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題名 國際購併組合及品牌名稱對消費者態度之影響--以銀行業為例
其他題名 The Influences of International Merger & Acquisition and Brand Name on Consumer Attitude--The Case of Banking Industry
作者 邱志聖;謝佳宏;葉相億
Chiou, Jyh-shen;Hsieh, Chia-hung;Yeh, Hsiang-i
關鍵詞 國際購併;品牌名稱;消費者態度
International merger and acquisitio;Brand name;Consumer attitude
日期 2003-12
上傳時間 3-Dec-2008 13:51:43 (UTC+8)
關聯 管理學報, 20(6), 1123-1158
資料類型 article
dc.creator (作者) 邱志聖;謝佳宏;葉相億zh_TW
dc.creator (作者) Chiou, Jyh-shen;Hsieh, Chia-hung;Yeh, Hsiang-i-
dc.date (日期) 2003-12en_US
dc.date.accessioned 3-Dec-2008 13:51:43 (UTC+8)-
dc.date.available 3-Dec-2008 13:51:43 (UTC+8)-
dc.date.issued (上傳時間) 3-Dec-2008 13:51:43 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/12459-
dc.format application/en_US
dc.language zh-Twen_US
dc.language en-USen_US
dc.language.iso en_US-
dc.relation (關聯) 管理學報, 20(6), 1123-1158en_US
dc.subject (關鍵詞) 國際購併;品牌名稱;消費者態度-
dc.subject (關鍵詞) International merger and acquisitio;Brand name;Consumer attitude-
dc.title (題名) 國際購併組合及品牌名稱對消費者態度之影響--以銀行業為例zh_TW
dc.title.alternative (其他題名) The Influences of International Merger & Acquisition and Brand Name on Consumer Attitude--The Case of Banking Industry-
dc.type (資料類型) articleen