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題名 Prospect of mobile broadcasting TV in China: Socio-technical analysis of CMMB development
作者 林翠絹
Lin, Trisha T.C.
貢獻者 傳播學院
關鍵詞 mobile TV broadcasting; mobile TV technology; mobile TV policy; business model; socio-technical analysis
日期 2012-01
上傳時間 12-Jun-2018 15:36:29 (UTC+8)
摘要 Drawn from extensive document analysis and interviews with stakeholders, this socio-technical study examines the shaping powers of the subsystems (technology, policy/government, and market/industry) of China Multimedia Mobile Broadcasting (CMMB). After the Beijing Olympics, the first commercialized mobile TV expanded its infrastructure and business operations faster than other 3G and mobile TV broadcasting, covering 346 cities by November 2010. The findings show that CMMB, which is the leader in Chinese mobile TV development, is policy/government-driven and technologically ready. However, multiple technological standards and discrepancies between regulatory bodies slowed down its initial rollout. In the market/industry subsystem, content/services scarcity, undesirable pricing schemes, and low brand awareness are the inhibitors that curbed CMMB`s diffusion. However, its strategic collaboration with China Mobile allowed it to quickly increase its user base and sale of CMMB-enabled handsets. Moreover, the socio-technical approach is a useful framework to investigate the forces that shape emerging technological trajectory holistically.
關聯 Chinese Journal of Communication, Vol.5, No.1, pp.88-108
資料類型 article
DOI http://dx.doi.org/10.1080/17544750.2011.640543
dc.contributor 傳播學院zh_TW
dc.creator (作者) 林翠絹zh_TW
dc.creator (作者) Lin, Trisha T.C.en_US
dc.date (日期) 2012-01
dc.date.accessioned 12-Jun-2018 15:36:29 (UTC+8)-
dc.date.available 12-Jun-2018 15:36:29 (UTC+8)-
dc.date.issued (上傳時間) 12-Jun-2018 15:36:29 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/117615-
dc.description.abstract (摘要) Drawn from extensive document analysis and interviews with stakeholders, this socio-technical study examines the shaping powers of the subsystems (technology, policy/government, and market/industry) of China Multimedia Mobile Broadcasting (CMMB). After the Beijing Olympics, the first commercialized mobile TV expanded its infrastructure and business operations faster than other 3G and mobile TV broadcasting, covering 346 cities by November 2010. The findings show that CMMB, which is the leader in Chinese mobile TV development, is policy/government-driven and technologically ready. However, multiple technological standards and discrepancies between regulatory bodies slowed down its initial rollout. In the market/industry subsystem, content/services scarcity, undesirable pricing schemes, and low brand awareness are the inhibitors that curbed CMMB`s diffusion. However, its strategic collaboration with China Mobile allowed it to quickly increase its user base and sale of CMMB-enabled handsets. Moreover, the socio-technical approach is a useful framework to investigate the forces that shape emerging technological trajectory holistically.en_US
dc.format.extent 318836 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Chinese Journal of Communication, Vol.5, No.1, pp.88-108zh_TW
dc.subject (關鍵詞) mobile TV broadcasting; mobile TV technology; mobile TV policy; business model; socio-technical analysisen_US
dc.title (題名) Prospect of mobile broadcasting TV in China: Socio-technical analysis of CMMB developmenten_US
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1080/17544750.2011.640543
dc.doi.uri (DOI) http://dx.doi.org/10.1080/17544750.2011.640543