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題名 一對一寵物陪伴服務之商業企畫書
One by one animal accompany service business plan作者 趙煦昕
Chao, Hsu-Hsin貢獻者 林月雲
Lin, Yeh-Yun
趙煦昕
Chao, Hsu-Hsin關鍵詞 一對一
動物
陪伴
寂寞
拋棄
狗
貓
One by one
Animal
Accompany
Loneliness
Abandon
Dogs
Cats日期 2018 上傳時間 18-Jul-2018 11:05:32 (UTC+8) 摘要 The modern society has provided many conveniences in our lives, but many of these new advancements creates a bigger hole emotionally. Many of us may not admit it, but loneliness or lack of caring among people has taken a hefty toll in our lives, so many of us stare at electronics longer than we actually interact with our love ones. My business plan is to provide a 1 on 1 setting between lonely people and abandoned animals in a cozy and relaxing environment and have the option to have some light food and drinks. I see lots of potential and moreover, we provide a second chance for the animals and a simple way for emotionally challenged individuals to start reaching out again.The abandoned pet crisis recently in Taiwan, although not direct outcome, but a collateral damage. My service also helps relieve the overflowing capacity issue of animal shelters, it brings the awareness of both caring for new psychological issues the modernized and material-centered society brings and animals whom lost a family.We will be located in Yangmei district in Taoyuan city because of an early entry on a rapidly growing young population. We will assist regional public animal shelters in training and provide emotionally stable animals as our “caring staff” to serve customers to create an environment easy for them to relax. Our one by one animal accompanying service will be the first in Taiwan. That gives us the first-mover advantage and the total return period will be 3.25 years. 參考文獻 1. Tokyo cafe offers an OWL WITH YOUR DRINK. (2015, Feb). News for You, 63, 2. Retrieved June 19th, 2018, from https://search-proquest-com.autorpa.lib.nccu.edu.tw/ docview/1660443591?accountid=100672. Headey, B., Na, F., & Zheng, R. (2008). Pet dogs benefit owners` health: A `natural experiment` in china. Social Indicators Research, 87(3), 481-493. Retrieved June 19th, 2018, from http://dx.doi.org.autorpa.lib.nccu.edu.tw/10.1007/s11205-007-9142-23. Lynch, S. (2018, Mar 12th). Emotional support animals help students with anxiety on campus. University Wire Retrieved June 19th, 2018, from https://search-proquest-com. autorpa.lib.nccu.edu.tw/docview/2012997943?accountid=100674. Dogs help students relax before finals want the chrony in your inbox? (2015, Apr 26th). University Wire Retrieved June 19th, 2018, from https://search-proquest-com. autorpa.lib. nccu.edu.tw/docview/1675825096?accountid=100675. Kessler, B. (2016, Mar 1st). What your dog can do for you. University Wire Retrieved June 19th, 2018, from https://search-proquest-com.autorpa.lib.nccu.edu.tw/docview/ 1769722410?accountid=100676. Parsons, L. (2016, Mar 22nd). At cafe, a chance for homeless cats. University Wire Retrieved June 19th, 2018, from https://search-proquest-com.autorpa.lib.nccu.edu.tw/ docview/1774733476?accountid=100677. UNL junior aims to open Nebraska`s first cat cafe. (2015, Jul 15th). University Wire Retrieved June 19th, 2018, from https://search-proquest-com.autorpa.lib.nccu.edu.tw/ docview/1696247430?accountid=100678. 