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題名 Twitch實況主直播動機探討
The motivations behind Twitch Affiliate Streamers
作者 朱利安
Tirazona, Julian
貢獻者 林日璇
Lin, Tammy
朱利安
Tirazona, Julian
關鍵詞 直播
電腦游戲
游戲
動機探討
探討
Twitch
線上
社群媒體
Gaming
Live streaming
Video games
Qualitative
Motivation
Twitch
Affiliate
Community
Social Media
Online
日期 2018
上傳時間 17-Jul-2018 11:27:47 (UTC+8)
摘要 -
Video game studies have been a widely researched area that continues to evolve. One such development is the emerging phenomenon of Twitch, which is driving millions of users to spectate live-streams of video games. This platform is a relatively new online streaming service and has facilitated an arena for spectators and streamers to create a strong online community. This thesis is a study of Twitch streamer motivation, in particular - motivations of Twitch Affiliate streamers.. Researching the motivations of live streamers and spectators is important because understanding whether a streamer is better motivated by monetary gains, community interaction or the enjoyment of video games lends itself to further understanding of how Twitch – and other streaming platforms – will develop in the future. This study took a qualitative approach using a Grounded Theory framework and one-on-one Online Text-Based Interviews. An evenly mixed group of male and female Twitch Affiliate Streamers were recruited to find any differences or similarities in motivations between men and women through a thematic analysis which coded interview transcripts. The research found the main motivations for male and female Twitch Affiliate streamers; community, intrinsic and extrinsic, and monetary. This information could prove useful to Twitch tv and other live-streaming companies to enhance their platforms by encompassing the motivations of why streamers decide to make use of their services.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
105461021
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105461021
資料類型 thesis
dc.contributor.advisor 林日璇zh_TW
dc.contributor.advisor Lin, Tammyen_US
dc.contributor.author (Authors) 朱利安zh_TW
dc.contributor.author (Authors) Tirazona, Julianen_US
dc.creator (作者) 朱利安zh_TW
dc.creator (作者) Tirazona, Julianen_US
dc.date (日期) 2018en_US
dc.date.accessioned 17-Jul-2018 11:27:47 (UTC+8)-
dc.date.available 17-Jul-2018 11:27:47 (UTC+8)-
dc.date.issued (上傳時間) 17-Jul-2018 11:27:47 (UTC+8)-
dc.identifier (Other Identifiers) G0105461021en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118704-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 105461021zh_TW
dc.description.abstract (摘要) -zh_TW
dc.description.abstract (摘要) Video game studies have been a widely researched area that continues to evolve. One such development is the emerging phenomenon of Twitch, which is driving millions of users to spectate live-streams of video games. This platform is a relatively new online streaming service and has facilitated an arena for spectators and streamers to create a strong online community. This thesis is a study of Twitch streamer motivation, in particular - motivations of Twitch Affiliate streamers.. Researching the motivations of live streamers and spectators is important because understanding whether a streamer is better motivated by monetary gains, community interaction or the enjoyment of video games lends itself to further understanding of how Twitch – and other streaming platforms – will develop in the future. This study took a qualitative approach using a Grounded Theory framework and one-on-one Online Text-Based Interviews. An evenly mixed group of male and female Twitch Affiliate Streamers were recruited to find any differences or similarities in motivations between men and women through a thematic analysis which coded interview transcripts. The research found the main motivations for male and female Twitch Affiliate streamers; community, intrinsic and extrinsic, and monetary. This information could prove useful to Twitch tv and other live-streaming companies to enhance their platforms by encompassing the motivations of why streamers decide to make use of their services.en_US
dc.description.tableofcontents Abstract i
Acknowledgements ii
Table of Contents iii
List of Figures vi
1. Introduction 1
2. What is Twitch? 3
2.1. Game Streaming and Twitch 6
3. Literature Review 7
3.1. What is Motivation? 8
3.1.1. Uses and Gratification Theory on Twitch 8
3.1.2. Intrinsic/Extrinsic Motivation in Live-Streaming on Twitch 9
3.2. Motivation derived from the Community 12
3.3. Motivation derived from Social Support 13
3.4. Motivation and Information Seeking 14
3.5. Motivation and User-Generated Content 16
3.6. Summary 17
3.7. Female motivations to stream on Twitch 17
4. Methodology 20
4.1. Introduction 20
4.2. Qualitative Method 20
4.3. Grounded Theory 21
4.4. Inductive Approach 22
4.5. Data Collection – Text-Based Semi-Structured Online Interviews 23
4.5.1. Purpose 24
4.5.2. Type 24
4.5.3. Form 24
4.5.4. Medium 25
4.5.5. Location 25
4.6. Interview Guideline 26
4.7. Sampling 26
4.8. Coding 28
4.9. Thematic Analysis 29
5. Findings and Results 31
5.1. Template 1 – Initial Template 32
5.1.1. Community Motivation 32
5.1.2. Intrinsic Motivators 33
5.1.3. Motivation from Enjoyment of video games 34
5.1.4. Monetary motivator 35
5.1.5. Extrinsic Motivators 36
5.1.6. Gender Differences/Gender Equal 36
5.1.7. Twitch Benefits 38
5.1.8. Entertainment Motivator 39
5.2. Template 2 – General Final Template 39
6. Discussion 41
6.1. Social Motivation for both male/female streamers 41
6.2. Other Shared motivations 42
6.3. Gender differences in motivations 43
6.4. Stream Styles 44
6.5. Summary 45
7. Limitations 46
8. Conclusion 50
9. References 52
10. Appendix 70
10.1. Interview Guideline 70
10.2. Codebook 1: Male Codebook 74
10.3. Codebook 2: Female Codebook 75		zh_TW
dc.format.extent 1079333 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105461021en_US
dc.subject (關鍵詞) 直播zh_TW
dc.subject (關鍵詞) 電腦游戲zh_TW
dc.subject (關鍵詞) 游戲zh_TW
dc.subject (關鍵詞) 動機探討zh_TW
dc.subject (關鍵詞) 探討zh_TW
dc.subject (關鍵詞) Twitchzh_TW
dc.subject (關鍵詞) 線上zh_TW
dc.subject (關鍵詞) 社群媒體zh_TW
dc.subject (關鍵詞) Gamingen_US
dc.subject (關鍵詞) Live streamingen_US
dc.subject (關鍵詞) Video gamesen_US
dc.subject (關鍵詞) Qualitativeen_US
dc.subject (關鍵詞) Motivationen_US
dc.subject (關鍵詞) Twitchen_US
dc.subject (關鍵詞) Affiliateen_US
dc.subject (關鍵詞) Communityen_US
dc.subject (關鍵詞) Social Mediaen_US
dc.subject (關鍵詞) Onlineen_US
dc.title (題名) Twitch實況主直播動機探討zh_TW
dc.title (題名) The motivations behind Twitch Affiliate Streamersen_US
dc.type (資料類型) thesisen_US
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dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMICS.005.2018.F05-