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題名 瑜珈商業計畫
Hamsalife Yoga
作者 沙若傑
Sathappan, Rajakumar
貢獻者 張大為
Chang, David
沙若傑
Rajakumar Sathappan
關鍵詞 瑜珈
Hamsalife
健康
心靈
Yoga
Hamsalife
Healthy
Mind and soul
日期 2018
上傳時間 10-七月-2018 15:34:55 (UTC+8)
摘要 
Hamsalife Yoga, an all-encompassing sadhana blending traditional Yoga elements. Hamsalife is a way of life that strive towards healthy body, holistic mind and happy life through profound yogic science that unfolds the infinite potential of the human mind and soul. Hamsalife Yoga, an all encompassing Yoga sadhana that blends Shat Kriya, Asana, Pranayama, Mudra, Bandha, Dhyana & Yoga Nidra seamlessly along with other traditional elements from its roots of India. Hamsalife Yoga plans to generate revenue streams in few different ways: conducting Hamsalife Yoga RYT 200-Hour & RYT 300-Hour Teacher Training Courses (HYTTC), hosting our own retreats, providing a platform for teachers graduated from HYTTC to host and promote their retreats through our existing website and Facebook channels and lastly, selling natural cotton yoga mats and yoga-related products through a web shop. The projected revenues, costs and resulting profits from each revenue stream will conclude the minimum success criteria. Hamsalife aims to be able to fully focus on this venture with an income goal of 100,000 US$ as a baseline for being able to expand the business in a global level. Hamsalife Yoga will be able to reach it’s Income goal of 100,000 US$ by third year through Net Profit generated from all streams of revenues and by the end of 4th Year, HYTTC will generate more than 100,000 US$ as a single stream of revenue and gradually, the Hamsalife Yoga will be extended across the globe. Hamsalife Yoga is a new lineage, a deeper practise retaining the authentic knowledge and valuable traditions. By 9 years from the launch, Hamsalife Yoga might have successfully trained more than 1000 Hamsalife teachers; will conduct one retreat per month and 4 retreats per month by Hamsalife Teachers in addition to selling Yoga mats through both B2B & B2C modes. Hamsalife Yoga gives the opportunity to experience long lasting happiness, one’s purpose in life and the passion to share yogic lifestyle with others.
參考文獻 https://www.hamsalife.com/

https://business.facebook.com/Hamsalife/?business_id=1772433782796989&ref=bookmarks

https://www.yogaalliance.org/SchoolDashboard

https://www.yogaalliance.org/Credentialing/Standards/200-HourStandards

Businessnewsdaily. (2011, April 19). Businessnewsdaily. Retrieved April 22, 2016, from Need a Product Endorsement? Look to Bloggers, Not Celebrities : http://www.businessnewsdaily.com/882-bloggers-celebrities-influence.html

Forbes. (2012, November 1). Forbes/ Entrepreneurs. Retrieved April 23, 2016, from Five Customer Retention Tips for Entrepreneurs: http://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/#33ef628617b0

imarketingfactory. Retrieved April 21, 2016, from The Importance of YouTube for Small Businesses: http://www.imarketingfactory.com/youtube/

Pozin, I. (2013, July 9). Forbes. Retrieved April 21, 2016, from 6 Instagram-Inspired Startups: http://www.forbes.com/sites/ilyapozin/2013/07/09/6-instagram-inspired-startups/#62dc2a663b72

http://www.imf.org/external/pubs/ft/weo/2016/update/01/

http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/asia-pacific/market-overview-taiwan/?id=1418399560609
http://investtaiwan.org/doc/1040807/SI_1_3.pdf

https://www.yogajournal.com/livebeyoga/live-be-yoga-6-lessons-from-north-carolina-thriving-yoga-community

https://www.aimhealthyu.com/courses/find-connection-through-yoga-with-deepak-chopra-reg

https://yogainternational.com/article/view/the-business-of-yoga-how-to-remain-authentic-while-playing-the-numbers-game

https://yogainternational.com/article/view/5things-to-know-before-opening-a-new-yogastudio

http://www.theyoganomads.com/top-business-tips-for-yoga-teachers/

https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/ashoka/2013/02/01/7-steps-for-starting-a-social-enterprise

https://www.theguardian.com/social-enterprise-network/2012/oct/22/build-social-enterprise-make-money

https://marketingland.com/20-quick-win-tactics-for-building-a-new-social-media-presence-60993

