dc.creator (作者) | 邱志聖;謝佳宏;葉相億 | zh_TW |
dc.creator (作者) | Chiou, Jyh-shen;Hsieh, Chia-hung;Yeh, Hsiang-i | - |
dc.date (日期) | 2003-12 | en_US |
dc.date.accessioned | 3-Dec-2008 13:51:43 (UTC+8) | - |
dc.date.available | 3-Dec-2008 13:51:43 (UTC+8) | - |
dc.date.issued (上傳時間) | 3-Dec-2008 13:51:43 (UTC+8) | - |
dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/12459 | - |
dc.format | application/ | en_US |
dc.language | zh-Tw | en_US |
dc.language | en-US | en_US |
dc.language.iso | en_US | - |
dc.relation (關聯) | 管理學報, 20(6), 1123-1158 | en_US |
dc.subject (關鍵詞) | 國際購併;品牌名稱;消費者態度 | - |
dc.subject (關鍵詞) | International merger and acquisitio;Brand name;Consumer attitude | - |
dc.title (題名) | 國際購併組合及品牌名稱對消費者態度之影響--以銀行業為例 | zh_TW |
dc.title.alternative (其他題名) | The Influences of International Merger & Acquisition and Brand Name on Consumer Attitude--The Case of Banking Industry | - |
dc.type (資料類型) | article | en |