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題名 Towards building a value co-creation circle in social commerce
作者 Yu, Chia-Hui
Tsai, Chia-Chang
Wang, Yic-huan
Lai, Kuei-Kuei
MinaTajvidi
貢獻者 科技管理與智慧財產研究所
關鍵詞 Social commerce; Value co-creation; Google Analytics; Customer engagement
日期 2018-04
上傳時間 24-Jul-2018 16:47:14 (UTC+8)
摘要 The rise of social commerce has brought several new challenges for firms and reshaped the way people purchase products and services. Firms are struggling to co-create value with customers to identify their needs and offer innovative products. To address these challenges, this study proposes a value co-creation circle and explores the key factors for developing a successful value co-creation circle on social commerce platforms. A case study of a taxi company in Taiwan was conducted. Data was collected from face-to-face interviews with the managers and analysed using Google Analytics. The proposed value co-creation circle not only creates benefits from network externality by the growth in membership, but also enhances service quality in the social commerce platform. This study explores a new perspective of the value co-creation circle in the social commerce environment that allows practitioners to develop a value circulation by network externality and co-create value with customers.
關聯 Computers in Human Behavior
資料類型 article
DOI https://doi.org/10.1016/j.chb.2018.04.021
dc.contributor 科技管理與智慧財產研究所
dc.creator (作者) Yu, Chia-Huien_US
dc.creator (作者) Tsai, Chia-Changen_US
dc.creator (作者) Wang, Yic-huanen_US
dc.creator (作者) Lai, Kuei-Kueien_US
dc.creator (作者) MinaTajvidien_US
dc.date (日期) 2018-04
dc.date.accessioned 24-Jul-2018 16:47:14 (UTC+8)-
dc.date.available 24-Jul-2018 16:47:14 (UTC+8)-
dc.date.issued (上傳時間) 24-Jul-2018 16:47:14 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118865-
dc.description.abstract (摘要) The rise of social commerce has brought several new challenges for firms and reshaped the way people purchase products and services. Firms are struggling to co-create value with customers to identify their needs and offer innovative products. To address these challenges, this study proposes a value co-creation circle and explores the key factors for developing a successful value co-creation circle on social commerce platforms. A case study of a taxi company in Taiwan was conducted. Data was collected from face-to-face interviews with the managers and analysed using Google Analytics. The proposed value co-creation circle not only creates benefits from network externality by the growth in membership, but also enhances service quality in the social commerce platform. This study explores a new perspective of the value co-creation circle in the social commerce environment that allows practitioners to develop a value circulation by network externality and co-create value with customers.en_US
dc.format.extent 946419 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Computers in Human Behavior
dc.subject (關鍵詞) Social commerce; Value co-creation; Google Analytics; Customer engagementen_US
dc.title (題名) Towards building a value co-creation circle in social commerceen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1016/j.chb.2018.04.021
dc.doi.uri (DOI) https://doi.org/10.1016/j.chb.2018.04.021