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題名 法國消費者對於24小時便利商店的態度- 以台灣消費者態度作為比較
The attitude of consumers in france towards 24-hour convenience stores – using taiwanese case as a point of analysis作者 唐德恆
Tang, Te-Heng貢獻者 何富年
Ho, Foo Nin
唐德恆
Tang, Te-Heng關鍵詞 24小時便利商店
消費者行為
零售商
法國
台灣
24-hour convenience store
Consumer behavior
Retailers
France
Taiwan日期 2018 上傳時間 13-七月-2018 15:17:21 (UTC+8) 摘要 This thesis study is focused on investigating the attitude and current behavior of consumers in France towards certain factors of convenience related to purchasing daily necessities against their perception towards advantages of convenience stores, to ultimately determine if there is a need for 24-hour convenience stores in France. We then utilized the perception of consumers in France to establish which factors are significant components in the demand for convenience stores in France. Within the study, we also collect data from Taiwan to compare and determine the similarities and differences in their attitude, behavior and perception towards convenience stores. The purpose of comparison is to create a unique perspective to the study that has not already been presented by previous research. We use Taiwan as a point of comparison for two reasons. First, Taiwan is known to have amongst the greatest number of convenience stores in Asia. Second, the researcher of this study is from Taiwan and can provide better input about the topic at the hand. A secondary purpose of this study is to provide future researchers a reference for potential business opportunities related to convenience stores in France.The basic design of the study revolves around five categories that are relevant to convenience stores. These categories make up our independent variables as well as the basis for hypotheses. To enumerate, these variables are location, time, product price, product quality and type of store. Organizing the approach to pursuing research about this study, the researcher uses a relational type of framework using the five aforementioned independent variables and a dependent variable which is demand for 24-hour convenience stores in France. The study involves descriptive research and as such adopts a quantitative method. Given this, data used for analysis and reference in this study was collected from survey results of consumers in France and consumers in Taiwan. The first-hand data results were then analyzed using SPSS; specifically, with, descriptive frequency statistics, compare means statistics, one-way ANOVA and Pearson Correlation Coefficient.To conclude, the major findings in the study present strong statistical evidence that consumers in France demand 24-hour convenience stores for several reasons which will be described in depth within the study. The comparison between consumers in France and Taiwan provided clear similarities in perception and some differences in existing attitude and behavior, details of which are further provided at the Data Analysis section of the research. 參考文獻 Alcohol consumption. (2015). Health Risk. OECD Data.Berry, L., Seiders, K., Grewal, D. (2002). Understanding Service Convenience. Journal of Marketing, Vol.66.Creswell, J.( 1994) Research design: Qualitative and quantitative approaches, London Press:Sage.Consumer Lifestyles in France, (2017). Consumer trends and lifestyles, Euromonitor International.Convenience Stores in Taiwan. (2017). Distribution News 879.Davis, D. (2005). Business research for decision making (6th ed.). Belmont, CA:Thomson-Brooks/Cole.Di. A. (2008). Consumers’ Perceptions toward Retail Stores Comparing between Superstores and Family-Run Stores in Bangkok.Fifty years ago, Carrefour opened France`s first hypermarket. (2013). Journalist. Carrefour.France - Distribution & Sales Channels. (2016). France Country Commercial Guide. U.S. International Trade Administration.Gaul, R., Popa, T. (2016). France: Grocery Retail Market Profile, Innovation and Sustainability. Kantar Retail.Geiger, S. (2007). Exploring Night-time Grocery Shopping Behaviour. Journal of Retailing and Consumer Services, 14 (1): 24-34Grocery Retail forecast 2016 – 2021. (2016). Institute of Grocery Distribution Research.Husson, M. (2015). Unemployment, Working Time and Financialisation: the French case. Cambridge Journal of Economics. Volume 39 Issue 3.IMF Country Report No. 16/228: France Selected Issues. (2016). International Monetary Fund.Industrial Economy Statistics. (2016). Ministry of Economic Affairs, R.O.C.Informations Rapides 16 mai 2017 - n°128. (2017). L`Institut National de la Statistique et Des Études Économiques.Kountur, R., Hien, T. (2013). Contributing Factors of Interest in Buying at Convenience Store. International Journal of Busines, Vol. 3, Issue 5.Lemieux, P. (2016). France: The End of the Road, Again?. Regulation Magazine.Lin, C., Chiang, C. (2008). Analysis of Chain Convenience Stores Industry, Vol.3, No.1. Journal of TOKO University.Lin, Y., Chen, T., Jeang, S. (2013). A Study of Consumer`s Purchasing Involvement, Brand Image and Purchasing Behavior for 7-SELECT Merchandises. Journal of the Agricultural Association of Taiwan. 