| dc.contributor.advisor | 何富年 | zh_TW |
| dc.contributor.advisor | Ho, Foo-Nin | en_US |
| dc.contributor.author (Authors) | 傅聖潔 | zh_TW |
| dc.contributor.author (Authors) | Fu, Shen Jye | en_US |
| dc.creator (作者) | 傅聖潔 | zh_TW |
| dc.creator (作者) | Fu, Shen Jye | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 4-Jul-2018 14:46:09 (UTC+8) | - |
| dc.date.available | 4-Jul-2018 14:46:09 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Jul-2018 14:46:09 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0102933030 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118360 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933030 | zh_TW |
| dc.description.abstract (摘要) | IMPCT, the world’s first and only impact trade coffee company. Our Coffee for the Future is the world’s first truly ethical specialty coffee. We directly source the world’s best specialty coffee from developing countries and transparently invest 100% of our profits back into local women to build and own education businesses that transform their communities.Our company vision is simple, to help build a world in which the products we consume on a daily basis help build a brighter future for the often poor countries and communities they come from. We imagine Coffee for the Future cafes stretching across Asia, building hundreds of schools per year for the countries and communities who need it most.Impact trade is a brand new development model in that it invests (rather than donates) money into the intervention (preschool education) research-proven to create the highest social returns. We lend startup capital to women in poor communities to build and own one of our Playcare preschool franchises. Our Playcare owners slowly pay us back over time, freeing up that capital to invest in future projects. | en_US |
| dc.description.tableofcontents | 1. IMPCT Introduction 12. IMPCT Overview 22.1. Company Background 22.2. Hult Prize 22.2.1. Social Enterprise 62.3. Mission 92.4. Vision 92.5. Organizational Chart 102.6. Company Timeline 133. Brand, Products and Services 153.1. Brand 153.1.1. 2015 Hult Prize Student Business Competition Winner Team 173.1.2. Company with Purpose 183.1.3. International Diversity 203.2. Product and Services 213.2.1. What is specialty coffee 213.2.2. Why ethical specialty coffee? 224. Marketing Plan 274.1. IMPCT 4Ps 274.1.1. Product 274.1.2. Price 284.1.3. Place 294.1.4. Promotion 304.2. Market Analysis 344.2.1. Coffee Market Worldwide and Taiwan 354.2.2. Product for Purpose 364.2.3. Big Era in Coffee Industry 384.3. Market advantages 394.4. Marketing Tools: Media, Influencer, and Social Sharing 394.5. Customers Service 415. Expending IMPCT Coffee for the Future 445.1. Coffee for the future 445.1.1. The Problem 445.1.2. A New Approach 455.1.3. Description 465.1.4. Model advantages 495.2. IMPCT coffee for the future Business Model: Revenue and Profit 495.3. Coffee Shop Expansion Requirement 515.4. Observation and conclusion 52Reference 53Appendix 1 55 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0102933030 | en_US |
| dc.subject (關鍵詞) | 社會企業 | zh_TW |
| dc.subject (關鍵詞) | 精品咖啡 | zh_TW |
| dc.subject (關鍵詞) | 新創企業 | zh_TW |
| dc.subject (關鍵詞) | Impact trade | en_US |
| dc.subject (關鍵詞) | Impact | en_US |
| dc.subject (關鍵詞) | Social enterprise | en_US |
| dc.subject (關鍵詞) | Specialty coffee | en_US |
| dc.subject (關鍵詞) | Startup | en_US |
| dc.title (題名) | 一杯咖啡一間學校 | zh_TW |
| dc.title (題名) | Coffee for the future | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. https://www.youtube.com/watch?v=B6d_Jgvis8Q2. https://www.americaninno.com/boston/and-the-winner-of-the-2015-hult-prize-is-1/3. http://www.grameen-info.org/grameen-founder-muhammad-yunus/4. https://www.npr.org/sections/goatsandsoda/2015/09/30/444752368/they-had-a-million-dollar-idea-about-better-day-care-in-urban-slums5. https://news.tvbs.com.tw/local/7001646. https://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-shifting-business-purpose.html#report7. https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-millenial-survey-2016-exec-summary.pdf8. http://www.chinapost.com.tw/taiwan/national/national-news/2017/06/16/498767/building-schools.htm9. http://spanish.cna.com.tw/ReadNews/Spn_Read.aspx?ID=201706190005&Type=&Date=10. http://www.chinatimes.com/realtimenews/20170725003526-26041011. http://www.latribuna.hn/2017/09/05/cafe-sabor-latino-cautiva-china-taiwan/12. http://news.ebc.net.tw/news.php?nid=7728213. http://noticias.nat.gov.tw/news.php?unit=105&post=12063514. http://www.centralamericaproduct.org/ch/news_content.php?sn=2014715. http://www.rivertaipei.com/coffeeforthefuture16. http://focustaiwan.tw/news/aeco/201610100011.aspx17. http://www.mintel.com/press-centre/food-and-drink/coffee-brews-up-success-in-asia18 . https://www.npr.org/sections/goatsandsoda/2015/09/30/444752368/they-had-a-million-dollar-idea-about-better-day-care-in-urban-slums19. http://english.cw.com.tw/article/article.action?id=26020. https://topics.amcham.com.tw/2015/01/taipei-coffee-culture-rich-robust-and-satisfying/21. https://www.export.gov/article?id=Taiwan-Coffee | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.012.2018.F08 | - |
