegaraan-suku-bangsa-agama-dan-bahasa-sehari-hari-penduduk-indonesia, accessed at June 2016. \nThe Organization for Economic Cooperation and Development (2011). Glossary of Statistical Term. Retrieved from https://stats.oecd.org/glossary/detail.asp?ID=1028\nThe Uni-President Enterprises Home Page. http://www.uni-president.com.tw/, accessed at January 20th ,2017.\nThe GlobalEconomy.com. Indonesia: Political stability. Retrieved from http://www.theglobaleconomy.com/Indonesia/wb_political_stability/, accessed at December, 2017. \nThe World Bank. Annual GDP Growth. Retrieved from https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG, accessed at November 2016. \nThe World Bank. Gross National Income per capita in current US$. Retrieved from https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG, accessed at October 2016. \nThe World Bank. GNI per capita in current US$. Retrieved from https://data.worldbank.org/indicator/NY.GNP.PCAP.CD?locations=ID, accessed at November 2016. \nUnited Nations Conference on Trade and Development. (2016). World Investment Report 2016. http://unctad.org/en/PublicationsLibrary/wir2016_en.pdf, accessed at March 1, 2017.\nWikipedia. List of countries by population (United Nations). Retrieved from https://en.wikipedia.org/wiki/List_of_countries_by_population_(United_Nations), accessed at November, 2016. \nWikipedia. Indonesia. Retrieved from https://en.wikipedia.org/wiki/Indonesia, accessed at December, 2016. \nWikipedia. Economy of Indonesia. Retrieved from https://en.wikipedia.org/wiki/Economy_of_Indonesia, accessed at May, 2017. \nWorld Instant Noodle Association. Global Demand for Instant Noodles. Retrieved from https://instantnoodles.org/en/noodles/market.html, accessed at May 2017.\nYan, A., & Luo, Y. (2001). International Joint Venture: Theory and Practice. New York: M.E. Sharpe, Inc.
描述 碩士
國立政治大學
國際經營與貿易學系
104351047
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104351047
資料類型 thesis
dc.contributor.advisor 譚丹琪zh_TW
dc.contributor.advisor Tan, Danchien_US
dc.contributor.author (Authors) 韓美麗zh_TW
dc.contributor.author (Authors) Shiely Venessaen_US
dc.creator (作者) 韓美麗zh_TW
dc.creator (作者) Venessa, Shielyen_US
dc.date (日期) 2018en_US
dc.date.accessioned 2-Mar-2018 11:39:08 (UTC+8)-
dc.date.available 2-Mar-2018 11:39:08 (UTC+8)-
dc.date.issued (上傳時間) 2-Mar-2018 11:39:08 (UTC+8)-
dc.identifier (Other Identifiers) G0104351047en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=133445-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營與貿易學系zh_TW
dc.description (描述) 104351047zh_TW
dc.description.abstract (摘要) 近年，全球化已變成生意上的主要環境。作為新興的一個工業經濟體，國內企業走像國際化的趨勢是未來的展望。為了滿足民生所需，食品工業發展為經濟體繼續增長的基礎產業。由於東南亞市場規模巨大以及快速成長的經濟近日吸引不少投資客來印尼投資市場。本論文主要研究食品工業以及進行外國企業投資在印尼的研究。藉著進行兩大台灣企業如何產生投資印尼的動機、地點的選取、市場策略、所有權架構和選擇本地商業夥伴的各種標準的分析。研究結果表明雖然兩家公司利用合資企業進入印尼，但由於外商直接投資的動機不同，合資企業的所有權比例和合夥人選擇標準不同。第一個個案公司為追求外商直接投資的動機因著擴展市場目的，性於是依靠當地商業夥伴來滲透市場。 另一方面個案公司為尋求外商直接投資的動機是資源和勞動目的性，以便有更多的控制權在出口銷售中。zh_TW
dc.description.abstract (摘要) Globalization has changed the nature of the global business environment in the past recent years. Many Taiwanese firms have been motivated to grow internationally. The food and beverage sector is a basic industry that experience high growth in many developing economies such as Indonesia. The growing demand in these markets attracts many foreign direct investments. This study focuses on food and beverage industry which examines foreign direct investment in Indonesia. By conducting a deep analysis of two Taiwanese enterprises, the study will discuss the motives of foreign direct investment; the location choice; entry mode and ownership structure; and various criteria in choosing local business partners. The findings indicate that although both company use joint venture to enter Indonesia, since the motive of FDI is different, they tend to have different percentage of joint venture ownership and different criteria in partner selection as well. The companies with market-seeking motive tend to depend on the local business partner to penetrate market. On the other hand, the companies with asset-seeking motive have more control power to operate in export sales.en_US