14(3): 291-313, 2013.Macroeconomic Projections, France (2016). Publication. Banque de France.M&A in Retail & Consumer in France. (2015). Price Waterhouse Coopers.Olczak, M. (2006). Chain-store Pricing and the Structure of Retail Markets.Purwanto, G. (2013). Analysis of Consumer Behavior Affecting Consumer Willingness to Buy in 7-Eleven Convenience Store. Universal Journal of Management, 1(2): 69-75.Saunders, M., Lewis, P. & Thornhill, A. (2009) Research Methods for Business Students, Harlow: FT/Prentice HallThe Association for Convenience & Fuel Retailing. (2017). How Convenience Stores Work and Their Contributions to Communities.The French Consumer Behaviour, Attitudes and Perceptions toward Food Products. (2012). Market Analysis Report. Canada International Market Bureau.The World Factbook. (2017). Central Intelligence Agency.Tu, X. (2016). 密集度第一 台灣便利商店. Cast Net Journal, 256. Institutional Repository歐National Chiao Tung University.Weinswig, D. (2015). Fung Business Intelligence Center.Yamane, T. (1967). Statistic: An introductory analysis (2nd ed.). New York: Harper and Row. 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933023資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104933023 資料類型 thesis dc.contributor.advisor 何富年 zh_TW dc.contributor.advisor Ho, Foo Nin en_US dc.contributor.author (作者) 唐德恆 zh_TW dc.contributor.author (作者) Tang, Te-Heng en_US dc.creator (作者) 唐德恆 zh_TW dc.creator (作者) Tang, Te-Heng en_US dc.date (日期) 2018 en_US dc.date.accessioned 13-七月-2018 15:17:21 (UTC+8) - dc.date.available 13-七月-2018 15:17:21 (UTC+8) - dc.date.issued (上傳時間) 13-七月-2018 15:17:21 (UTC+8) - dc.identifier (其他 識別碼) G0104933023 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118647 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 104933023 zh_TW dc.description.abstract (摘要) This thesis study is focused on investigating the attitude and current behavior of consumers in France towards certain factors of convenience related to purchasing daily necessities against their perception towards advantages of convenience stores, to ultimately determine if there is a need for 24-hour convenience stores in France. We then utilized the perception of consumers in France to establish which factors are significant components in the demand for convenience stores in France. Within the study, we also collect data from Taiwan to compare and determine the similarities and differences in their attitude, behavior and perception towards convenience stores. The purpose of comparison is to create a unique perspective to the study that has not already been presented by previous research. We use Taiwan as a point of comparison for two reasons. First, Taiwan is known to have amongst the greatest number of convenience stores in Asia. Second, the researcher of this study is from Taiwan and can provide better input about the topic at the hand. A secondary purpose of this study is to provide future researchers a reference for potential business opportunities related to convenience stores in France.The basic design of the study revolves around five categories that are relevant to convenience stores. These categories make up our independent variables as well as the basis for hypotheses. To enumerate, these variables are location, time, product price, product quality and type of store. Organizing the approach to pursuing research about this study, the researcher uses a relational type of framework using the five aforementioned independent variables and a dependent variable which is demand for 24-hour convenience stores in France. The study involves descriptive research and as such adopts a quantitative method. Given this, data used for analysis and reference in this study was collected from survey results of consumers in France and consumers in Taiwan. The first-hand data results were then analyzed using SPSS; specifically, with, descriptive frequency statistics, compare means statistics, one-way ANOVA and Pearson Correlation Coefficient.To conclude, the major findings in the study present strong statistical evidence that consumers in France demand 24-hour convenience stores for several reasons which will be described in depth within the study. The comparison between consumers in France and Taiwan provided clear similarities in perception and some differences in existing attitude and behavior, details of which are further provided at the Data Analysis section of the research. en_US dc.description.tableofcontents Chapter I – Introduction 71.1 Background 71.2 Research Purpose 81.3 Research Procedure 8Chapter II - Literature Review 102.1 Economy 102.2 Retail Market in France 122.2.1 Decline of Large-sized Retailers 132.2.2 Rise of Proximity Retailers 142.3 Consumers’ Perception towards 24-hour Convenience Store 152.3.1 Location of Convenience Stores 152.3.2 Night Time Purchase in Convenience Stores 162.3.3 Comparison of Chain Convenience Store and Independent Convenience Store 162.4 Consumers in France 172.5 Chain Convenience Stores in Taiwan 18Chapter III – Research