https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933056
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103933056
資料類型 thesis
dc.contributor.advisor 張大為zh_TW
dc.contributor.advisor Chang, Daviden_US
dc.contributor.author (作者) 沙若傑zh_TW
dc.contributor.author (作者) Rajakumar Sathappanen_US
dc.creator (作者) 沙若傑zh_TW
dc.creator (作者) Sathappan, Rajakumaren_US
dc.date (日期) 2018en_US
dc.date.accessioned 10-七月-2018 15:34:55 (UTC+8)-
dc.date.available 10-七月-2018 15:34:55 (UTC+8)-
dc.date.issued (上傳時間) 10-七月-2018 15:34:55 (UTC+8)-
dc.identifier (其他 識別碼) G0103933056en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118544-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 103933056zh_TW
dc.description.abstract (摘要) zh_TW
dc.description.abstract (摘要) Hamsalife Yoga, an all-encompassing sadhana blending traditional Yoga elements. Hamsalife is a way of life that strive towards healthy body, holistic mind and happy life through profound yogic science that unfolds the infinite potential of the human mind and soul. Hamsalife Yoga, an all encompassing Yoga sadhana that blends Shat Kriya, Asana, Pranayama, Mudra, Bandha, Dhyana & Yoga Nidra seamlessly along with other traditional elements from its roots of India. Hamsalife Yoga plans to generate revenue streams in few different ways: conducting Hamsalife Yoga RYT 200-Hour & RYT 300-Hour Teacher Training Courses (HYTTC), hosting our own retreats, providing a platform for teachers graduated from HYTTC to host and promote their retreats through our existing website and Facebook channels and lastly, selling natural cotton yoga mats and yoga-related products through a web shop. The projected revenues, costs and resulting profits from each revenue stream will conclude the minimum success criteria. Hamsalife aims to be able to fully focus on this venture with an income goal of 100,000 US$ as a baseline for being able to expand the business in a global level. Hamsalife Yoga will be able to reach it’s Income goal of 100,000 US$ by third year through Net Profit generated from all streams of revenues and by the end of 4th Year, HYTTC will generate more than 100,000 US$ as a single stream of revenue and gradually, the Hamsalife Yoga will be extended across the globe. Hamsalife Yoga is a new lineage, a deeper practise retaining the authentic knowledge and valuable traditions. By 9 years from the launch, Hamsalife Yoga might have successfully trained more than 1000 Hamsalife teachers; will conduct one retreat per month and 4 retreats per month by Hamsalife Teachers in addition to selling Yoga mats through both B2B & B2C modes. Hamsalife Yoga gives the opportunity to experience long lasting happiness, one’s purpose in life and the passion to share yogic lifestyle with others.en_US
dc.description.tableofcontents 1. CHAPTER 1 : HAMSALIFE - COMPANY DESCRIPTION 1
1.1. General Company Description 1
1.1.1. Hamsalife - Company Profile 1
1.1.2. Hamsalife Yoga 1
1.1.3. Hamsalife Retreats 2
1.1.4. Hamsalife Shop 2
1.2. Hamsalife Vision 2
1.3. Hamsalife - Name Origin & Meaning 2
1.3.1. Hamsa - Ham Sa - Sa Ham - Soham: 3
1.3.2. Hamsalife Logo 3
1.4. Five Points of Yoga 3
1.4.1. Proper Exercise 4
1.4.2. Proper Breathing 4
1.4.3. Proper Relaxation 5
1.4.4. Proper Diet 5
1.4.5. Positive Thinking and Meditation 5
1.5. Legal Form of Ownership : Sole Proprietorship 6
1.5.1. Rajakumar Sathappan : Founder and CEO 6
1.5.2. Yoga Qualifications 7
2. CHAPTER 2 : PRODUCTS & SERVICES 9
2.1. Hamsalife 9
2.2. Hamsalife Yoga 9
2.2.1. Hamsalife Yoga Classification: 10
2.2.2. Yoga Alliance 12
2.2.3. Hamsalife RYT 200-Hour & 300-Hour 16
2.3. Hamsalife Retreats 19
2.3.1. Netala, Uttarkashi. 15 -21 February, 2016 20
2.3.2. Alappuzha, Kerala. 22-28 August, 2016 20
2.3.3. Rishikesh. 28 January - 03 February, 2017 21
2.3.4. Munnar, Kerala. 12 - 18 February, 2017 21
2.3.5. Alappuzha, Kerala. 04 - 10 November, 2017 21
2.4. Hamsalife Yoga Teacher’s Retreats 22
2.5. Hamsalife Shop 22
2.5.1. Benefits 23
2.5.2. Specifications 23
2.5.3. Go green! 23
2.6. Hamsalife Exports - Wholesale of Yoga Mats & Accessories 24
3. CHAPTER 3 : HAMSALIFE MARKETING PLAN 25
3.1. Yoga Market Analysis: 25
3.2. Wellness Tourism Market 26
3.3. Competitor Analysis 27
3.3.1. Yoga TTCs 28
3.3.2. Yoga Retreats. 28
3.4. SWOT Analysis 29
3.4.1. Strengths 29
3.4.2. Weaknesses 30
3.4.3. Opportunities 30
3.4.4. Threats 31
3.5. Target Customers 31
3.6. Marketing Plans 31
3.6.1. Advertising 32
3.6.2. Public Relations 32
3.6.3. Personal Selling 32
3.6.4. Website 33
3.6.5. Promotions and Discounts 33
3.6.6. Facebook 33
3.6.7. Instagram 34
3.6.8. Youtube 34
3.6.9. Other Marketing Strategies 35
3.6.10. Customer Relationship Management 35
3.6.11. Other Social Media 35
3.6.12. Promotion Budget 36
3.7. Business Canvas 36
3.8. Legal Formalities in Business Operations 37
3.9. Insurance Information 38
3.10. Exploring Tours 39
4. CHAPTER 4 : HAMSALIFE HUMAN RESOURCES 40
4. Personnel 40
4.1. Founder and CEO 40
4.2. Company Consultant 40
4.3. Social Media Manager 40
4.4. Creative Art Designer (Internship) 41
4.5. Accountant 41
4.6. Insurance Agent 41
4.7. Payment Structure 41
4.8. Training Methods and Requirements 42
5. CHAPTER 5 : HAMSALIFE BUSINESS MODEL 43
5.1. Capitalization and Startup Expenses 43
5.2. Personal Financial Statement 43
5.3. Revenue Models and Financial Planning 44
5.4. Hamsalife Yoga RYT 200-Hour & RYT 300-Hour 44
5.5. Hamsalife Retreats Revenue Projection 44
5.6. Hamsalife Teachers’ Retreats Revenue Projection: 45
5.7. Web-Shop: 45
6. CHAPTER 6 : HAMSALIFE FINANCIAL PLAN 46
6.1. HYTTC RYT 200-Hour & RYT 300-Hour 46
6.2. Hamsalife Retreats 47
6.3. Hamsalife Teachers’ Retreats 48
6.4. Hamsalife Yoga Mats 49
6.5. Cumulative Revenue Projections and Measurement of Success: 51
6.6. Hamsalife Yoga Conclusion : Walk the Path, Let the Journey Unfold! 52
7. References 54		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103933056en_US
dc.subject (關鍵詞) 瑜珈zh_TW
dc.subject (關鍵詞) Hamsalifezh_TW
dc.subject (關鍵詞) 健康zh_TW
dc.subject (關鍵詞) 心靈zh_TW
dc.subject (關鍵詞) Yogaen_US
dc.subject (關鍵詞) Hamsalifeen_US
dc.subject (關鍵詞) Healthyen_US
dc.subject (關鍵詞) Mind and soulen_US
dc.title (題名) 瑜珈商業計畫zh_TW
dc.title (題名) Hamsalife Yogaen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) https://www.hamsalife.com/