dc.description.tableofcontents Acknowledge i\nAbstract ii\n摘要 iii\nChapter 1 Introduction 1\n1.1 Research Background and Motivation 1\n1.2 Research Purpose 2\nChapter 2 Literature Reviews 3\nChapter 3 Indonesia Business Environment 9\n3.1 Demographics 9\n3.1.1 Population 10\n3.1.2 Language 11\n3.3.3 Religion 12\n3.2 Politics 12\n3.2.1 Government 13\n3.2.2 Foreign Relation 13\n 3.2.3 Politics Performance Index 21\n3.3 Economy 17\n3.3.1 Economy Growth 17\n3.3.2 Domestic Demand 19\n3.3.3 National Income 20\n3.3.4 Currency and Inflation 20\n3.3.5 Labor Force 22\n3.3.6 Foreign Trade 23\n3.4 Indonesia-Taiwan Relations 23\n3.4.1 Economic and Trade Relation 24\n3.4.2 Taiwan’s FDI in Indonesia 25\n3.4.3 Trade and Economic Agreement 26\n3.5 Food and Beverage Industry in Indonesia 26\n3.5.1 Industry Overview 26\n3.5.2 Consumer Behavior 30\n3.5.3 Distribution Channel 32\nChapter 4 Data 34\n4.1 Uni-President Uni-President Enterprises Corporation (UPEC) 35\n4.1.1 Company Profile 35\n4.1.2 Company History 35\n4.1.3 Product Scope 36\n4.1.4 Business Model 37\n4.1.5 International Scope 38\n4.1.5.1 Overseas Company in Indonesia: Overview of PT. ABC President 39\n4.1.5.2 Company History 39\n4.1.5.3 Industry Overview 40\n4.1.5.4 Motives of FDI 42\n4.1.5.5 Product Scope 43\n4.1.5.6 Business Model 44\n4.1.5.7 Future Plan 47\n4.2 Dachan Great Wall 48\n4.2.1 Company Profile 48\n4.2.2 Company History 49\n4.2.3 Product Scope 49\n4.2.4 Business Model 50\n4.2.5 International Scope 51\n4.2.5.1 Overview of Overseas Company in Indonesia 52\n4.2.5.2 Company Profile 52\n4.2.5.3 Company History 53\n4.2.5.4 Industry Overview 54\n4.2.5.5 Motives of FDI 55\n4.2.5.6 Product Scope 55\n4.2.5.7 Business Model 56\n4.2.5.8 Future Plan 57\nChapter 5 Data Analysis 59\n5.1 Comparison of Two Companies 59\n5.1.1 Company Background 59\n5.1.2 Business Model 60\n5.1.3 Industry and Sector 61\n5.1.4 Motives of FDI 63\n5.1.5 Entry Mode 64\n5.2 Company FDI Analysis 65\n5.2.1 Motives of FDI & Location Choice 65\n5.2.2 Entry Mode and Ownership Structure 68\n5.2.3 Partner Selection Criteria 70\nChapter 6 Conclusion 70\n6.1 Research Conclusion 72\n6.2 Research Limitations 74\n6.3 Research Implication 75\nBibliography 77zh_TW
dc.format.extent 8069874 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104351047en_US
dc.subject (關鍵詞) 外商投資zh_TW
dc.subject (關鍵詞) 食品工業zh_TW
dc.subject (關鍵詞) 合資企業zh_TW
dc.subject (關鍵詞) 印尼zh_TW
dc.subject (關鍵詞) Foreign direct investmenten_US
dc.subject (關鍵詞) Food and beverage industryen_US
dc.subject (關鍵詞) Joint ventureen_US
dc.subject (關鍵詞) Indonesiaen_US
dc.title (題名) 台灣企業在印尼直接投資之研究：以食品和飲料業為例zh_TW
dc.title (題名) Foreign Direct Investment In Indonesia by Taiwan Enterprises : The Case of the Food and Beverage Industryen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Aregbeshola, A., Luiz, J., Ojah, K., Oosthuizen, T., Palmer, P., Venter. (2011). Global Business: Environments and Strategies. Fourth Edition. Cape: Oxford University Press Southern Africa. \nBarney J.B. & Hesterly W.S. (2015). Strategic Management and Competitive Advantage: Concepts and Cases. Fifth Edition. Edinburg: Pearson.\nCentral Intelligence Agency. The World Factbook: Indonesia. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/id.html, accessed at December, 2016.\nDas, T., & Teng, B. (2000). Instabilities of Strategic Alliance: An Internal Tensions Perspective. Organization Science, 11(1): 77-101.\nDeloitte. (May 2015). Capturing Indonesia Latent’s Market. Retrieved from https://www2.deloitte.com/content/dam/Deloitte/jp/Documents/consumer-business/cp/jp-cp-middle-class-indonesia-en.pdf, accessed at January 2017. \nEconomic Complexity Index (ECI). Indonesia. Retrieved from https://atlas.media.mit.edu/en/profile/country/idn/, accessed at November 2016.