| dc.contributor.advisor | 劉助 | zh_TW |
| dc.contributor.advisor | Liu, James | en_US |
| dc.contributor.author (Authors) | 何心怡 | zh_TW |
| dc.contributor.author (Authors) | Hernandez, Cindy | en_US |
| dc.creator (作者) | 何心怡 | zh_TW |
| dc.creator (作者) | Hernandez, Cindy | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 5-Jul-2018 16:50:26 (UTC+8) | - |
| dc.date.available | 5-Jul-2018 16:50:26 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Jul-2018 16:50:26 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0105933063 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118401 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 105933063 | zh_TW |
| dc.description.abstract (摘要) | Presto is a service e-commerce marketplace, which aims to innovate the way in which services are provided. It is engineered to start in Honduras, and modeled in a way in which it can be replicated in the rest of Central America.Solving the key problems that the Honduran society is currently facing; by providing a viable reliable solution. Starting with a small business that can be scaled and franchised in the future. Through the use of budgeting engineering which is one of our core competencies we will be able to deliver an optimal service at an affordable price. Several marketing techniques will be used within our marketing strategy. Word of mouth will have an important role, since we aim to create a community that nurtures feedback.Our key partners are vital since they will provide the means to deliver our final goal, which is to form a community that mutually helps one another. We have devised a growth plan with short and long term goals, which encompasses a brand and line extension, including the proposal of opening our own hardware store and slowly incorporating additional services to the platform.To fund this business, we plan to take a loan with a local bank in Honduras, the initial investment will be of around USD $30,000. Forecasting the worse conditions, we will be able to become a profitable company by the second year of operations. Progressively we aim to educate our customer and increase our market share. In order to become one of the lead companies in the service industry in Honduras, and later on in Central America. | en_US |
| dc.description.tableofcontents | 1 Company Overview 11.1 Mission 11.2 Vision 11.3 Impact and Goals 21.4 Objectives 21.4.1 General Objectives 21.4.2 Specific Objectives 21.5 Key Success Factors 31.6 Brand and Service Overview 41.7 Company Ownership 41.8 Organizational Structure 51.9 Presto HN Logo 62 Industry Analysis Environment 72.1 Global E-Commerce 72.1.1 E-commerce Sales Worldwide 82.1.2 North American E-commerce market 92.1.3 European E-Commerce Market 92.1.4 Asia-Pacific E-Commerce Market 92.1.5 Latin American E-Commerce Market 92.1.6 Major E-commerce platforms 103 Macroeconomic Analysis 153.1.1 Demographics 153.1.2 Labor Force Segmentation 163.1.3 Criminality 183.1.4 E-commerce 203.1.5 Construction Industry in Honduras 214 Situation Analysis/Business Opportunity 235 Strategic Framework 245.1 SWOT Analysis 245.2 Strategies for Maximizing Strengths s and Opportunities 255.3 Strategies for Mitigating Weaknesses and Threats 265.4 Industry Attractiveness: Porter’s Five Forces Model 265.4.1 Threat of New Entrants 265.4.2 Buyer’s Bargaining Power 285.4.3 Supplier’s Power 295.4.4 Threats of Substitutes 305.4.5 Industry Rivalry 305.4.6 Synthesis of Business Competition 316 Business Model 326.1 Value Proposition 326.1.1 Customers 326.1.2 Service Contractors 326.2 Customer Segmentation 336.3 Channels 346.3.1 Communication Channels 346.3.2 Sales Channels 346.4 Revenue Streams 356.5 Customer Relationships 366.6 Key Resources 366.7 Key Partners 376.8 Key Activities 376.9 Cost Structure 387 Marketing 417.1 Services 417.2 Services provided by Presto 417.2.1 Predefined Services 417.2.2 Masonry 427.2.3 Ironwork 437.2.4 Flooring 437.2.5 Carpentry 447.2.6 Electrical 447.2.7 Interior Design and Remodeling 457.2.8 Roofing 457.2.9 Utility and Essential Service Installations 467.2.10 Cleaning Services 467.3 Place 477.3.1 Location 477.3.2 Mobile Application 487.3.3 Web Site 487.4 Target Market 497.5 Pricing 497.5.1 Price per Service 497.5.2 Payment Methods 537.6 Promotion 537.6.1 Traditional Media 547.6.2 Appearance in the Annual Construction Expo 547.6.3 Promotional Codes 557.6.4 Referral Marketing 557.6.5 Online Marketing 558 Future Opportunities 578.1 Service Development 578.2 Brand Extension 578.3 Line Extension 579 Financial Plan 589.1 Startup Expenses 589.2 Assumptions for Financial Plan 599.3 Projected Initial Balance Sheet 609.4 Pro Forma Income Statement 619.5 Pro Forma Cash Flow 629.6 Cost Volume Profit Analysis 6310 Conclusions 6511 Bibliography 6612 Appendix 7012.1 Startup Expenses 7012.2 Loan Amortization 7112.3 Sales/Revenue Forecast 7212.4 Depreciation 73 | zh_TW |
| dc.format.extent | 2343943 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0105933063 | en_US |
| dc.subject (關鍵詞) | 電子商務 | zh_TW |
| dc.subject (關鍵詞) | 服務 | zh_TW |
| dc.subject (關鍵詞) | 營造業 | zh_TW |
| dc.subject (關鍵詞) | 宏都拉斯 | zh_TW |
| dc.subject (關鍵詞) | E-commerce | en_US |
| dc.subject (關鍵詞) | Service | en_US |
| dc.subject (關鍵詞) | Construction industry | en_US |
| dc.subject (關鍵詞) | Honduras | en_US |
| dc.subject (關鍵詞) | Presto | en_US |
| dc.title (題名) | 創新提供企業服務的方式 | zh_TW |
| dc.title (題名) | Presto honduras: innovating the way of providing services | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.016.2018.F08 | - |