https://business.facebook.com/Hamsalife/?business_id=1772433782796989&ref=bookmarks

https://www.yogaalliance.org/SchoolDashboard

https://www.yogaalliance.org/Credentialing/Standards/200-HourStandards

Businessnewsdaily. (2011, April 19). Businessnewsdaily. Retrieved April 22, 2016, from Need a Product Endorsement? Look to Bloggers, Not Celebrities : http://www.businessnewsdaily.com/882-bloggers-celebrities-influence.html

Forbes. (2012, November 1). Forbes/ Entrepreneurs. Retrieved April 23, 2016, from Five Customer Retention Tips for Entrepreneurs: http://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/#33ef628617b0

imarketingfactory. Retrieved April 21, 2016, from The Importance of YouTube for Small Businesses: http://www.imarketingfactory.com/youtube/

Pozin, I. (2013, July 9). Forbes. Retrieved April 21, 2016, from 6 Instagram-Inspired Startups: http://www.forbes.com/sites/ilyapozin/2013/07/09/6-instagram-inspired-startups/#62dc2a663b72

http://www.imf.org/external/pubs/ft/weo/2016/update/01/

http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/asia-pacific/market-overview-taiwan/?id=1418399560609
http://investtaiwan.org/doc/1040807/SI_1_3.pdf

https://www.yogajournal.com/livebeyoga/live-be-yoga-6-lessons-from-north-carolina-thriving-yoga-community

https://www.aimhealthyu.com/courses/find-connection-through-yoga-with-deepak-chopra-reg

https://yogainternational.com/article/view/the-business-of-yoga-how-to-remain-authentic-while-playing-the-numbers-game

https://yogainternational.com/article/view/5things-to-know-before-opening-a-new-yogastudio

http://www.theyoganomads.com/top-business-tips-for-yoga-teachers/

https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/ashoka/2013/02/01/7-steps-for-starting-a-social-enterprise

https://www.theguardian.com/social-enterprise-network/2012/oct/22/build-social-enterprise-make-money

https://marketingland.com/20-quick-win-tactics-for-building-a-new-social-media-presence-60993

https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/		zh_TW
dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMBA.013.2018.F08-