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題名 論B型企業認證與中小企業之關聯
The relationship between Certified B corporation and SMEs
作者 李泓毅
Lee, Hung Yi
貢獻者 黃秉德
李泓毅
Lee, Hung Yi
關鍵詞 B型企業
中小企業
企業社會責任
B corporation
Small and medium enterprise
Corporate social responsibility
日期 2018
上傳時間 2-Mar-2018 14:48:34 (UTC+8)
摘要 2008年金融風暴後,人們再度掀起一股傳統資本主義的反思運動,對於現在企業與社會的關係,以及企業扮演的角色與負起的社會責任,民眾產生質疑與不信任,2017年Edelman Trust Barometer的信任度報告以「信任危機」(Trust in Crisis)來形容2017年,民眾對政府、企業、媒體、非營利組織的信任度逐年下降,代表對於社會整體的運作機制都失去信心,過去傳統資本主義的運作方式面臨嚴峻的考驗,總體環境開始產生變化。
2007年,世界上開始醞釀出一波重新定義成功企業的B型企業運動,希望未來企業不僅爭取成為最好的公司,更競相成為對世界最好的企業,與過去不同的是,這波運動主要由各國的中小型企業參與,代表中小企業在企業社會責任議題上有一個新的管道,2014年台灣誕生第一家通過B型企業認證的企業,開啟B型企業運動在台灣的發展,而面對全球環境的變動,台灣中小企業急需思考自身在社會責任議題的策略,否則可能面臨生存危機。
本研究以中小企業社會責任(CSR)與B型企業運動之關係為研究主題,透過文獻探討與訪談的方式,歸納出中小企業發展企業社會責任的優勢以及限制,並整理B型企業運動的特性,檢視兩者的是否能相輔相成,研究結果發現B型企業制度免費的影響力評估測驗、B型企業社群力量及實務的社會、環境面建議,能有效解決中小企業發展CSR時面臨的資源不足、專業度不足、知名度低,成為中小企業CSR新的評量工具,幫助中小企業朝永續轉型邁進。
After financial crisis, people started to rethink about traditional capitalism that the relationship between modern enterprises and society and also the role of enterprises. Edelman Trust Barometer global report describe 2017 as “Trust in crisis”. The general population’s trust in all four key institutions: business, government, NGOs, and media, has declined broadly, which shows people do not trust traditional capitalism anymore. In 2007 from the US, B corp movement started to redefine success in business. Different from traditional capitalism, they think people should use business as a force for good, and compete to be best for the world. The main participant of this movement is small and medium enterprises, which gives an important message that CSR is no longer belonging to big firms only. In 2014, the first firm pass the B certified called DOMI, and B corp movement gradually become influential in Taiwan. To deal with the uncertain future, Taiwanese SMEs need new strategies, and B corp provides some suitable tools for them.
This study exam how B corp movement help SMEs create sustainablility strategies. Through literature review and interview, this research finds that free B impact assessment, helping from the B community, and practical advises can assist SMEs overcome difficulties when doing CSR strategies because of scarce resource, being unfamiliar with sustainability, and low visibility, which shows B corp certification is a helpful tool for SMEs.
參考文獻 參考文獻

一、 中文部分
1. 中華民國企業永續發展協會(2014)。G4永續性報告指南:報告原則與揭露標準。
2. 中華民國企業永續發展協會(2017)。GRI 100通用準則。
3. 中華徵信所(2017)。最強勢力B型企業。
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5. 申永順、胡憲倫、簡又新(2012)。國際企業永續報告之發展趨勢及我國推動現況。證券櫃檯買賣中心。取自http://www.tpex.org.tw/web/csr/content/resource.php
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29. 劉力禎(2016)。GRI準則內容介紹:2016年新版準則的架構、重點與新舊差異。BSI英國標準協會台灣分公司。取自https://www.bsigroup.com/LocalFiles/zh-tw/e-news/No160/GRI-Standards-intro-BSI-Alex-Liu.pdf
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二、 英文部分
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7. B Lab (2017). Multinationals and Public Companies, Retrieved from https://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp/multinationals-and-public-companies
8. Bowen, H. (1953), Social Responsibilities of the Businessman, Harper, New York, NY.
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15. Defourny J., Nyssens M. (2012). Conceptions of Social Enterprise in Europe: A Comparative Perspective with the United States. In: Gidron B., Hasenfeld Y. (eds) Social Enterprises. Palgrave Macmillan, London.
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27. Jenkins, H. (2004). Corporate Social Responsibility – Engaging SMEs in the Debate: Initial Research Findings. BRASS, Cardiff.
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31. Lepoutre, J. and Heene, A. (2006). Investigating the impact of firm size on small business society responsibility: a critical review, Journal of Business Ethics, Vol. 67 No. 3, pp. 257-73.
32. ManpowerGroup (2016). Millennial Careers: 2020 Vision, Retrieved from http://www.manpowergroup.com/millennials
33. Mendibil, K., Hernandez, J. L., Espinach, X., Garriga, E., & MacGregor, S. P. (2007). How can CSR practices lead to successful innovation in SMEs?, Paper presented at European Operations Management Association, Ankara, Turkey.
