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題名 產品開發對於台灣生技化妝品產業之 影響、挑戰以及發展前景
Implication, challenge and outlook of product development for bioactive cosmetic industry in Taiwan
作者 謝致佳
Hsieh, Chih-Chia
貢獻者 何小台
Ho, Chester
謝致佳
Hsieh, Chih-Chia
關鍵詞 產品開發
生技化妝品產業
化妝品鏈
New product development
Bioactive cosmetic industry
Cosmetic value chain
日期 2018
上傳時間 27-Jul-2018 11:56:06 (UTC+8)
摘要 This thesis investigates the implication, challenges and outlooks of new product development, referred to as NPD in short, for bioactive cosmetic industry in Taiwan. Historically, Taiwanese cosmetic companies have mainly focused on the domestic market with a small number of both upstream ingredient suppliers and downstream cosmetic brands who endeavor to foray into the global market and compete with companies from around the world. Driven by both advanced science and volatile market trends, the world’s cosmetic industry is very attractive and lucrative, yet the competition is intense. Compared with countries, like France, the U.S.A, Japan and even Korea, the Taiwanese cosmetic industry is not only small but also less innovative. The Taiwanese cosmetic industry has always been the follower and less known in the global market. In the 2010s, there are not too many but too few Taiwanese cosmetic brands who has made some reputation overseas; these companies include O’Right and Timless Truth Mask whose successes have transpired to Europe, as well as TCI and Niuer whose growth has been mainly driven by their business expansions in Mainland China. On the upstream cosmetic industry value chain, Corum has also gained some reputation as a global supplier of bioactive cosmetic ingredients. Despites the challenges present in both corporate and industry levels, as discussed in the thesis, the key for Taiwanese companies to thrive in the global cosmetic industry may as well rest upon the ability of these companies to innovate and develop new or improved ingredients/products and shorten “time to market”. NPD is a disciplined but loose process that allow a company to systematically scrutinize the development of new product concept(s) and screen out any potential inauspicious ideas in early stages. It is essential for Taiwanese businesses to integrate and leverage expertise in different areas within the company through embracing effective NPD, which, in turn, would help them grow their competitiveness as well as long-term success.
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     2. Rey, S. (2017, January 11). Cosmetics from Ancient Times. Retrieved from http://solarey.net/cosmetics-ancient-times/
     3. 楊智超. (2015, October 26). 不景氣也要愛漂亮！台灣化妝品產值，今年要挑戰175億歷史高峰. Retrieved from https://wealth.businessweekly.com.tw/m/GArticle.aspx?id=ARTL000044814
     4. Research and Markets. (2015, June). Global Cosmetics Market - By Product type, Ingredient, Geography, And Vendors - Market Size, Demand Forecasts, Industry Trends and Updates, Supplier Market Shares 2014- 2020. Report ID: 3329348. Retrieved from Research and Markets database.
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描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933003
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102933003
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chesteren_US
dc.contributor.author (Authors) 謝致佳zh_TW
dc.contributor.author (Authors) Hsieh, Chih-Chiaen_US
dc.creator (作者) 謝致佳zh_TW
dc.creator (作者) Hsieh, Chih-Chiaen_US
dc.date (日期) 2018en_US
dc.date.accessioned 27-Jul-2018 11:56:06 (UTC+8)-
dc.date.available 27-Jul-2018 11:56:06 (UTC+8)-
dc.date.issued (上傳時間) 27-Jul-2018 11:56:06 (UTC+8)-
dc.identifier (Other Identifiers) G0102933003en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118946-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 102933003zh_TW
dc.description.abstract (摘要) This thesis investigates the implication, challenges and outlooks of new product development, referred to as NPD in short, for bioactive cosmetic industry in Taiwan. Historically, Taiwanese cosmetic companies have mainly focused on the domestic market with a small number of both upstream ingredient suppliers and downstream cosmetic brands who endeavor to foray into the global market and compete with companies from around the world. Driven by both advanced science and volatile market trends, the world’s cosmetic industry is very attractive and lucrative, yet the competition is intense. Compared with countries, like France, the U.S.A, Japan and even Korea, the Taiwanese cosmetic industry is not only small but also less innovative. The Taiwanese cosmetic industry has always been the follower and less known in the global market. In the 2010s, there are not too many but too few Taiwanese cosmetic brands who has made some reputation overseas; these companies include O’Right and Timless Truth Mask whose successes have transpired to Europe, as well as TCI and Niuer whose growth has been mainly driven by their business expansions in Mainland China. On the upstream cosmetic industry value chain, Corum has also gained some reputation as a global supplier of bioactive cosmetic ingredients. Despites the challenges present in both corporate and industry levels, as discussed in the thesis, the key for Taiwanese companies to thrive in the global cosmetic industry may as well rest upon the ability of these companies to innovate and develop new or improved ingredients/products and shorten “time to market”. NPD is a disciplined but loose process that allow a company to systematically scrutinize the development of new product concept(s) and screen out any potential inauspicious ideas in early stages. It is essential for Taiwanese businesses to integrate and leverage expertise in different areas within the company through embracing effective NPD, which, in turn, would help them grow their competitiveness as well as long-term success.en_US
