| dc.contributor | 廣告系 | zh_Tw |
| dc.creator (作者) | 林芝璇 | zh_TW |
| dc.creator (作者) | Cicchirillo, Vincent | en_US |
| dc.creator (作者) | Lin, Jhih-Syuan | en_US |
| dc.date (日期) | 2011 | en_US |
| dc.date.accessioned | 21-Mar-2018 17:35:16 (UTC+8) | - |
| dc.date.available | 21-Mar-2018 17:35:16 (UTC+8) | - |
| dc.date.issued (上傳時間) | 21-Mar-2018 17:35:16 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/116411 | - |
| dc.description.abstract (摘要) | In response to the rising rate in childhood obesity and the increasing number of child-targeted interactive games employed by food marketers and health advocates, this study examined food-related advergaming content for for-profit and non-profit organizations` web sites. The authors conducted a content analysis of 80 interactive games (40 for-profit and 40 non-profit). The results showed differences in the interactive-gaming genre types employed by non-profit and for-profit organizations. This research adds considerably to the literature about the ways in which children learn healthy food habits/behaviors. Managerial and practical implications are provided to address the need to advance socially responsible methods for organizations. | en_US |
| dc.format.extent | 104 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Journal of Advertising Research, Vol.51, No.3, pp.484-498 | |
| dc.title (題名) | Stop playing with your food! A comparison of for-profit and non-profit food related advergames | zh_TW |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.2501/JAR-51-3-484-498 | |
| dc.doi.uri (DOI) | https://doi.org/10.2501/JAR-51-3-484-498 | |
