| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 孔藹良 | zh_TW |
| dc.contributor.author (Authors) | 孔藹良 | en_US |
| dc.creator (作者) | 孔藹良 | zh_TW |
| dc.creator (作者) | 孔藹良 | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 3-Jul-2018 17:28:55 (UTC+8) | - |
| dc.date.available | 3-Jul-2018 17:28:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Jul-2018 17:28:55 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106933057 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=136063 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933057 | zh_TW |
| dc.description.abstract (摘要) | | zh_TW |
| dc.description.abstract (摘要) | “En-chanté” will be the most revolutionary bar in Nantes (France): it will allow targeted customers, people aged from 18 to 35 years old, to live the astonishing experience of a Taiwanese style Karaoke in Nantes. Indeed, Karaokes with private rooms to sing do not exist yet in this city whereas the desire for Karaokes is currently gaining momentum in France. For instance, Karaoke TV shows are more watched than President Emmanuel Macron’s speech, with more than 4 millions of viewers each day.\n“En-chanté” will be there to address the lack of solution to this trend, through bringing the Taiwanese style Karaoke.\n\nThe Karaoke bar will be named “En-chanté” as it means “happy and delightful” as well as “nice to meet you” in French. In addition, “chanté” means sung in French, thus, the entire name clearly expresses the particular bar’s DNA, which is centred on Karaoke.\nIn other words, both happiness and songs are reunited in the name of this uncommon bar in Nantes.\n\n“En-chanté” will be located in the city centre of Nantes where numerous local and international students and young executives are living and going out. It will provide to them six private rooms with state-of-the-art devices to sing as well as a buffet, so that they can enjoy and live a true social experience inside the Karaoke.\n\nAs Nantes gathers more than 56,500 students and is the most attractive city to work in France according to the Cabinet Arthur Loyd (October 2017), “En-chanté” could be profitable within one year, according to our forecasts, thanks to wide opening hours during the weekends (from 2pm until 2 am) and with privileged relationships with student associations and companies.\n\nI will be associated with a friend who has a engineering background so that we will complete each other in the daily tasks. One bartender will also be employed to help us. | en_US |
| dc.description.tableofcontents | 1. EXECUTIVE SUMMARY 1\n1.1. OBJECTIVES 2\n1.2. MISSIONS 2\n1.3. KEYS TO SUCCESS 3\n1.4. JUSTIFICATION OF THE LOCATION 3\n2. COMPANY SUMMARY 4\n2.1 COMPANY LEGAL ENTITY 4\n2.2. COMPANY OWNERSHIP 4\n2.3. START-UP IDENTITY 5\n2.4. OVERVIEW OF PRODUCTS AND COSTS 7\n2.5. JUSTIFICATION OF THE TAIWANESE-STYLE KARAOKE 8\n3. INDUSTRY ANALYSIS 9\n3.1 THE INDUSTRY OF KARAOKE AND BARS IN FRANCE 9\n3.2. PESTEL ANALYSIS FOR “EN-CHANTÉ” KARAOKE BAR 10\n4. MARKET ANALYSIS 14\n4.1. DEMOGRAPHIC SITUATION IN NANTES 14\n4.1.1. Population by age bracket 14\n4.1.2. Demographic situation according to gender, age, and socio-professional group 15\n4.1.3. Financial situation for inhabitants of Nantes Metropole 16\n4.2. MARKET ANALYSIS SEGMENTATION 17\n4.3. TARGET MARKET STRATEGY 18\n4.4. COMPETITORS 19\n4.5. SWOT ANALYSIS 21\n5. STRATEGY 22\n5.1. SALES STRATEGY 22\n5.2. SALES FORECAST 23\n6. MARKETING PLAN 27\n6.1. PRODUCTS AND SERVICES POLICY 27\n6.1.1. Rental activity pricing 27\n6.1.2. Food and beverages pricing 29\n6.2. COMMUNICATION POLICY 31\n6.2.1. Social media 32\n6.2.2. Website 34\n6.2.3. Flyers 35\n6.2.4. Radio and newspapers 35\n6.3. PARTNERSHIPS 35\n6.3.1. Student partnerships 36\n6.3.2. Professional partnerships 37\n6.3.3. Public partnerships 38\n6.4. LOYALTY PROGRAM 38\n7. MANAGEMENT 39\n8. FINANCIAL ANALYSIS OF EN-CHANTÉ 40\n8.1. INCOME STATEMENTS 40\n8.2. BALANCE SHEETS OF THE FIRST THREE YEARS 42\n8.3. STATEMENTS OF CASH FLOWS FOR THE FIRST THREE YEARS 45\nAPPENDIX 46 | zh_TW |
| dc.format.extent | 2334896 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933057 | en_US |
| dc.subject (關鍵詞) | 法國 | zh_TW |
| dc.subject (關鍵詞) | 南特 | zh_TW |
| dc.subject (關鍵詞) | 卡拉OK | zh_TW |
| dc.subject (關鍵詞) | France | en_US |
| dc.subject (關鍵詞) | Nantes | en_US |
| dc.subject (關鍵詞) | Karaoke | en_US |
| dc.title (題名) | 在法國南特開設台式卡拉OK店的商業企畫書 | zh_TW |
| dc.title (題名) | Business plan – open an asian style karaoke in nantes “en-chanté” brand | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.007.2018.F08 | - |
