| dc.contributor.advisor | 林知伸 | zh_TW |
| dc.contributor.advisor | Lin, Jason | en_US |
| dc.contributor.author (Authors) | 孟寬廷 | zh_TW |
| dc.contributor.author (Authors) | Montazel, Quentin | en_US |
| dc.creator (作者) | 孟寬廷 | zh_TW |
| dc.creator (作者) | Montazel, Quentin | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 3-Jul-2018 17:29:35 (UTC+8) | - |
| dc.date.available | 3-Jul-2018 17:29:35 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Jul-2018 17:29:35 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106933062 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118262 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933062 | zh_TW |
| dc.description.abstract (摘要) | Some of the most skilled seafaring sailors were ancient Polynesians and some of them came from Taiwan. When it was discovered by the Portuguese in the 17th century, Taiwan was given the name of Ilha Formosa which highlighted how beautiful its coastlines were and how rich and abundant its ocean resources were. During the 20th century, through political turmoil and warfare, Taiwan’s maritime accolades rested on its yacht building sector that reaches the top five ranking places around the world in the 1980’s. However, Taiwan’s martial law and the lack of reforms prohibited leisure marine activities, losing the potential of an industry able to create valuable socioeconomic impact. Fortunately, since 2010, restrictions are gradually removed which gives, thanks to a growing public demand, opportunities in leisure marine activities. The idea of this research is to take advantage of a this “blue ocean” activity here in Taiwan through different touristic tours models that can be done around Taiwan, Okinawa Island and Hong Kong. This thesis matches also one of my passion which is sailing. In June 2017, I had the opportunity with three friends to sail across the Atlantic Ocean for 50 days and this experience gave me some insights about cruising for a long time and the will to share this passion with others. With Formosa Luxury Tours, I see a way to share this passion in a luxury context in a country that is opening itself to leisure boating activities. | en_US |
| dc.description.tableofcontents | 1. EXECUTIVE SUMMARY 12. MARKET FEASIBILITY 32.1. Economics Facts 32.2. Target Consumer Basis Analysis 52.3. Competitive Analysis 73. INDUSTRIAL ANALYSIS 133.1. Laws and Regulations 133.2. Current State and Macro Environment Today 154. S.W.O.T ANALYSIS 165. COMPANY SUMMARY 185.1. Ownership 185.2. General Company Description 185.3. Products and Services 205.3.1. Around Taiwan Tours 215.3.2. Okinawa Islands Tours 255.3.3. Hong Kong Tours 275.3.4. « A La Carte » Tours 315.4. CANVAS 326. MARKETING PLAN – A 5P ANALYSIS 336.1. Product 336.2. Price 346.3. Place 346.4. Promotion 356.5. People 377. OPERATIONAL PLAN 387.1. Phase 1: The Launching Phase (1-3 years) 387.2. Phase 2: The Development Phase (3-8 years) 397.3. Phase 3: Towards Maturity Phase (8 years and beyond) 418. MANAGEMENT AND ORGANIZATION 439. FINANCIAL PLAN 47References 67Appendix 69 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933062 | en_US |
| dc.subject (關鍵詞) | 福爾摩沙 | zh_TW |
| dc.subject (關鍵詞) | 帆船 | zh_TW |
| dc.subject (關鍵詞) | 環台 | zh_TW |
| dc.subject (關鍵詞) | Formosa | en_US |
| dc.subject (關鍵詞) | Sailing boat | en_US |
| dc.subject (關鍵詞) | Around Taiwan | en_US |
| dc.title (題名) | 福爾摩沙號之環台豪華帆船旅遊 | zh_TW |
| dc.title (題名) | Luxury Sailing Boat Tour Around Taiwan On Formosa | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | - “Travel & Tourism Economic Impact 2017 Taiwan”, World Travel and Tourism council: https://www.wttc.org/-/media/files/reports/economic-impact-research/countries-2017/taiwan2017.pdf- “Taiwan has 13th most millionaires of any country”, Focus Taiwan New Channel, 2017/11/15: http://focustaiwan.tw/news/afav/201711150013.aspx- Taiwan - Pleasure Boat, Export.gov, 6/7/2017: https://www.export.gov/article?id=Taiwan-Pleasure-Boats- “Number of millionaires in China from 2012 to 2016”, Statista: https://www.statista.com/statistics/702759/china-number-of-millionaires/- Taipei Sailing Club website: http://sailingclub.com.tw/Charge_Way.htm- Neo Yachting website: http://neoyachting.com/yachts-charter-worldwide/5- “Journey to a Boating Nation: Business Plan for a Leisure Marina”, Previous IMBA Thesis by邱佳昇Steven Chiu- “Boating Sets Sail in Taiwan”, Taiwan Business Topics, July 13, 2015: https://topics.amcham.com.tw/2015/07/boating-sets-sail-in-taiwan/- “Navigating Rough Waters: Taiwan’s Yacht Industry”, Taiwan Business, Topics, August22, 2016: https://topics.amcham.com.tw/2016/08/navigating-rough-waters-taiwans-yacht-industry/- https://www.windfinder.com/#7/23.6244/120.0586/2018-04-25T12:00Z- Marine Department, The Government of the Hong Kong Special Administrative Region: https://www.mardep.gov.hk/en/pub_services/ocean/notes_ymaster.html- Marina Transport Network Portal, Taiwan Marina website: https://web02.mtnet.gov.tw/MTNet/English/Default_Eng.aspx- Ministry of Foreign Affairsof Japan, July 1st 2017: http://www.mofa.go.jp/j_info/visit/visa/short/novisa.html- Marina Transport Network Portal, Taiwan Marina website: https://www.mardep.gov.hk/en/forms/home.html#localvess- Marina Transport Network Portal, Taiwan Marina website: https://www.mardep.gov.hk/en/msnotice/stcw_hke.html- Swann 115S offer, Boatsales.com: https://www.boatsales.com.au/boats/nautor-swan/swan-115s/- “Looking for Boat Insurance Rates?”, Trusted Choices.com: https://www.trustedchoice.com/boat-insurance/coverage-cost/- “Quand partir à Taiwan ?”, Où-et-quand-partir.net : https://www.ou-et-quand.net/partir/quand/asie-orientale/taiwan/- Tradingeconomics.com: https://tradingeconomics.com/country-list/wages?continent=asia- Ritz Carlton’s website: http://www.ritzcarlton.com/en/hotels/japan/okinawa- Four Seasons’ website: https://www.fourseasons.com/hongkong/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.005.2018.F08 | - |