dc.description.tableofcontents 1. Introduction .......1
     1.1. What is Bioactive Cosmetics?..........2
     1.2. Upstream & downstream of Cosmetic Industry Value Chain........3
     1.3. Background of Cosmetic Industry in Taiwan ......4
     2. New Product Development Funnel and Strategy .....12
     2.1. 8-Step New Product Development Process......12
     2.2. Other Perspectives: “Business Development” and “Company” Perspectives ...............14
     2.3. Classic Product Development: Pharmaceutical & IT Industries....................................15
     2.4. Global Outsourcing Strategy for Product Development ...........19
     3. Implications of Product Development..........21
     3.1. Why is NPD critical for businesses? .........21
     3.2. Key Success Factors for Product Development ............23
     Product Development Strategy........... 23
     Support of Top and Senior Managements ........... 24
     Cross-Functional Collaboration............. 24
     Defined Roles and Responsibilities in Product Development........ 25
     Front-End Success of New Product Development ........... 25
     Market Receptiveness and Precognition.......... 26
     Design and Implementation of Key Performance Index ............. 26
     Other Critical Success Factors to Product Development.............. 27
     4. Current Practices of Bioactive Cosmetic Industry ...........29
     4.1. Upstream Bioactive Cosmetic Ingredient Development............29
     4.2. Downstream Cosmetic and Cosmeceutical Development .............38
     iii
     4.3. Current NPD Practices of Bioactive Cosmetic Industry in Taiwan.............44
     4.4. NPD Practices, Approaches and Technologies in Other Countries ..............47
     5. Present Challenges for Bioactive Cosmetic Industry in Taiwan ............56
     5.1. Corporate-Level Challenges & Ineptitudes............56
     5.1.1. Corporate Myopia & Lack of Marketing Leverage............. 56
     5.2. Industry-Level Challenges & Ineptitudes ...........58
     5.2.1. Low Local Investor Awareness & Short-Sightedness................ 58
     5.2.2. Limited Talent Pool............... 59
     5.2.3. Low Industry-Academy Cooperation ............. 59
     5.2.4. Lack of governmental focus and low funding................ 60
     5.2.5. Lack of Country Image................ 60
     5.2.6. Tightening of Global and Local Regulatory Requirement ........ 61
     6. Conclusion: Outlook & Opportunities............62
     7. Reference ................68		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102933003en_US
dc.subject (關鍵詞) 產品開發zh_TW
dc.subject (關鍵詞) 生技化妝品產業zh_TW
dc.subject (關鍵詞) 化妝品鏈zh_TW
dc.subject (關鍵詞) New product developmenten_US
dc.subject (關鍵詞) Bioactive cosmetic industryen_US
dc.subject (關鍵詞) Cosmetic value chainen_US
dc.title (題名) 產品開發對於台灣生技化妝品產業之 影響、挑戰以及發展前景zh_TW
dc.title (題名) Implication, challenge and outlook of product development for bioactive cosmetic industry in Taiwanen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. Duronio, B. (2012, June 28). Some Psychologists Did A Thorough Study Of The `Lipstick` Economic Indicator. Business Insider. Retrieved from http://www.businessinsider.com/lipstick-effect-mating-pscyhology-2012-6
     2. Rey, S. (2017, January 11). Cosmetics from Ancient Times. Retrieved from http://solarey.net/cosmetics-ancient-times/
     3. 楊智超. (2015, October 26). 不景氣也要愛漂亮！台灣化妝品產值，今年要挑戰175億歷史高峰. Retrieved from https://wealth.businessweekly.com.tw/m/GArticle.aspx?id=ARTL000044814
     4. Research and Markets. (2015, June). Global Cosmetics Market - By Product type, Ingredient, Geography, And Vendors - Market Size, Demand Forecasts, Industry Trends and Updates, Supplier Market Shares 2014- 2020. Report ID: 3329348. Retrieved from Research and Markets database.
     5. Huang, Y. C. & Huang, F. (2018, January 15). Taiwan cosmetics exports hit new high in 2017. FOCUS TAIWAN - CNA ENGLISH NEWS. Retrieved from http://focustaiwan.tw/news/aeco/201801150017.aspx
     6. Global Cosmetics Products Market expected to reach USD 805.61 billion by 2023. (2018, March 13). Reuters. Retrieved from https://www.reuters.com/brandfeatures/venture-capital/article?id=30351
     7. Maheshwari, S. (2013, October). The Cosmeceutical Market - Current and Future Outlook [PowerPoint slides]. Retrieved from https://asia.in-cosmetics.com/RXUK/RXUK_In-CosmeticsAsia/2013/Documents/MarketingTrendsPresentations/The%20Cosmeceutical%20Market-%20Current%20And%20Future%20Outlook.pdf?v=635200264620502552
     8. Mordor Intelligence. (2018, March). Cosmeceuticals Market - Segmented by Products Type, Active Ingredients, and Regions - Growth, Trends, and Forecast (2018 - 2023). Retrieved from Mordor Intelligence database.
     9. Euromonitor. (n.d). Passport Skin Care Global. Retrieved from Euromonitor database.
     10. MarketsandMarkets. (2017, January). Active Ingredients Market for Cosmetics by Functionality (Conditioning Agents, UV Filters, Anti-Aging Agents, Skin Lightening Agents), Application (Skin Care, Hair Care) - Global Forecast to 2026. Report ID: CH 4872Retrieved from MarketsandMarkets database.
     11. 致富密碼. (2008). 從阿媽弘道網路年級美眉的新竹香粉[Video file]. Retrieved from https://www.youtube.com/watch?reload=9&v=QT8jFahz7h4
     12. TWCIA. (2008). Association History. Retrieved from http://www.twcia-cos.org.tw/history_en.html
     13. 劉麗惠. (2013, August). 揮別代工台商朝品牌路邁進. TRADE 貿易雜誌, 60-63. Retrieved from http://www.ieatpe.org.tw/magazine/ebook266/b5.pdf
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dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMBA.033.2018.F08-