| dc.contributor.advisor | 郭維裕 | zh_TW |
| dc.contributor.advisor | Kuo, George | en_US |
| dc.contributor.author (作者) | 藍齊納 | zh_TW |
| dc.contributor.author (作者) | Ndlangamandla, Gcina | en_US |
| dc.creator (作者) | 藍齊納 | zh_TW |
| dc.creator (作者) | Ndlangamandla, Gcina | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 20-七月-2018 17:41:26 (UTC+8) | - |
| dc.date.available | 20-七月-2018 17:41:26 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-七月-2018 17:41:26 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0102933058 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118778 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933058 | zh_TW |
| dc.description.abstract (摘要) | The future prospects for growth in the global tire market is robust, according to the latest in-depth analysis from Smithers Rapra. Exclusive provisional data from its forthcoming report, “The Future of Global Tires to 2022,” shows that the market will experience a steady annual growth rate of 3.4% over the next five years, pushing a total of 2.24 billion units by 2017 to a total of 2.65 billion units in 2022. In Swaziland, the industry is still at its growing stage since few companies who have been dominated by a monopolistic company seem to have paddled behind in terms of competitiveness. Whilst consumers are buying into the idea of “safe driving”, concept, there seems to be great opportunity for companies to exploit more and more places in an endeavor to gain market share and creating a competitive market that will help fight road accidents through eradication of unroadworthy vehicles in the Kingdom of Eswatini.Whilst the demand and supply for tyres, wheel alignment and balancing services is fueled by the growing number of vehicles worlwide, this document provides information on the tyre industry, globally and in the Kingdom of Eswatini and through a feasibility study, it also analyses the future prospects of a company venturing into the industry. The study introduces Qina Wheels and Tyres Services Company’s business model which emanates from its business strategy and marketing strategy. Both strategies are developed in order eliminate possible threats and alleviate weaknesses by focusing more on the company’s strengths and opportunities. Key market penetration strategies and key success factors of the company are presented through the marketing strategy and business model of Qina Wheels and Tyres Company respectively. | en_US |
| dc.description.tableofcontents | 1. Introduction 12. Overview of Wheel and Tyre Services Market in Swaziland 32.1. Demand of Wheels and Tyres in Swaziland 52.2. Supply of Wheel and Tyre Services in Swaziland 92.2.1. Registration and Certifying Agencies 102.2.2. Wheel and Tyre Producers 102.3. SWOT Analysis of Wheel and Tyre Industry in Swaziland 122.3.1. Internal Factors – Strengths and Weaknesses 122.3.2. External Factors – Opportunities and Threats 132.3.3. Competitive Forces 143. Global Overview on the Wheel and Tyre Industry 163.1. Wheels and Tyres Services and Safe Driving Concept 183.2. Wheels and Tyres Demand 203.3. Wheels and Tyres Supply 224. Business Strategy 244.1. Competitor’s Analysis 244.1.1. Swaziland Bandag Tyres 244.2. Qina Wheels and Tyres Services Company Description 264.2.1. Company Vision 284.2.2. Company Mission 284.3. Company Goals 284.4. Strategy and Key Performance Areas 295. Qina Wheels and Tyres Business Model 355.1. Value Proposition 355.2. Key Activities 355.3. Key Resources 365.4. Customer Segments 385.5. Customer Relationship 385.6. Channels 395.7. Key Partners 405.8. Revenue Stream 415.9. Cost Structure 415.10. Summary of Qina Tyres Business Model 436. Marketing Strategy 446.1. Market Segmentation 446.2. Market Targeting 466.3. Marketing Mix 486.3.1. Product 486.3.2. Place 496.3.3. Price 506.3.4. Promotion 516.4. Summary for Marketing Strategy 527. Conclusion 54References 55 | zh_TW |
| dc.format.extent | 1684259 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0102933058 | en_US |
| dc.subject (關鍵詞) | 車輪和輪胎 | zh_TW |
| dc.subject (關鍵詞) | 輪 | zh_TW |
| dc.subject (關鍵詞) | 對齊和平衡 | zh_TW |
| dc.subject (關鍵詞) | 安全駕駛 | zh_TW |
| dc.subject (關鍵詞) | Wheels and tyres | en_US |
| dc.subject (關鍵詞) | Wheel | en_US |
| dc.subject (關鍵詞) | Alignment and balancing | en_US |
| dc.subject (關鍵詞) | Safe driving | en_US |
| dc.title (題名) | QINA輪胎服務公司 | zh_TW |
| dc.title (題名) | Master’s business plan for qina wheels and tyres services company | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | • Bandag Tyres. (2017). Celebrating 30 Years of Re-Retreading.• Central Statistics Office, M. o. (2018). 2018 Labour Force Survey. Mbabane: Central Statistics Office, Ministry of Labor & Social Security• Freedonia. (2018). Tyre Industry Study. Retrieved from https://www.freedoniagroup.com/industry-study/world-tire• Market Research Reports, Inc. (2018, June 7). The Market Research Reports. Retrieved from www.marketresearchreports.com: https://www.marketresearchreports.com• Ministry of Labour and Social Security. (2017). The Swaziland Integrated Labour Survey. Mbabane: Ministry of Labour and Social Security.• Ministry of Public Works. (2018). Roads Inspection Report. Mbabane: Roads Department.• Research, Persistence Market. (2018, Aug 2018). Wheel Alignment Machines Market. Retrieved from Persistence Market Research: https://www.persistencemarketresearch.com/market-research/wheel-alignment-machines-market.asp• Royal Eswatini Police. (2018). Road traffic Accidents Statistics in the Kingdom of Eswatini. Mbabane: Royal Eswatini Police.• South Africa Online Road Safety Awareness . (2018, June). Wheel balance, Alignment and Safe Driving. Retrieved from www.arrivealive.co.za: https://www.arrivealive.co.za/Wheel-Balance-Wheel-Alignment-and-Safe-Driving• Statistics Department. (2017). Income by Swazi Citizens. Mbabane: Central Statistics Office, Ministry of Labor & Social Security.• The Central Bank of Eswatini. (2017, 06). The Central Bank. Retrieved from The Central Bank of The Kingdom of Eswatini• The Daily Records. (2018, March 27). The Daily Records -Latest News Around the Globe. Retrieved from The Daily Records: www.thedailyrecords.com | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.030.2018.F08 | - |