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描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
1043630091
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1043630091
資料類型 thesis
dc.contributor.advisor 黃秉德zh_TW
dc.contributor.author (Authors) 李泓毅zh_TW
dc.contributor.author (Authors) Lee, Hung Yien_US
dc.creator (作者) 李泓毅zh_TW
dc.creator (作者) Lee, Hung Yien_US
dc.date (日期) 2018en_US
dc.date.accessioned 2-Mar-2018 14:48:34 (UTC+8)-
dc.date.available 2-Mar-2018 14:48:34 (UTC+8)-
dc.date.issued (上傳時間) 2-Mar-2018 14:48:34 (UTC+8)-
dc.identifier (Other Identifiers) G1043630091en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/116192-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所(MBA學位學程)zh_TW
dc.description (描述) 1043630091zh_TW
dc.description.abstract (摘要) 2008年金融風暴後,人們再度掀起一股傳統資本主義的反思運動,對於現在企業與社會的關係,以及企業扮演的角色與負起的社會責任,民眾產生質疑與不信任,2017年Edelman Trust Barometer的信任度報告以「信任危機」(Trust in Crisis)來形容2017年,民眾對政府、企業、媒體、非營利組織的信任度逐年下降,代表對於社會整體的運作機制都失去信心,過去傳統資本主義的運作方式面臨嚴峻的考驗,總體環境開始產生變化。
2007年,世界上開始醞釀出一波重新定義成功企業的B型企業運動,希望未來企業不僅爭取成為最好的公司,更競相成為對世界最好的企業,與過去不同的是,這波運動主要由各國的中小型企業參與,代表中小企業在企業社會責任議題上有一個新的管道,2014年台灣誕生第一家通過B型企業認證的企業,開啟B型企業運動在台灣的發展,而面對全球環境的變動,台灣中小企業急需思考自身在社會責任議題的策略,否則可能面臨生存危機。
本研究以中小企業社會責任(CSR)與B型企業運動之關係為研究主題,透過文獻探討與訪談的方式,歸納出中小企業發展企業社會責任的優勢以及限制,並整理B型企業運動的特性,檢視兩者的是否能相輔相成,研究結果發現B型企業制度免費的影響力評估測驗、B型企業社群力量及實務的社會、環境面建議,能有效解決中小企業發展CSR時面臨的資源不足、專業度不足、知名度低,成為中小企業CSR新的評量工具,幫助中小企業朝永續轉型邁進。
zh_TW
dc.description.abstract (摘要) After financial crisis, people started to rethink about traditional capitalism that the relationship between modern enterprises and society and also the role of enterprises. Edelman Trust Barometer global report describe 2017 as “Trust in crisis”. The general population’s trust in all four key institutions: business, government, NGOs, and media, has declined broadly, which shows people do not trust traditional capitalism anymore. In 2007 from the US, B corp movement started to redefine success in business. Different from traditional capitalism, they think people should use business as a force for good, and compete to be best for the world. The main participant of this movement is small and medium enterprises, which gives an important message that CSR is no longer belonging to big firms only. In 2014, the first firm pass the B certified called DOMI, and B corp movement gradually become influential in Taiwan. To deal with the uncertain future, Taiwanese SMEs need new strategies, and B corp provides some suitable tools for them.
This study exam how B corp movement help SMEs create sustainablility strategies. Through literature review and interview, this research finds that free B impact assessment, helping from the B community, and practical advises can assist SMEs overcome difficulties when doing CSR strategies because of scarce resource, being unfamiliar with sustainability, and low visibility, which shows B corp certification is a helpful tool for SMEs.
en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 2
第三節 研究方法與架構 3
第二章 企業社會責任 4
第一節 企業社會責任歷史演進 4
第二節 企業社會責任總體環境變化 9
第三節 企業社會責任現況 23
第三章 社會企業光譜 34
第一節 社會企業歷史與定義 34
第二節 社會企業光譜 40
第四章 B型企業運動與中小企業 43
第一節 B型企業運動 43
第二節 B型企業運動發展現況 48
第三節 台灣中小企業與B型企業運動 51
第四節 B型企業運動的限制 53
第五章 結論與建議 55
參考文獻 58
附錄 67
zh_TW
dc.format.extent 1171483 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1043630091en_US
dc.subject (關鍵詞) B型企業zh_TW
dc.subject (關鍵詞) 中小企業zh_TW
dc.subject (關鍵詞) 企業社會責任zh_TW
dc.subject (關鍵詞) B corporationen_US
dc.subject (關鍵詞) Small and medium enterpriseen_US
dc.subject (關鍵詞) Corporate social responsibilityen_US
dc.title (題名) 論B型企業認證與中小企業之關聯zh_TW
dc.title (題名) The relationship between Certified B corporation and SMEsen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 參考文獻

一、 中文部分
1. 中華民國企業永續發展協會(2014)。G4永續性報告指南:報告原則與揭露標準。
2. 中華民國企業永續發展協會(2017)。GRI 100通用準則。
3. 中華徵信所(2017)。最強勢力B型企業。
4. 天下雜誌(2017)。天下企業公民獎。取自http://topic.cw.com.tw/csr/
5. 申永順、胡憲倫、簡又新(2012)。國際企業永續報告之發展趨勢及我國推動現況。證券櫃檯買賣中心。取自http://www.tpex.org.tw/web/csr/content/resource.php
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