\nGriffin, R.W. & Pustay, M.W. (2013). International Business. Seventh Edition. Edinburgh Gate: Pearson.\nHill, J.S. (2009). International Business: Managing Globalization. Thousand Oaks: Sage Publication \nHitt, M.A., & Dachin, M. T. (2000). Partner Selection in Emerging and Development Market Contexts: Resource-Based and Organizational Learning Perspectives. Academy of Management Journal, Vol. 43. No.3, 449-467.\nHymer, S.H. (1960). The International Operations of National Firms: A Study of Direct Investment. Ph.D. thesis. Cambridge: published 1976 by MIT Press.\nIndustry & Technology Intelligence Service (ITIS). 2015食品產業年鑑. Retrieved from \n https://www.meritlilin.com/assets/uploads/news/article/12/upload57d0bd0e667b8.pdf, accessed April 14, 2017.\nInvest Taiwan Report. 食品產業. Retrieved from http://investtaiwan.org/cht/doc/20150730/2-2-4i.pdf (accessed January 28, 2017).\nKu, Samuel C.Y. (2002). Indonesia’s Relations with China and Taiwan: From Politics to Economics. ASIAN PERSPECTIVE, Vol. 26, No.4, 2002, pp. 227-256. Lynne Rienner Publisher. \nMakino, S., Lau, C.M., Yeh, R.S. Asset-Exploitation versus Asset-Seeking: Implication for Location Choice of Foreign Direct Investment Form Newly Industrialized Economies. Journal of International Business Studies, Vol. 33, No. 3 (Third Quarter., 2002), pp. 403-421.\nMustika Minanusa Aurora Home Page. About us. Retrieved from https://www.shrimp.co.id/, accessed at January 24th ,2017.\nPeng, M.W. & Meyer, K.E. (2011). International Business. Bedford Row: Cengage Learning EMEA. \nROC Embassies and Missions Abroad. 台印尼雙邊關係概. Retrieved from https://www.roc-taiwan.org/id/post/44.html, accessed at April 20, 2017.\nStatistics Indonesia. (2012). Nationality, Ethnicity, Religion, and Daily Language of Indonesian Population. Retrieved from https://www.bps.go.id/publication/2012/05/23/55eca38b7fe0830834605b35/kewarganegaraan-suku-bangsa-agama-dan-bahasa-sehari-hari-penduduk-indonesia, accessed at June 2016. \nThe Organization for Economic Cooperation and Development (2011). Glossary of Statistical Term. Retrieved from https://stats.oecd.org/glossary/detail.asp?ID=1028\nThe Uni-President Enterprises Home Page. http://www.uni-president.com.tw/, accessed at January 20th ,2017.\nThe GlobalEconomy.com. Indonesia: Political stability. Retrieved from http://www.theglobaleconomy.com/Indonesia/wb_political_stability/, accessed at December, 2017. \nThe World Bank. Annual GDP Growth. Retrieved from https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG, accessed at November 2016. \nThe World Bank. Gross National Income per capita in current US$. Retrieved from https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG, accessed at October 2016. \nThe World Bank. GNI per capita in current US$. Retrieved from https://data.worldbank.org/indicator/NY.GNP.PCAP.CD?locations=ID, accessed at November 2016. \nUnited Nations Conference on Trade and Development. (2016). World Investment Report 2016. http://unctad.org/en/PublicationsLibrary/wir2016_en.pdf, accessed at March 1, 2017.\nWikipedia. List of countries by population (United Nations). Retrieved from https://en.wikipedia.org/wiki/List_of_countries_by_population_(United_Nations), accessed at November, 2016. \nWikipedia. Indonesia. Retrieved from https://en.wikipedia.org/wiki/Indonesia, accessed at December, 2016. \nWikipedia. Economy of Indonesia. Retrieved from https://en.wikipedia.org/wiki/Economy_of_Indonesia, accessed at May, 2017. \nWorld Instant Noodle Association. Global Demand for Instant Noodles. Retrieved from https://instantnoodles.org/en/noodles/market.html, accessed at May 2017.\nYan, A., & Luo, Y. (2001). International Joint Venture: Theory and Practice. New York: M.E. Sharpe, Inc.zh_TW