Methodology 193.1 Research Objective 203.2 Research Model 203.3 Hypothesis 223.3.1 Operational Definition 223.3.2 Research Hypotheses 233.4 Research Approach 243.5 Research Method 253.5.1 Data Collection Population and Sample Size 253.5.2 Data Collection Method 25Chapter IV – Research Data Analysis and Result 274.1 Demographic Factors 274.2 Shopping Behavior 304.3 Analysis of Consumers’ Attitude 334.4 One-way ANOVA and Pearson Correlation Coefficient 384.5 Proof of Tendency and Habit of Consumers in Taiwan 424.6 Mean Comparison between Consumers in France and Taiwan 43Chapter V – Conclusion and Recommendation 485.1 Summary of the Study 485.2 Hypothesis Testing 505.3 Research Difficulties and Limitations 515.4 Suggestion 515.4.1 Need for Convenience in France 515.4.2 Social Condition and Labor Policy 515.4.3 The Convenience Store-Chains Experience in Taiwan 525.5 Recommendation for Further Research 52Appendix A – French Survey in English 53Appendix B – French Survey in French 59Appendix C – French Survey in Chinese 65Appendix D – Taiwan Survey in English 71Appendix E – Taiwan Survey in Chinese 77Bibliography 83 zh_TW dc.format.extent 6358817 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104933023 en_US dc.subject (關鍵詞) 24小時便利商店 zh_TW dc.subject (關鍵詞) 消費者行為 zh_TW dc.subject (關鍵詞) 零售商 zh_TW dc.subject (關鍵詞) 法國 zh_TW dc.subject (關鍵詞) 台灣 zh_TW dc.subject (關鍵詞) 24-hour convenience store en_US dc.subject (關鍵詞) Consumer behavior en_US dc.subject (關鍵詞) Retailers en_US dc.subject (關鍵詞) France en_US dc.subject (關鍵詞) Taiwan en_US dc.title (題名) 法國消費者對於24小時便利商店的態度- 以台灣消費者態度作為比較 zh_TW dc.title (題名) The attitude of consumers in france towards 24-hour convenience stores – using taiwanese case as a point of analysis en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Alcohol consumption. (2015). Health Risk. OECD Data.Berry, L., Seiders, K., Grewal, D. (2002). Understanding Service Convenience. Journal of Marketing, Vol.66.Creswell, J.( 1994) Research design: Qualitative and quantitative approaches, London Press:Sage.Consumer Lifestyles in France, (2017). Consumer trends and lifestyles, Euromonitor International.Convenience Stores in Taiwan. (2017). Distribution News 879.Davis, D. (2005). Business research for decision making (6th ed.). Belmont, CA:Thomson-Brooks/Cole.Di. A. (2008). Consumers’ Perceptions toward Retail Stores Comparing between Superstores and Family-Run Stores in Bangkok.Fifty years ago, Carrefour opened France`s first hypermarket. (2013). Journalist. Carrefour.France - Distribution & Sales Channels. (2016). France Country Commercial Guide. U.S. International Trade Administration.Gaul, R., Popa, T. (2016). France: Grocery Retail Market Profile, Innovation and Sustainability. Kantar Retail.Geiger, S. (2007). Exploring Night-time Grocery Shopping Behaviour. Journal of Retailing and Consumer Services, 14 (1): 24-34Grocery Retail forecast 2016 – 2021. (2016). Institute of Grocery Distribution Research.Husson, M. (2015). Unemployment, Working Time and Financialisation: the French case. Cambridge Journal of Economics. Volume 39 Issue 3.IMF Country Report No. 16/228: France Selected Issues. (2016). International Monetary Fund.Industrial Economy Statistics. (2016). Ministry of Economic Affairs, R.O.C.Informations Rapides 16 mai 2017 - n°128. (2017). L`Institut National de la Statistique et Des Études Économiques.Kountur, R., Hien, T. (2013). Contributing Factors of Interest in Buying at Convenience Store. International Journal of Busines, Vol. 3, Issue 5.Lemieux, P. (2016). France: The End of the Road, Again?. Regulation Magazine.Lin, C., Chiang, C. (2008). Analysis of Chain Convenience Stores Industry, Vol.3, No.1. Journal of TOKO University.Lin, Y., Chen, T., Jeang, S. (2013). A Study of Consumer`s Purchasing Involvement, Brand Image and Purchasing Behavior for 7-SELECT Merchandises. Journal of the Agricultural Association of Taiwan. 14(3): 291-313, 2013.Macroeconomic Projections, France (2016). Publication. Banque de France.M&A in Retail & Consumer in France. (2015). Price Waterhouse Coopers.Olczak, M. (2006). Chain-store Pricing and the Structure of Retail Markets.Purwanto, G. (2013). Analysis of Consumer Behavior Affecting Consumer Willingness to Buy in 7-Eleven Convenience Store. Universal Journal of Management, 1(2): 69-75.Saunders, M., Lewis, P. & Thornhill, A. (2009) Research Methods for Business Students, Harlow: FT/Prentice HallThe Association for Convenience & Fuel Retailing. (2017). How Convenience Stores Work and Their Contributions to Communities.The French Consumer Behaviour, Attitudes and Perceptions toward Food Products. (2012). Market Analysis Report. Canada International Market Bureau.The World Factbook. (2017). Central Intelligence Agency.Tu, X. (2016). 密集度第一 台灣便利商店. Cast Net Journal, 256. Institutional Repository歐National Chiao Tung University.Weinswig, D. (2015). Fung Business Intelligence Center.Yamane, T. (1967). Statistic: An introductory analysis (2nd ed.). New York: Harper and Row. zh_TW dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMBA.023.2018.F08 -
