| dc.contributor.advisor | 蔡政憲 | zh_TW |
| dc.contributor.advisor | Tsai, Jason | en_US |
| dc.contributor.author (Authors) | 梅莉沙 | zh_TW |
| dc.contributor.author (Authors) | Alvarado, Melissa | en_US |
| dc.creator (作者) | 梅莉沙 | zh_TW |
| dc.creator (作者) | Alvarado, Melissa | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 4-Jul-2018 14:46:12 (UTC+8) | - |
| dc.date.available | 4-Jul-2018 14:46:12 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Jul-2018 14:46:12 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0105933046 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118361 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 105933046 | zh_TW |
| dc.description.abstract (摘要) | This thesis is based on a business plan for the setup of a digital academy in El Salvador open to further expansion in Latin America.The education environment in Latin America is subject to proper curriculum updates performed by the government and private schools, which has so far proven to lag with the fast pace of the industry. These institutes educate young people with basic concepts based on a traditional perspective which are proven to be effective but not enough to equip students with trending skills the industry is requiring, therefore leaving a huge group of unemployed young talents that require to further invest time and money to equip themselves with such skills. This academy intends to decrease the potential percentage of unemployable young talents in the future by anticipating required digital, technological, and soft skills to equip young talents with. It is intended for this academy to be a pioneer in El Salvador and offer children, teenagers and young adults a proper exposure to technological, digital and business courses along with hands-on project opportunities with our partners.To properly design this business plan, the authors relied on deep industry and market studies which set the base for a detailed execution plan. Based on these studies and plan, a financial analysis was applied proving and demonstrating the feasibility and profitability of this business plan. | en_US |
| dc.description.tableofcontents | 1. COMPANY SUMMARY 11.1. MISSION 11.2. VISION AND MOTIVATION 11.2.1. Vision 11.2.2. Motivation 11.3. LEGAL STRUCTURE 21.4. VALUE PROPOSITION 21.4.1. Service Roadmap 22. MARKET ANALYSIS 52.1. METHODOLOGY 52.2. INDUSTRY OVERVIEW 52.2.1. Global Education Industry 52.2.2. Latin American Industry 72.2.3. El Salvador Industry 92.3. SCREENING 122.3.1. Age Group 122.3.2. Household Affordability 142.4. CONSUMER ANALYSIS 152.4.1. Survey Design 152.4.2. Survey Results 162.4.3. Consumer Behavior 233. MARKETING AND IMPLEMENTATION STRATEGY 253.1. SERVICE MARKETING 7 PS 253.1.1. Product 253.1.2. Place 293.1.3. Promotion 313.1.4. Pricing 343.1.5. People 353.1.6. Process 383.1.7. Physical Evidence 393.2. SWOT ANALYSIS 403.2.1. Strengths 403.2.2. Weaknesses 403.2.3. Opportunities 413.2.4. Threats 413.3. KEY PARTNERS 424. LONG TERM PLAN 445. FINANCIAL PLAN 455.1. INITIAL INVESTMENT 455.2. REVENUE FORECAST 465.3. PROJECTED PROFIT AND LOSS 475.4. SENSITIVITY ANALYSIS 515.5. CASH FLOW PROJECTION 535.6. BREAK-EVEN AND PROFITABILITY ANALYSIS 54REFERENCES 56APPENDIX 58 | zh_TW |
| dc.format.extent | 5118724 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0105933046 | en_US |
| dc.subject (關鍵詞) | 年輕世代 | zh_TW |
| dc.subject (關鍵詞) | 數位 | zh_TW |
| dc.subject (關鍵詞) | Young generation | en_US |
| dc.subject (關鍵詞) | Digital | en_US |
| dc.title (題名) | 培養年輕世代的數位運用能力 | zh_TW |
| dc.title (題名) | Digital literacy for the young generation | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. Shi, Jing. “Market size of school education doubles in five years”. Chinadaily, 09 Jan. 2018, www. chinadaily.com.cn/a/201801/09/WS5a54211ca31008cf16da5ec9.html2. Strauss, Valerie. “Global education market reaches $4.4 trillion – and is growing”. WashingtonPost, 09 Jan. 2013, www.washingtonpost.com/news/answer-sheet/wp/2013/02/09/global-education-market-reaches-4-4-trillion-and-is-growing/?noredirect=on&utm_term=.9afd9ecbffd63. US Department of Education. Science, Technology, Engineering and Math: Education for Global Leadership. www2.ed.gov4. Rodríguez, Federico. “La Hora del Código: Aprender lenguaje de programación a través de un videojuego”. Microsoft News Center Latinoamerica, 05 Oct. 2016, news.microsoft.com/es-xl/features/la-hora-del-codigo-aprender-lenguaje-de-programacion-a-traves-de-un-videojuego/5. Vazquez, Walter Dario. “La educación del futuro, hoy: como los niños aprenden programación”. Infobae, 17 Mar. 2017, www.infobae.com/tendencias/2017/03/17/la-educacion-del-futuro-hoy-como-los-ninos-aprenden-programacion/6. Worldometers. LatinAmerican and the Caribbean Population. www.worldometers.info/world-population/latin-america-and-the-caribbean-population/7. AmbientInsight. “The 2013-2018 Latin America self-paced e-learning Market”. www.ambientinsight.com/Resources/Documents/AmbientInsight-2011-2016-LatinAmerica-SelfPaced-eLearning-Market-Abstract.pdf8. Telléz, Omar. “Why EdTech is taking off in Latin America”. Techcrunch, 12 Jul. 2015, techcrunch.com/2015/07/11/why-ed-tech-is-taking-off-in-latin-america/9. Unesco. “Revisión Nacional de Educación para Todos”. July, 2014. http://unesdoc.unesco.org/images/0023/002300/230031S.pdf10. American School of El Salvador. “Curriculum”.www.amschool.edu.sv/apps/pages/index.jsp?uREC_ID=621271&type=d&pREC_ID=1095283British School El Salvador. “About Us”. www.abc.edu.svGerman School El Salvador.“Que ofrece la Escuela Alemana”. www.ds.edu.sv/queofecelaescuela.phpActon Academy. “Acton Academy and Monterssori El Salvador”. www.actonacademyelsalvador.comBusinesskids. “Qué es business kids?”. businesskids.com.mx/EducacionInfantil/Sedes_Internaciones/MexicoInternational School of San Salvador. “About”. http://ciss.edu.sv/about/11. El Salvador Economics Bureau. “Censos y Estadisticas” .April,2008. www.censos.gob.sv/cpv/descargas/CPV_Resultados.pdf12. WorldBank. “GNI per capita”. data.worldbank.org/country/el-salvador13. Dirección General de Estadisticas y Censos. “Indice de precio al consumidor”. www.digestyc.gob.sv/index.php/servicios/en-linea/canasta-basica-alimentaria.html14. PNUD. “Medición Multidimensional de la Pobreza El Salvador” . www.secretariatecnica.gob.sv/wp-content/uploads/2015/10/Medición-Multidimensional-de-la-Pobreza-El-Salvador.pdf | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.011.2018.F08 | - |