李瑾芳(2008)飼主生活型態與產品認知對寵物商品或服務的購買態度之影響。國立政治大學企業管理系碩士論文. Retrieved June 1st, 2018, from http://thesis.lib. nccu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dallcdr&s=id=%22G0095355022%22.&searchmode=basic9. China Credit Information Service Ltd., 寵物市場大商機. Retrieved June 1st, 2018, from https://www.credit.com.tw/newweb/Market/weekly/index.cfm?sn=12710. Business weekly(2017,Dec 7th). 愛「寵」商機萌出新趨勢. Retrieved June 1st, 2018, from https://www.businessweekly.com.tw/article.aspx?id=21427&type=Blog11. 投中網(2017, Oct 5th). 千億級的寵物市場中有一條你不知道的產業鏈. Retrieved June 1st, 2018, from http://www.sohu.com/a/196356463_32332812. EOLembrain(2009, July 9th). 人口凋零時代的寵愛大商機. Retrieved June 1st, 2018, from http://www.eolembrain.com.tw/Latest_View.aspx?SelectID=13913. Udn news (2017, Dec 29th). 一支iPhone揭露台灣低薪真相. Retrieved June 19th, 2018, from https://udn.com/news/story/6871/290022814. Taiwan Animal News(2016,Feb 26th). 親手送寵物進收容所 理由多牽強. Retrieved June 19th, 2018, from http://www.tanews.org.tw/info/991215. Apply Daily (2016, Sep 3rd), 楊梅埔心生活圈 交通便捷 大樓每坪17萬起. Retrieved June 1st, 2018, from http://home.appledaily.com.tw/article/index/20160903/ 37368804/news/%E6%A5%8A%E6%A2%85%E5%9F%94%E5%BF%83%E7%94%9F%E6%B4%BB%E5%9C%88%E4%BA%A4%E9%80%9A%E4%BE%BF%E6%8D%B7%E5%A4%A7%E6%A8%93%E6%AF%8F%E5%9D%AA17%E8%90%AC%E8%B5%B716. Industry, Commerce and Service Census,2011http://win.dgbas.gov.tw/dgbas04/bc2/ics100F/NY03/%E6%A1%83%E5%9C%92%E7%B8%A3%E5%88%86%E6%9E%90.pdf17. Animal Protection Information of Executive Yuanhttps://animal.coa.gov.tw/html/18. Taoyuan City Investment Service Centerhttp://invest.tycg.gov.tw/home.jsp?id=23&parentpath=0,2019. Household Registration office of Yangmei District, Taoyuanhttp://www.yangmei-hro.tycg.gov.tw/home.jsp?id=13&parentpath=0,1220. Department of Household Registrationhttps://www.ris.gov.tw/346;jsessionid=06716B5B05398546A5393CC1DFF7F996 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
100933029資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100933029 資料類型 thesis dc.contributor.advisor 林月雲 zh_TW dc.contributor.advisor Lin, Yeh-Yun en_US dc.contributor.author (Authors) 趙煦昕 zh_TW dc.contributor.author (Authors) Chao, Hsu-Hsin en_US dc.creator (作者) 趙煦昕 zh_TW dc.creator (作者) Chao, Hsu-Hsin en_US dc.date (日期) 2018 en_US dc.date.accessioned 18-Jul-2018 11:05:32 (UTC+8) - dc.date.available 18-Jul-2018 11:05:32 (UTC+8) - dc.date.issued (上傳時間) 18-Jul-2018 11:05:32 (UTC+8) - dc.identifier (Other Identifiers) G0100933029 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118735 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 100933029 zh_TW dc.description.abstract (摘要) The modern society has provided many conveniences in our lives, but many of these new advancements creates a bigger hole emotionally. Many of us may not admit it, but loneliness or lack of caring among people has taken a hefty toll in our lives, so many of us stare at electronics longer than we actually interact with our love ones. My business plan is to provide a 1 on 1 setting between lonely people and abandoned animals in a cozy and relaxing environment and have the option to have some light food and drinks. I see lots of potential and moreover, we provide a second chance for the animals and a simple way for emotionally