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題名 文化全球化與在地審美觀：匈牙利與台灣的比較研究
“How Cultural Globalization Shapes Our Beauty Ideals – A Comparative Study on Hungary and Taiwan”作者 雲潔穎
Kardos, Dora貢獻者 康庭瑜
Kang, Ting-Yu
雲潔穎
Kardos, Dora關鍵詞 文化全球化
匈牙利
台灣
審美觀
比較研究
Cultural globalization
Beauty ideals
Instagram
Hungary
Taiwan
Female beauty日期 2018 上傳時間 4-Jul-2018 14:46:57 (UTC+8) 摘要 Beauty is important not just for women, but to our whole society – and is a concept that is dependent on culture. As we live in the digital era and a highly interconnected world, cultural globalization shapes many aspect of our lives, including our perceptions of beauty and beauty ideals as well, that are constantly changing and can be expected to be converging. The aim of this research paper was to explore these global and regional influences and find out how they shape the beauty ideals of women in Hungary and Taiwan: exploring the content young women from the two countries consume on Instagram, searching for a deeper understanding of the modes of beauty ideals that are embodied by these images. It was found that Hungarian women differentiate between the modes of beauty represented by continental European and Anglo-American influencers. Continental European influencers are praised for their natural beauty, while the Anglo-American ideals are often criticized for being superficial. These perceptions can be explained by theories of Occidentalism. Meanwhile Taiwanese young women were found to look for Japanese and Korean influencers for sources of cultural inscription and often had a liking for Caucasian-Asian, mixed-race influencers. A surprising finding was the lack of significant presence of US influencers, which can be explained by the rise of self-made micro-celebrities on social media, as well as the Hollywood film studios’ new practices of recruiting movie stars from different regions of the world to cater for diverse markets. 參考文獻 Andsager, J. (2014). Research Directions in Social Media and Body Image. Sex Roles, 71(11-12), 407-413. doi:10.1007/s11199-014-0430-4\r\nArcury T, Scollay S, Johnson T (1987) Sex difference in environ-mental concern and knowledge. The case of acid rain. 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A Chinese beauty story: How college women in china negotiate beauty, body image, and mass media. Chinese Journal of Communication, 5(4), 437-454. doi:http://dx.doi.org.autorpa.lib.nccu.edu.tw/10.1080/17544750.2012.723387\r\nZhang, M. (2013). Beauty pageants in neoliberal china: A feminist media study of feminine beauty and Chinese culture (Order No. 3586656). Retrieved from https://search-proquest-com.autorpa.lib.nccu.edu.tw/docview/1520247484?accountid=10067 描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
1054610161資料來源 http://thesis.lib.nccu.edu.tw/record/#G1054610161 資料類型 thesis dc.contributor.advisor 康庭瑜 zh_TW dc.contributor.advisor Kang, Ting-Yu en_US dc.contributor.author (Authors) 雲潔穎 zh_TW dc.contributor.author (Authors) Kardos, Dora en_US dc.creator (作者) 雲潔穎 zh_TW dc.creator (作者) Kardos, Dora en_US dc.date (日期) 2018 en_US dc.date.accessioned 4-Jul-2018 14:46:57 (UTC+8) - dc.date.available 4-Jul-2018 14:46:57 (UTC+8) - dc.date.issued (上傳時間) 4-Jul-2018 14:46:57 (UTC+8) - dc.identifier (Other Identifiers) G1054610161 en_US dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=136169 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際傳播英語碩士學位學程(IMICS) zh_TW dc.description (描述) 1054610161 zh_TW dc.description.abstract (摘要) Beauty is important not just for women, but to our whole society – and is a concept that is dependent on culture. As we live in the digital era and a highly interconnected world, cultural globalization shapes many aspect of our lives, including our perceptions of beauty and beauty ideals as well, that are constantly changing and can be expected to be converging. The aim of this research paper was to explore these global and regional influences and find out how they shape the beauty ideals of women in Hungary and Taiwan: exploring the content young women from the two countries consume on Instagram, searching for a deeper understanding of the modes of beauty ideals that are embodied by these images. It was found that Hungarian women differentiate between the modes of beauty represented by continental European and Anglo-American influencers. Continental European influencers are praised for their natural beauty, while