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題名 鬆餅舖：在薩爾瓦多開設鬆餅舖的商業企畫書
The waffle bar: business plan for a waffle shop in el salvador
作者 冉秀雅
Ramos, Silvia
貢獻者 吳文傑
Wu, Jack
冉秀雅
Ramos, Silvia
關鍵詞 薩爾瓦多
小攤販
鬆餅
El Salvador
Kiosk
Waffles
日期 2018
上傳時間 12-Jun-2018 17:47:20 (UTC+8)
摘要 The Waffle Bar is a startup business in El Salvador with the main goal of providing a new and flavorful experience to Salvadorans. The business will offer three different types of waffle desserts, served with different syrups, toppings, and ice cream. At the moment, waffles are not considered a popular dessert among Salvadorans, but as seen in the results from the survey we conducted, the population is willing to try new and different flavors that might satisfy their palate.
To start this business’ operation, an initial investment of $16,806.63 is required. This investment comprises the equipment, inventory, kiosk rent, and other items needed for its establishment. An initial capital investment of $5,000 will be provided by the owner’s family, and the rest will be obtained from a bank loan of $11,806.63. According to a moderate level of sales scenario, net income profit can be perceived from the year on 2020.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933052
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105933052
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 冉秀雅zh_TW
dc.contributor.author (Authors) Ramos, Silviaen_US
dc.creator (作者) 冉秀雅zh_TW
dc.creator (作者) Ramos, Silviaen_US
dc.date (日期) 2018en_US
dc.date.accessioned 12-Jun-2018 17:47:20 (UTC+8)-
dc.date.available 12-Jun-2018 17:47:20 (UTC+8)-
dc.date.issued (上傳時間) 12-Jun-2018 17:47:20 (UTC+8)-
dc.identifier (Other Identifiers) G0105933052en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/117652-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 105933052zh_TW
dc.description.abstract (摘要) The Waffle Bar is a startup business in El Salvador with the main goal of providing a new and flavorful experience to Salvadorans. The business will offer three different types of waffle desserts, served with different syrups, toppings, and ice cream. At the moment, waffles are not considered a popular dessert among Salvadorans, but as seen in the results from the survey we conducted, the population is willing to try new and different flavors that might satisfy their palate.
To start this business’ operation, an initial investment of $16,806.63 is required. This investment comprises the equipment, inventory, kiosk rent, and other items needed for its establishment. An initial capital investment of $5,000 will be provided by the owner’s family, and the rest will be obtained from a bank loan of $11,806.63. According to a moderate level of sales scenario, net income profit can be perceived from the year on 2020.		en_US
dc.description.tableofcontents 1. Executive Summary 1
2. Company Overview 3
2.1. Company Background 3
2.2. Mission 3
2.3. Vision 3
2.4. Core Values 3
2.5. Short Term Objectives 4
2.6. Long Term Objectives 4
2.7. Company Ownership 4
2.8. Organizational Structure 5
2.9. Competitive Advantage 6
2.10. Logo 6
3. Market Analysis 7
3.1. Waffle Market 7
3.2. Waffle Market in El Salvador 7
3.3. Salvadoran Market 7
3.4. Target Market 9
3.5. Direct Competitors 9
3.6. Threat of Entry by Potential Competitors and Substitute Products 11
3.7. Business Opportunity 12
4. Business Model 13
4.1. Value Proposition 13
4.2. Customer Segments 13
4.3. Channels 13
4.4. Customer Relationships 14
4.5. Revenue Streams 14
4.5.1. Direct sales 14
4.5.2. Catering 14
4.6. Key Partners 14
4.7. Key Activities 16
4.7.1. Opening hours 17
4.8. Key Resources 17
4.8.1. Human Capital 17
4.8.2. Equipment 17
4.8.3. Materials/Ingredients 20
4.8.4. Others 20
4.9. Cost Structure 21
5. Marketing Plan 22
5.1. Product 22
5.1.1. Stroopwafels 22
5.1.2. Wafer rolls 22
5.1.3. Bubble/Egg waffles 23
5.1.4. Others 23
5.1.5. Packaging and presentation 23
5.2. Pricing and Positioning Strategy 25
Table 2 Competitors’ price comparison 25
5.2.1. Perceptual Map 26
5.3. Location 26
5.3.1. Sales 26
5.3.2. Food handling and storage 28
5.4. Promotion Strategy 29
5.4.1. Pull Marketing 29
5.4.2. Push Marketing 29
5.5. Online Marketing Strategy 30
5.5.1. Social Media Marketing 30
6. Strategic Planning and Future Growth 31
6.1. Business Level Strategy 31
6.2. Product Development 31
6.3. Market Development 32
6.4. Corporate Social Responsibility 32
6.4.1. FUSAL – Libras de Amor 33
6.4.2. Women Empowerment 34
6.4.3. Environmental Responsibility 35
7. Financial Plan 36
7.1. Startup Initial Investment 38
7.2. Projected Initial Balance Sheet 39
7.3. Income Statement 40
7.3.1. Scenario Analysis 41
7.4. Cash Flow 42
7.5. Profitability Analysis 43
7.6. Break Even Analysis 43
8. Appendix 44
8.1. Initial Startup Expenses (detailed) 44
8.2. Loan Amortization Table 46
8.3. Mall’s Traffic/Visits Estimation 48
8.4. Property, Plant, and Equipment Depreciation Table 49
8.5. Survey results 50		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105933052en_US
dc.subject (關鍵詞) 薩爾瓦多zh_TW
dc.subject (關鍵詞) 小攤販zh_TW
dc.subject (關鍵詞) 鬆餅zh_TW
dc.subject (關鍵詞) El Salvadoren_US
dc.subject (關鍵詞) Kiosken_US
dc.subject (關鍵詞) Wafflesen_US
dc.title (題名) 鬆餅舖：在薩爾瓦多開設鬆餅舖的商業企畫書zh_TW
dc.title (題名) The waffle bar: business plan for a waffle shop in el salvadoren_US
dc.type (資料類型) thesisen_US