| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 甘亞柏 | zh_TW |
| dc.contributor.author (Authors) | Sieber, Manuel | en_US |
| dc.creator (作者) | 甘亞柏 | zh_TW |
| dc.creator (作者) | Sieber, Manuel | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 19-Jul-2018 17:26:47 (UTC+8) | - |
| dc.date.available | 19-Jul-2018 17:26:47 (UTC+8) | - |
| dc.date.issued (上傳時間) | 19-Jul-2018 17:26:47 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0101933033 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118757 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 101933033 | zh_TW |
| dc.description.abstract (摘要) | This business aims to improve the situation of one of the most important human helper: The bees. They are responsible for 80% of our food by providing pollination to the plants. But at the same time, they are in huge danger. The number of insects in Europe declined by more than 70% in the last 27 years. This business will not only help the bees, it will be also run economically well.We will improve the diversity of bees in our garden by offer a home for our native bees.We will raise awareness for the situation of our insects and what everyone can do at home to give them a help.Buy entering a niche market, away from the huge and commercial bee breeder, we can deliver locally made products back to the local market. No long transport, no imported material. We will support the native bees and we will not add a species into our nature. Buy selling bee houses and native bee hives, we can ensure the best economic and ecological approach. And everyone can support this by installing our bumble bee houses in their garden.Our business is simple scale to support other regions in Switzerland but also everywhere else in the world.Our target: 10% of all garden owner in Switzerland are also the owner of a bumble bee hive. | en_US |
| dc.description.tableofcontents | 1. The Background, Vision, Mission, Objectives and Business Description 11.1. Overview of the Business Opportunity 11.2. Vision of Success 21.3. Mission 21.4. Business Description 21.5. Core values 32. Target Market 42.1. Clients 42.2. Target Market Size 52.2.1. Trends and Environmental Awareness 63. Strategic Framework 73.1. Business Assessment: Strengths & Weaknesses 73.2. Operating Environment
: Opportunities and Weaknesses 83.3. SWOT Analysis 93.4. Industry Attractiveness: Porter Model 103.4.1. Threat of New Entrants 103.4.2. Buyer’s Bargaining Power 113.4.3. Supplier Power 113.4.4. Threats of Substitutes 123.4.5. Industry Rivalry 123.4.6. Synthesis 133.5. Industry Analysis 133.5.1. Sensitivity to Government Regulation 133.5.2. Technological Change 143.6. Competitive Analysis 144. Marketing Plan 164.1. Marketing Objectives 164.2. Product Strategy 164.3. Distribution Strategy 184.4. Price Strategy 184.5. Promotion Strategy 244.6. Sales Plan 255. Operations Plan 275.1. Yearly Operations 275.2. Research and Development 276. Governance and Human Resource Plan 286.1. Governance 286.2. Roles, Responsibilities and Key People 286.3. Human Resource Budget 297. Financial Plan 307.1. Budget 307.2. Projected Profit and Loss Statement
317.3. Projected Balance Sheet 327.4. Projected Cash Flow Statement 327.5. Net Present Value 337.6. Resource Acquisition 338. References 34 | zh_TW |
| dc.format.extent | 1100584 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0101933033 | en_US |
| dc.subject (關鍵詞) | 蜜蜂 | zh_TW |
| dc.subject (關鍵詞) | 商業企畫 | zh_TW |
| dc.subject (關鍵詞) | Bee | en_US |
| dc.subject (關鍵詞) | Business plan | en_US |
| dc.title (題名) | 商業計劃 : 買一隻蜜蜂 | zh_TW |
| dc.title (題名) | Business plan: buy a bee | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | (n.d.). Retrieved from Model AG: https://www.packshop.ch/de/kategorien/karton/faltschachteln/faltschachteln-1-wellig-braun.html(n.d.). Retrieved from JBerger: http://www.jberger.ch/Fuellmaterialien/Kapok/Kapok-naturfarbig-1-kg::2138.html(n.d.). Retrieved from Pearl: https://www.pearl.ch/ch-a-NX4328-1306.shtml?vid=917&wa_id=27&wa_num=1&gclid=EAIaIQobChMItemLkrOu2wIVCc0bCh1AMQYcEAQYAiABEgIllfD_BwEBetley, M. (2004). Retrieved from Wiki: https://de.wikipedia.org/wiki/Datei:Bombus_terrestris1_trzmiel_ziemny_small.jpgBFS. (2017). Retrieved from Bundesamt fuer Statistik: https://www.bfs.admin.ch/bfs/de/home/statistiken/bau-wohnungswesen/gebaeude.assetdetail.3822733.htmlKlein AM, V. B.-D. (2007). Retrieved from Importance of pollinators in changing landscapes for world crops.Kleingarten. (n.d.). Wiki. Retrieved from Kleingarten: https://de.wikipedia.org/wiki/Kleingarten#Situation_in_der_SchweizLUTW. (2014). Light Up The World. Retrieved May 21, 2014, from Core components of a low-voltage solar photovoltaic (PV) system: http://lutw.org/wp-content/uploads/Core-components-of-a-solar-PV-system.pdfMerkur, M. (2014). Newspaper. Retrieved from Hummeln aus der Plastikbox: https://www.hummeln-stb.de/attachments/article/14/muenchner_merkur-23-03-14.pdfNaturschutzcenter. (n.d.). Retrieved from Naturschutzcenter: https://www.naturschutzcenter.de/hummelnPLOS. (2017, October 18). PLOS. Retrieved from More than 75 percent decline over 27 years in total flying insect biomass in protected areas: http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0185809 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.026.2018.F08 | - |
