| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 陳瑞慧 | zh_TW |
| dc.contributor.author (Authors) | Chen, Alina | en_US |
| dc.creator (作者) | 陳瑞慧 | zh_TW |
| dc.creator (作者) | Chen, Alina | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 5-Jul-2018 16:50:23 (UTC+8) | - |
| dc.date.available | 5-Jul-2018 16:50:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Jul-2018 16:50:23 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0105933012 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118400 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 105933012 | zh_TW |
| dc.description.abstract (摘要) | AbstractBusiness Plan For A Total Solution Cat Hotel-Cat VillageByAlina ChenThe stray cat issue in Taiwan is serious. Despite the effort of the government, there are still a lot of problems that need to be solved.喵暇村Cat Village is a company that thrives to offer a total solution to cat lovers in Taiwan. From stray cats’ issues in Taiwan to home cats’ problems. Everything you need to know or purchase related to cats can be found in喵暇村Cat Village.喵暇村Cat Village is a business that is expected to thrive due to the birth rate, marriage rate, aging-human growth rate, pet-owning growth rate and number of veterinarians in Taiwan. However, other cat hotels or similar business is competing as well. Thus, how to stand out in this growing but competing business is crucial. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 11.1. About our company- Cat Village 11.2. Our strategies 12. About Our Company 32.1. Management Team 32.2. Company Vision 42.3. Products, Services, Pricing and Cost 93. Business Description 233.1. Industry Analysis 233.2. Taiwan Environment Statistics 313.3. Stray Animals Issue 423.4. Regulatory 503.5. Airbnb for Pets 544. Competitive Analysis 604.1. Key Elements Analysis 604.2. Key Competitors Analysis 645. Strategies 685.1. Target Customers 685.2. Marketing 766. Management and Operation 806.1. Duties of each department 807. Financial Plan 857.1. Scenario 857.2. Income Statement 897.3. Balance Sheet 927.4. Cash Flow Statement 93Reference 94 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0105933012 | en_US |
| dc.subject (關鍵詞) | 貓旅館 | zh_TW |
| dc.subject (關鍵詞) | 貓寄宿 | zh_TW |
| dc.subject (關鍵詞) | 流浪貓 | zh_TW |
| dc.subject (關鍵詞) | 全方位服務 | zh_TW |
| dc.subject (關鍵詞) | 台灣 | zh_TW |
| dc.subject (關鍵詞) | Cat hotel | en_US |
| dc.subject (關鍵詞) | Cat boarding | en_US |
| dc.subject (關鍵詞) | Stray cat | en_US |
| dc.subject (關鍵詞) | Total solution | en_US |
| dc.subject (關鍵詞) | Taiwan | en_US |
| dc.title (題名) | 貓旅館-喵暇村商業計劃書 | zh_TW |
| dc.title (題名) | Business plan for a total solution cat hotel-cat village | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Animals shelters in Taiwan: http://animal-adoption.coa.gov.tw/index.php/animal?s_area=11&s_kind=ALL&s_bodytype=ALL&s_age=ALL&s_color=ALL&s_sex=ALL New Taipei City population statistics: https://www.ca.ntpc.gov.tw/home.jsp?id=221&parentpath=0,2,43,219 Taipei City population statistics: https://ca.gov.taipei/News.aspx?n=F98484FF6E3A5230&sms=D19E9582624D83CB Births and marriages rate: https://www.ris.gov.tw/en/web/ris3-english/home Statistics of animal shelters: https://eng.coa.gov.tw/ws.php?id=9166 Enhancement of animal protection plan for 2015 to 2018: https://www.coa.gov.tw/ws.php?id=19194 Animal protection law: https://eng.coa.gov.tw/ws.php?id=2444993 Pets statistics: https://www.statista.com/ Cost of babies, cats and dogs: https://www.safewise.com/ The American Pet Products Association: http://www.americanpetproducts.org/ American Veterinary Medical Association: https://www.avma.org/Pages/home.aspx Number of Veterinary Hospitals in Taiwan: https://right-pet.cc/hospital.php Cat n Life: http://www.catnlife.com/ MiauWoo喵喵屋貓咪旅館: https://zh-tw.facebook.com/miauwoo/ Reports of pet hotels:(1) https://www.telegraph.co.uk/travel/hotels/articles/inside-the-worlds-first-five-star-luxury-hotel-for-cats/(2) http://www.millennialmarketing.com/(3) https://www.essexlive.news/news/see-inside-most-luxurious-cat-1257093 Target Customers:(1) https://www.pollster.com.tw/Aboutlook/lookview_item.aspx?ms_sn=2637(2) http://www.hotpets.com.tw/2015%E5%8F%B0%E7%81%A3%E5%AF%B5%E7%89%A9%E5%B8%82%E5%A0%B4%E8%AA%BF%E6%9F%A5%E5%A0%B1%E5%91%8A%E8%AB%96%E5%A3%87/ National Taxation Bureau of Taipei, Ministry of Finance:https://www.ntbt.gov.tw/etwmain?site=en Tourism Bureau, M.O.T.C. Republic of China (Taiwan): http://admin.taiwan.net.tw/index_en.aspx | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.017.2018.F08 | - |
