學術產出-Periodical Articles

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

  • No doi shows Citation Infomation
題名 Domesticating Coffee: Remaking Coffee in Taiwan
作者 王淑美
Wang, Sumei
貢獻者 新聞系
日期 2018-02
上傳時間 7-Jun-2018 14:04:23 (UTC+8)
摘要 This article explores how coffee, as a foreign cultural import, is imagined, appreciated and localized in Taiwan. Until recently, coffee had been exotic to the Taiwanese consumers. The drink was brought to Taiwan by its former Japanese colonizer as a symbol of Western modernization. In the post-War Taiwan, coffee was considered a luxurious import and discouraged by the authority. It was Taiwan’s close political and economic relations with the US during and 1950s – 70s that attributed coffee’s common association with the ‘American dream’. Since the 1990s, chained coffee shops started to provide coffee at reasonable prices and turned coffee houses into popular meeting places in the cities. The changing meanings of coffee should be understood in the context of Taiwan’s political, economic and cultural transformation
關聯 Journal of International Economic Studies, Vol.32, pp.103-116
資料類型 article
dc.contributor 新聞系zh_Tw
dc.creator (作者) 王淑美zh_TW
dc.creator (作者) Wang, Sumeien_US
dc.date (日期) 2018-02
dc.date.accessioned 7-Jun-2018 14:04:23 (UTC+8)-
dc.date.available 7-Jun-2018 14:04:23 (UTC+8)-
dc.date.issued (上傳時間) 7-Jun-2018 14:04:23 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/117465-
dc.description.abstract (摘要) This article explores how coffee, as a foreign cultural import, is imagined, appreciated and localized in Taiwan. Until recently, coffee had been exotic to the Taiwanese consumers. The drink was brought to Taiwan by its former Japanese colonizer as a symbol of Western modernization. In the post-War Taiwan, coffee was considered a luxurious import and discouraged by the authority. It was Taiwan’s close political and economic relations with the US during and 1950s – 70s that attributed coffee’s common association with the ‘American dream’. Since the 1990s, chained coffee shops started to provide coffee at reasonable prices and turned coffee houses into popular meeting places in the cities. The changing meanings of coffee should be understood in the context of Taiwan’s political, economic and cultural transformationen_US
dc.format.extent 620432 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Journal of International Economic Studies, Vol.32, pp.103-116
dc.title (題名) Domesticating Coffee: Remaking Coffee in Taiwanen_US
dc.type (資料類型) article