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題名 What Predicts Selective Avoidance on Social Media? A Study of Political Unfriending in Hong Kong and Taiwan
作者 Skoric, Marko M.
Zhu, Qinfeng
林日璇
Lin, Jih-Hsuan Tammy
貢獻者 傳播學院
關鍵詞 social media; selective avoidance; unfriending; Hong Kong; Taiwan
日期 2018
上傳時間 3-Jul-2018 15:14:03 (UTC+8)
摘要 One of the democratic promises of social media relies on the expectation that citizens will be exposed to more diverse sources of information and will consequently be more likely to encounter views that challenge their beliefs and opinions. Still, recent evidence suggests that although social media may increase exposure to difference, citizen also take active steps to reduce the dissonance they encounter by engaging in selective avoidance tactics such as political unfriending and unfollowing. We report the findings from the first comparative study of political unfriending conducted in Asia, which analyzes survey data from two Chinese societies, Hong Kong and Taiwan. We find that political interest, political discussion network size, and political discussion with distant others all predict the likelihood of engaging in selective avoidance on social media. The results also suggest that political interest is a stronger predictor of unfriending in Hong Kong, while social and psychological factors play a more important role in Taiwan.
關聯 American Behavioral Scientist, Vol 62, Issue 8, pp. 1097 - 1115
資料類型 article
dc.contributor 傳播學院
dc.creator (作者) Skoric, Marko M.en_US
dc.creator (作者) Zhu, Qinfengen_US
dc.creator (作者) 林日璇zh_TW
dc.creator (作者) Lin, Jih-Hsuan Tammyen_US
dc.date (日期) 2018
dc.date.accessioned 3-Jul-2018 15:14:03 (UTC+8)-
dc.date.available 3-Jul-2018 15:14:03 (UTC+8)-
dc.date.issued (上傳時間) 3-Jul-2018 15:14:03 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118195-
dc.description.abstract (摘要) One of the democratic promises of social media relies on the expectation that citizens will be exposed to more diverse sources of information and will consequently be more likely to encounter views that challenge their beliefs and opinions. Still, recent evidence suggests that although social media may increase exposure to difference, citizen also take active steps to reduce the dissonance they encounter by engaging in selective avoidance tactics such as political unfriending and unfollowing. We report the findings from the first comparative study of political unfriending conducted in Asia, which analyzes survey data from two Chinese societies, Hong Kong and Taiwan. We find that political interest, political discussion network size, and political discussion with distant others all predict the likelihood of engaging in selective avoidance on social media. The results also suggest that political interest is a stronger predictor of unfriending in Hong Kong, while social and psychological factors play a more important role in Taiwan.en_US
dc.format.extent 124 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) American Behavioral Scientist, Vol 62, Issue 8, pp. 1097 - 1115
dc.subject (關鍵詞) social media; selective avoidance; unfriending; Hong Kong; Taiwanen_US
dc.title (題名) What Predicts Selective Avoidance on Social Media? A Study of Political Unfriending in Hong Kong and Taiwanen_US
dc.type (資料類型) article