學術產出-Periodical Articles

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

題名 Antecedents of Taiwanese Adolescents’ Purchase Intention toward the Merchandise of A Celebrity: The Moderating Effect of Celebrity Adoration
作者 邱志聖
Chiou,Jyh-Shen; Huang,Chien-yi; Chuang,Min-Chieh
日期 2005
上傳時間 3-Dec-2008 13:54:12 (UTC+8)
摘要 The purpose of the present study was to investigate the relative importance of adolescents` attitude toward an act (the degree to which the person had a favorable or unfavorable evaluation or appraisal of the act`s behavior in question), perceived norm, and perceived behavioral control in predicting Taiwanese adolescents` intention to purchase the merchandise of a celebrity when they had different levels of celebrity adoration. The present results showed that the relative strengths of attitude toward the act and the perception of behavioral control in predicting purchase intention toward the merchandise of a celebrity were stronger for adolescents in the celebrity adoration group than for adolescents in the celebrity nonadoration group. On the other hand, the relative importance of the perceived norm in predicting the attitude toward the act and the purchase intention was stronger for adolescents in the celebrity nonadoration group than for adolescents in the celebrity adoration group.
關聯 Journal of Social Psychology, 145(3), 317-332
資料類型 article
DOI http://dx.doi.org/10.3200/SOCP.145.3.317-334
dc.creator (作者) 邱志聖zh_TW
dc.creator (作者) Chiou,Jyh-Shen; Huang,Chien-yi; Chuang,Min-Chieh-
dc.date (日期) 2005en_US
dc.date.accessioned 3-Dec-2008 13:54:12 (UTC+8)-
dc.date.available 3-Dec-2008 13:54:12 (UTC+8)-
dc.date.issued (上傳時間) 3-Dec-2008 13:54:12 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/12495-
dc.description.abstract (摘要) The purpose of the present study was to investigate the relative importance of adolescents` attitude toward an act (the degree to which the person had a favorable or unfavorable evaluation or appraisal of the act`s behavior in question), perceived norm, and perceived behavioral control in predicting Taiwanese adolescents` intention to purchase the merchandise of a celebrity when they had different levels of celebrity adoration. The present results showed that the relative strengths of attitude toward the act and the perception of behavioral control in predicting purchase intention toward the merchandise of a celebrity were stronger for adolescents in the celebrity adoration group than for adolescents in the celebrity nonadoration group. On the other hand, the relative importance of the perceived norm in predicting the attitude toward the act and the purchase intention was stronger for adolescents in the celebrity nonadoration group than for adolescents in the celebrity adoration group.-
dc.format application/en_US
dc.language enen_US
dc.language en-USen_US
dc.language.iso en_US-
dc.relation (關聯) Journal of Social Psychology, 145(3), 317-332en_US
dc.title (題名) Antecedents of Taiwanese Adolescents’ Purchase Intention toward the Merchandise of A Celebrity: The Moderating Effect of Celebrity Adorationen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.3200/SOCP.145.3.317-334en_US
dc.doi.uri (DOI) http://dx.doi.org/10.3200/SOCP.145.3.317-334en_US