| dc.contributor.advisor | 張大為 | zh_TW |
| dc.contributor.advisor | Chang, David | en_US |
| dc.contributor.author (Authors) | 沙若傑 | zh_TW |
| dc.contributor.author (Authors) | Rajakumar Sathappan | en_US |
| dc.creator (作者) | 沙若傑 | zh_TW |
| dc.creator (作者) | Sathappan, Rajakumar | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 10-Jul-2018 15:34:55 (UTC+8) | - |
| dc.date.available | 10-Jul-2018 15:34:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 10-Jul-2018 15:34:55 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933056 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118544 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933056 | zh_TW |
| dc.description.abstract (摘要) | | zh_TW |
| dc.description.abstract (摘要) | Hamsalife Yoga, an all-encompassing sadhana blending traditional Yoga elements. Hamsalife is a way of life that strive towards healthy body, holistic mind and happy life through profound yogic science that unfolds the infinite potential of the human mind and soul. Hamsalife Yoga, an all encompassing Yoga sadhana that blends Shat Kriya, Asana, Pranayama, Mudra, Bandha, Dhyana & Yoga Nidra seamlessly along with other traditional elements from its roots of India. Hamsalife Yoga plans to generate revenue streams in few different ways: conducting Hamsalife Yoga RYT 200-Hour & RYT 300-Hour Teacher Training Courses (HYTTC), hosting our own retreats, providing a platform for teachers graduated from HYTTC to host and promote their retreats through our existing website and Facebook channels and lastly, selling natural cotton yoga mats and yoga-related products through a web shop. The projected revenues, costs and resulting profits from each revenue stream will conclude the minimum success criteria. Hamsalife aims to be able to fully focus on this venture with an income goal of 100,000 US$ as a baseline for being able to expand the business in a global level. Hamsalife Yoga will be able to reach it’s Income goal of 100,000 US$ by third year through Net Profit generated from all streams of revenues and by the end of 4th Year, HYTTC will generate more than 100,000 US$ as a single stream of revenue and gradually, the Hamsalife Yoga will be extended across the globe. Hamsalife Yoga is a new lineage, a deeper practise retaining the authentic knowledge and valuable traditions. By 9 years from the launch, Hamsalife Yoga might have successfully trained more than 1000 Hamsalife teachers; will conduct one retreat per month and 4 retreats per month by Hamsalife Teachers in addition to selling Yoga mats through both B2B & B2C modes. Hamsalife Yoga gives the opportunity to experience long lasting happiness, one’s purpose in life and the passion to share yogic lifestyle with others. | en_US |
| dc.description.tableofcontents | 1. CHAPTER 1 : HAMSALIFE - COMPANY DESCRIPTION 11.1. General Company Description 11.1.1. Hamsalife - Company Profile 11.1.2. Hamsalife Yoga 11.1.3. Hamsalife Retreats 21.1.4. Hamsalife Shop 21.2. Hamsalife Vision 21.3. Hamsalife - Name Origin & Meaning 21.3.1. Hamsa - Ham Sa - Sa Ham - Soham: 31.3.2. Hamsalife Logo 31.4. Five Points of Yoga 31.4.1. Proper Exercise 41.4.2. Proper Breathing 41.4.3. Proper Relaxation 51.4.4. Proper Diet 51.4.5. Positive Thinking and Meditation 51.5. Legal Form of Ownership : Sole Proprietorship 61.5.1. Rajakumar Sathappan : Founder and CEO 61.5.2. Yoga Qualifications 72. CHAPTER 2 : PRODUCTS & SERVICES 92.1. Hamsalife 92.2. Hamsalife Yoga 92.2.1. Hamsalife Yoga Classification: 102.2.2. Yoga Alliance 122.2.3. Hamsalife RYT 200-Hour & 300-Hour 162.3. Hamsalife Retreats 192.3.1. Netala, Uttarkashi. 15 -21 February, 2016 202.3.2. Alappuzha, Kerala. 22-28 August, 2016 202.3.3. Rishikesh. 28 January - 03 February, 2017 212.3.4. Munnar, Kerala. 12 - 18 February, 2017 212.3.5. Alappuzha, Kerala. 04 - 10 November, 2017 212.4. Hamsalife Yoga Teacher’s Retreats 222.5. Hamsalife Shop 222.5.1. Benefits 232.5.2. Specifications 232.5.3. Go green! 232.6. Hamsalife Exports - Wholesale of Yoga Mats & Accessories 243. CHAPTER 3 : HAMSALIFE MARKETING PLAN 253.1. Yoga Market Analysis: 253.2. Wellness Tourism Market 263.3. Competitor Analysis 273.3.1. Yoga TTCs 283.3.2. Yoga Retreats. 283.4. SWOT Analysis 293.4.1. Strengths 293.4.2. Weaknesses 303.4.3. Opportunities 303.4.4. Threats 313.5. Target Customers 313.6. Marketing Plans 313.6.1. Advertising 323.6.2. Public Relations 323.6.3. Personal Selling 323.6.4. Website 333.6.5. Promotions and Discounts 333.6.6. Facebook 333.6.7. Instagram 343.6.8. Youtube 343.6.9. Other Marketing Strategies 353.6.10. Customer Relationship Management 353.6.11. Other Social Media 353.6.12. Promotion Budget 363.7. Business Canvas 363.8. Legal Formalities in Business Operations 373.9. Insurance Information 383.10. Exploring Tours 394. CHAPTER 4 : HAMSALIFE HUMAN RESOURCES 404. Personnel 404.1. Founder and CEO 404.2. Company Consultant 404.3. Social Media Manager 404.4. Creative Art Designer (Internship) 414.5. Accountant 414.6. Insurance Agent 414.7. Payment Structure 414.8. Training Methods and Requirements 425. CHAPTER 5 : HAMSALIFE BUSINESS MODEL 435.1. Capitalization and Startup Expenses 435.2. Personal Financial Statement 435.3. Revenue Models and Financial Planning 445.4. Hamsalife Yoga RYT 200-Hour & RYT 300-Hour 445.5. Hamsalife Retreats Revenue Projection 445.6. Hamsalife Teachers’ Retreats Revenue Projection: 455.7. Web-Shop: 456. CHAPTER 6 : HAMSALIFE FINANCIAL PLAN 466.1. HYTTC RYT 200-Hour & RYT 300-Hour 466.2. Hamsalife Retreats 476.3. Hamsalife Teachers’ Retreats 486.4. Hamsalife Yoga Mats 496.5. Cumulative Revenue Projections and Measurement of Success: 516.6. Hamsalife Yoga Conclusion : Walk the Path, Let the Journey Unfold! 527. References 54 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933056 | en_US |
| dc.subject (關鍵詞) | 瑜珈 | zh_TW |
| dc.subject (關鍵詞) | Hamsalife | zh_TW |
| dc.subject (關鍵詞) | 健康 | zh_TW |
| dc.subject (關鍵詞) | 心靈 | zh_TW |
| dc.subject (關鍵詞) | Yoga | en_US |
| dc.subject (關鍵詞) | Hamsalife | en_US |
| dc.subject (關鍵詞) | Healthy | en_US |
| dc.subject (關鍵詞) | Mind and soul | en_US |
| dc.title (題名) | 瑜珈商業計畫 | zh_TW |
| dc.title (題名) | Hamsalife Yoga | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.013.2018.F08 | - |