challenged individuals to start reaching out again.The abandoned pet crisis recently in Taiwan, although not direct outcome, but a collateral damage. My service also helps relieve the overflowing capacity issue of animal shelters, it brings the awareness of both caring for new psychological issues the modernized and material-centered society brings and animals whom lost a family.We will be located in Yangmei district in Taoyuan city because of an early entry on a rapidly growing young population. We will assist regional public animal shelters in training and provide emotionally stable animals as our “caring staff” to serve customers to create an environment easy for them to relax. Our one by one animal accompanying service will be the first in Taiwan. That gives us the first-mover advantage and the total return period will be 3.25 years. en_US dc.description.tableofcontents 1 Introduction 11.1 Background 11.2 Pet Industry Overview 21.3 Market Overview 42 Executive Summary 82.1 The company 82.2 The Objectives 82.3 Mission Statement 82.4 Business Model 92.5 The proposal 103 Company overview 113.1 Products, Value and Customers 113.1.1 Products and Services 113.1.2 Value 143.1.3 Customers 153.2 Manpower allocation 163.2.1 Job description 163.2.2 Organization chart 173.2.3 Salary structure 173.3 Entry and Grow Strategy 183.4 Location 193.5 Sourcing 203.6 Price strategy 203.7 Promotion and advertising Strategy 214 Industry 234.1 Pets in Taoyuan city 234.2 Accommodation and Catering in Taoyuan city 244.3 Industry structure 254.3.1 New entrants 264.3.2 Bargaining power of suppliers and buyers 264.3.3 Competitive Rivalry 274.3.4 Substitutes 285 Market 305.1 Target Market 305.1.1 Segment 315.1.2 Size 315.2 Demand Forecast 335.2.1 Forecast Assumptions 385.2.2 4P`s of the business plan 396 Potential Risk 406.1 Unacceptable Risk 406.2 Risk of varying quality 406.3 The risk that the product cannot be stored 416.4 The risk of income lose due to the illness or injury of store owner 427 Operation Plan 437.1 Legal Environment 447.1.1 Apply for a health permit 447.1.2 Apply for business license 447.1.3 Tax Registration 448 Financial Projection 458.1 Variable Costs 458.2 Fixed Costs 478.3 Initial Investment 488.4 Break Even Analysis 508.5 Income Statement 528.6 Cash Flow and Net Present Value Analysis 538.6.1 Cash Flow 538.6.2 Net Present Value Analysis 558.7 Payback Period of Investment 569 Conclusions 5810 References 60 zh_TW dc.format.extent 1619812 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100933029 en_US dc.subject (關鍵詞) 一對一 zh_TW dc.subject (關鍵詞) 動物 zh_TW dc.subject (關鍵詞) 陪伴 zh_TW dc.subject (關鍵詞) 寂寞 zh_TW dc.subject (關鍵詞) 拋棄 zh_TW dc.subject (關鍵詞) 狗 zh_TW dc.subject (關鍵詞) 貓 zh_TW dc.subject (關鍵詞) One by one en_US dc.subject (關鍵詞) Animal en_US dc.subject (關鍵詞) Accompany en_US dc.subject (關鍵詞) Loneliness en_US dc.subject (關鍵詞) Abandon en_US dc.subject (關鍵詞) Dogs en_US dc.subject (關鍵詞) Cats en_US dc.title (題名) 一對一寵物陪伴服務之商業企畫書 zh_TW dc.title (題名) One by one animal accompany service business plan en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 1. Tokyo cafe offers an OWL WITH YOUR DRINK. (2015, Feb). News for You, 63, 2. Retrieved June 19th, 2018, from https://search-proquest-com.autorpa.lib.nccu.edu.tw/ docview/1660443591?accountid=100672. Headey, B., Na, F., & Zheng, R. (2008). Pet dogs benefit owners` health: A `natural experiment` in china. Social Indicators Research, 87(3), 481-493. Retrieved June 19th, 2018, from http://dx.doi.org.autorpa.lib.nccu.edu.tw/10.1007/s11205-007-9142-23. Lynch, S. (2018, Mar 12th). Emotional support animals help students with anxiety on campus. University Wire Retrieved June 19th, 2018, from https://search-proquest-com. autorpa.lib.nccu.edu.tw/docview/2012997943?accountid=100674. Dogs help students relax before finals want the chrony in your inbox? (2015, Apr 26th). University Wire Retrieved June 19th, 2018, from https://search-proquest-com. autorpa.lib. nccu.edu.tw/docview/1675825096?accountid=100675. Kessler, B. (2016, Mar 1st). What your dog can do for you. University Wire Retrieved June 19th, 2018, from https://search-proquest-com.autorpa.lib.nccu.edu.tw/docview/ 1769722410?accountid=100676. Parsons, L. (2016, Mar 22nd). At cafe, a chance for homeless cats. University Wire Retrieved June 19th, 2018, from https://search-proquest-com.autorpa.lib.nccu.edu.tw/ docview/1774733476?accountid=100677. UNL junior aims to open Nebraska`s first cat cafe. (2015, Jul 15th). University Wire Retrieved June 19th, 2018, from https://search-proquest-com.autorpa.lib.nccu.edu.tw/ docview/1696247430?accountid=100678. 李瑾芳(2008)飼主生活型態與產品認知對寵物商品或服務的購買態度之影響。國立政治大學企業管理系碩士論文. Retrieved June 1st, 2018, from http://thesis.lib. nccu.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dallcdr&s=id=%22G0095355022%22.&searchmode=basic9. China Credit Information Service Ltd., 寵物市場大商機. Retrieved June 1st, 2018, from https://www.credit.com.tw/newweb/Market/weekly/index.cfm?sn=12710. Business weekly(2017,Dec 7th). 愛「寵」商機萌出新趨勢. Retrieved June 1st, 2018, from https://www.businessweekly.com.tw/article.aspx?id=21427&type=Blog11. 投中網(2017, Oct 5th). 千億級的寵物市場中有一條你不知道的產業鏈. Retrieved June 1st, 2018, from http://www.sohu.com/a/196356463_32332812. EOLembrain(2009, July 9th). 人口凋零時代的寵愛大商機. Retrieved June 1st, 2018, from http://www.eolembrain.com.tw/Latest_View.aspx?SelectID=13913. Udn news (2017, Dec 29th). 一支iPhone揭露台灣低薪真相. Retrieved June 19th, 2018, from https://udn.com/news/story/6871/290022814. Taiwan Animal News(2016,Feb 26th). 親手送寵物進收容所 理由多牽強. Retrieved June 19th, 2018, from http://www.tanews.org.tw/info/991215. Apply Daily (2016, Sep 3rd), 楊梅埔心生活圈 交通便捷 大樓每坪17萬起. Retrieved June 1st, 2018, from http://home.appledaily.com.tw/article/index/20160903/ 37368804/news/%E6%A5%8A%E6%A2%85%E5%9F%94%E5%BF%83%E7%94%9F%E6%B4%BB%E5%9C%88%E4%BA%A4%E9%80%9A%E4%BE%BF%E6%8D%B7%E5%A4%A7%E6%A8%93%E6%AF%8F%E5%9D%AA17%E8%90%AC%E8%B5%B716. Industry, Commerce and Service Census,2011http://win.dgbas.gov.tw/dgbas04/bc2/ics100F/NY03/%E6%A1%83%E5%9C%92%E7%B8%A3%E5%88%86%E6%9E%90.pdf17. Animal Protection Information of Executive Yuanhttps://animal.coa.gov.tw/html/18. Taoyuan City Investment Service Centerhttp://invest.tycg.gov.tw/home.jsp?id=23&parentpath=0,2019. Household Registration office of Yangmei District, Taoyuanhttp://www.yangmei-hro.tycg.gov.tw/home.jsp?id=13&parentpath=0,1220. Department of Household Registrationhttps://www.ris.gov.tw/346;jsessionid=06716B5B05398546A5393CC1DFF7F996 zh_TW dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMBA.025.2018.F08 -
