| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 孔藹良 | zh_TW |
| dc.contributor.author (Authors) | 孔藹良 | en_US |
| dc.creator (作者) | 孔藹良 | zh_TW |
| dc.creator (作者) | 孔藹良 | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 3-Jul-2018 17:28:55 (UTC+8) | - |
| dc.date.available | 3-Jul-2018 17:28:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Jul-2018 17:28:55 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106933057 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118259 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933057 | zh_TW |
| dc.description.abstract (摘要) | | zh_TW |
| dc.description.abstract (摘要) | “En-chanté” will be the most revolutionary bar in Nantes (France): it will allow targeted customers, people aged from 18 to 35 years old, to live the astonishing experience of a Taiwanese style Karaoke in Nantes. Indeed, Karaokes with private rooms to sing do not exist yet in this city whereas the desire for Karaokes is currently gaining momentum in France. For instance, Karaoke TV shows are more watched than President Emmanuel Macron’s speech, with more than 4 millions of viewers each day.“En-chanté” will be there to address the lack of solution to this trend, through bringing the Taiwanese style Karaoke.The Karaoke bar will be named “En-chanté” as it means “happy and delightful” as well as “nice to meet you” in French. In addition, “chanté” means sung in French, thus, the entire name clearly expresses the particular bar’s DNA, which is centred on Karaoke.In other words, both happiness and songs are reunited in the name of this uncommon bar in Nantes.“En-chanté” will be located in the city centre of Nantes where numerous local and international students and young executives are living and going out. It will provide to them six private rooms with state-of-the-art devices to sing as well as a buffet, so that they can enjoy and live a true social experience inside the Karaoke.As Nantes gathers more than 56,500 students and is the most attractive city to work in France according to the Cabinet Arthur Loyd (October 2017), “En-chanté” could be profitable within one year, according to our forecasts, thanks to wide opening hours during the weekends (from 2pm until 2 am) and with privileged relationships with student associations and companies.I will be associated with a friend who has a engineering background so that we will complete each other in the daily tasks. One bartender will also be employed to help us. | en_US |
| dc.description.tableofcontents | 1. EXECUTIVE SUMMARY 11.1. OBJECTIVES 21.2. MISSIONS 21.3. KEYS TO SUCCESS 31.4. JUSTIFICATION OF THE LOCATION 32. COMPANY SUMMARY 42.1 COMPANY LEGAL ENTITY 42.2. COMPANY OWNERSHIP 42.3. START-UP IDENTITY 52.4. OVERVIEW OF PRODUCTS AND COSTS 72.5. JUSTIFICATION OF THE TAIWANESE-STYLE KARAOKE 83. INDUSTRY ANALYSIS 93.1 THE INDUSTRY OF KARAOKE AND BARS IN FRANCE 93.2. PESTEL ANALYSIS FOR “EN-CHANTÉ” KARAOKE BAR 104. MARKET ANALYSIS 144.1. DEMOGRAPHIC SITUATION IN NANTES 144.1.1. Population by age bracket 144.1.2. Demographic situation according to gender, age, and socio-professional group 154.1.3. Financial situation for inhabitants of Nantes Metropole 164.2. MARKET ANALYSIS SEGMENTATION 174.3. TARGET MARKET STRATEGY 184.4. COMPETITORS 194.5. SWOT ANALYSIS 215. STRATEGY 225.1. SALES STRATEGY 225.2. SALES FORECAST 236. MARKETING PLAN 276.1. PRODUCTS AND SERVICES POLICY 276.1.1. Rental activity pricing 276.1.2. Food and beverages pricing 296.2. COMMUNICATION POLICY 316.2.1. Social media 326.2.2. Website 346.2.3. Flyers 356.2.4. Radio and newspapers 356.3. PARTNERSHIPS 356.3.1. Student partnerships 366.3.2. Professional partnerships 376.3.3. Public partnerships 386.4. LOYALTY PROGRAM 387. MANAGEMENT 398. FINANCIAL ANALYSIS OF EN-CHANTÉ 408.1. INCOME STATEMENTS 408.2. BALANCE SHEETS OF THE FIRST THREE YEARS 428.3. STATEMENTS OF CASH FLOWS FOR THE FIRST THREE YEARS 45APPENDIX 46 | zh_TW |
| dc.format.extent | 2334896 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933057 | en_US |
| dc.subject (關鍵詞) | 法國 | zh_TW |
| dc.subject (關鍵詞) | 南特 | zh_TW |
| dc.subject (關鍵詞) | 卡拉OK | zh_TW |
| dc.subject (關鍵詞) | France | en_US |
| dc.subject (關鍵詞) | Nantes | en_US |
| dc.subject (關鍵詞) | Karaoke | en_US |
| dc.title (題名) | 在法國南特開設台式卡拉OK店的商業企畫書 | zh_TW |
| dc.title (題名) | Business plan – open an asian style karaoke in nantes “en-chanté” brand | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.007.2018.F08 | - |