the Anglo-American ideals are often criticized for being superficial. These perceptions can be explained by theories of Occidentalism. Meanwhile Taiwanese young women were found to look for Japanese and Korean influencers for sources of cultural inscription and often had a liking for Caucasian-Asian, mixed-race influencers. A surprising finding was the lack of significant presence of US influencers, which can be explained by the rise of self-made micro-celebrities on social media, as well as the Hollywood film studios’ new practices of recruiting movie stars from different regions of the world to cater for diverse markets. en_US dc.description.tableofcontents 1. Introduction……………………………………………………………………………1\r\n1.1. Research Purpose……………………………………………………………1\r\n1.1.1. Aims and importance………………………………………………1\r\n1.1.2. Ideal Beauty and Cultural Globalization………………………………………3\r\n1.1.3. Taiwan and Hungary…………………………………………………5\r\n1.2. Research Background……………………………………………………6\r\n1.3. Research Questions………………………………………………………9\r\n2. Literature Review………………………………………………………………10\r\n2.1. The importance of beauty – social capital and the beauty premium………………10\r\n2.1.1. The beauty premium………………………………………………10\r\n2.1.2. Beauty ideals……………………………………………………………12\r\n2.1.2.1. Western beauty ideal……………………………………13\r\n2.1.2.1.1. Skin tone and face……………………………………14\r\n2.1.2.1.2. Physique and body type…………………………15\r\n2.1.2.2. The East Asian beauty ideal…………………17\r\n2.1.2.2.1. Skin tone and face……………………………………17\r\n2.1.2.2.2. Physique and body type…………………………18\r\n2.2. Cultural globalization and the convergence of beauty ideals………………………19\r\n2.2.1. Cultural imperialism or Westernization and its critique………………………19\r\n2.2.2. Cultural globalization, glocalization and cultural proximity…………………21\r\n2.2.3. The convergence of beauty ideals………………………24\r\n2.3. Culture, beauty and social media……………………………25\r\n2.3.1. The propagation of social media…………………………25\r\n2.3.2. The power of social media, comparing ourselves…25\r\n3. Methodology………………………………………………………………………29\r\n3.1. Introduction………………………………………………………………29\r\n3.2. Characteristics of qualitative research…………29\r\n3.3. Research design…………………………………………………………30\r\n3.3.1. Sampling………………………………………………………………………30\r\n3.3.1.1. Possible biases………………………………………………30\r\n3.3.2. Participants……………………………………………………………31\r\n3.3.3. Research methods and data collection…………………32\r\n3.3.3.1. Main method: semi-structured interviews……32\r\n3.3.3.2. Secondary method: the background of the screenshots……33\r\n3.3.4. Limitations……………………………………………………………………34\r\n3.4. Data analysis……………………………………………………………………34\r\n4. The Hungarian case……………………………………………………………36\r\n4.1. The superficial: influencers from Anglo-American countries……………………37\r\n4.2. The natural: influencers from continental Europe…45\r\n4.3. Occidentalism…………………………………………………………………53\r\n4.4. Conclusion…………………………………………………………………………60\r\n5. The Taiwanese case…………………………………………………………62\r\n5.1. Source of cultural inscription: the role of Japan and Korea…………………………62\r\n5.2. The significant presence of mixed-race women in the sample………………………66\r\n5.3. Conclusion…………………………………………………………………………69\r\n6. The lack of the significant presence of the US…………70\r\n6.1. The national background of the Instagram screenshots………………70\r\n6.2. A different media era………………………………………………………………73\r\n6.3. Hollywood’s recruitment from new regions to cater for a diverse market…………79\r\n6.4. Conclusion………………82\r\n7. Conclusion……………………84\r\nReferences……………………………………89\r\nAppendix A – Informed Consent Form…………………………………………………99\r\nAppendix B – Interview Question…………………………………………………………100 zh_TW dc.format.extent 2904771 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1054610161 en_US dc.subject (關鍵詞) 文化全球化 zh_TW dc.subject (關鍵詞) 匈牙利 zh_TW dc.subject (關鍵詞) 台灣 zh_TW dc.subject (關鍵詞) 審美觀 zh_TW dc.subject (關鍵詞) 比較研究 zh_TW dc.subject (關鍵詞) Cultural globalization en_US dc.subject (關鍵詞) Beauty ideals en_US dc.subject (關鍵詞) Instagram en_US dc.subject (關鍵詞) Hungary en_US dc.subject (關鍵詞) Taiwan en_US dc.subject (關鍵詞) Female beauty en_US dc.title (題名) 文化全球化與在地審美觀：匈牙利與台灣的比較研究 zh_TW dc.title (題名) “How Cultural Globalization Shapes Our Beauty Ideals – A Comparative Study on Hungary and Taiwan” en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Andsager, J. (2014). Research Directions in Social Media and Body Image. 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