| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 曹瑋 | zh_TW |
| dc.contributor.author (作者) | Tsao, Wei | en_US |
| dc.creator (作者) | 曹瑋 | zh_TW |
| dc.creator (作者) | Tsao, Wei | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 27-七月-2018 11:57:51 (UTC+8) | - |
| dc.date.available | 27-七月-2018 11:57:51 (UTC+8) | - |
| dc.date.issued (上傳時間) | 27-七月-2018 11:57:51 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0103933015 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118947 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933015 | zh_TW |
| dc.description.abstract (摘要) | | zh_TW |
| dc.description.abstract (摘要) | In this era of globalization, international trading plays an important role of economic development for every country. Without transportation industry’s support, this cannot be done. There are two main players in this market, one is shipping company and airline, the other is freight forwarders. Even though this is a traditional industry which has been existing for a long time, technology innovation has brought light into the end of the tunnel. For example, carriers introduce weekly containerize service after world war II which allowed shipper to move goods in large scale and low cost. Whereas in order to cope with high logistics demand coming out of e-commerce development, forwarders now are able to provide in-depth cargo tracking service, warehouse service, and total supply-chain solution. To better understand this phenomenon, writer prepare a case study on an existing successful freight forwarder with more than 30 years of proven history.The aim of this case study is to learn why forwarder company can achieve today’s success, and how they can overcome difficulties, survive through severe competition. In the same time, through study overall shipping industry, customer’s behavior, growth of developing country and business model. I hope to find new opportunity for this company. | en_US |
| dc.description.tableofcontents | 1. Company analysis 11.1. Contract 21.2. Complete network and wholly-owned offices 31.3. Superior Sales Force 51.4. Strategic talent management - Family value 61.5. Ocean LCL shipment 61.6. Air Freight 71.7. Customs and Brokerage 71.8. Customer resource and E-services 71.9. Warehouse & Distribution Services 71.10. Cargo insurance 81.11. Philanthropy 82. Company’s strategy 92.1. First stage 92.2. Second stage 112.3. Third stage 123. Industry Analysis 153.1. Ocean Freight forwarding 153.2. Air Freight forwarding 223.3. Difference between Airline company/Shipping carrier and NVOCC 273.4. 2018 Global Growth Outlook 284. Freight Forwarder’s Business Model 304.1. Value propositions 304.2. Customer segments 304.3. Channels 314.4. Customer relationships 314.5. Revenue streams 324.6. Key partners 324.7. Key resources 334.8. Key activities 334.9. Cost structure 345. Customer analysis 356. India expansion 39Conclusion 48 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933015 | en_US |
| dc.subject (關鍵詞) | 物流 | zh_TW |
| dc.subject (關鍵詞) | 運送 | zh_TW |
| dc.subject (關鍵詞) | 否沃德 | zh_TW |
| dc.subject (關鍵詞) | 運輸 | zh_TW |
| dc.subject (關鍵詞) | 案例分析 | zh_TW |
| dc.subject (關鍵詞) | Logistics | en_US |
| dc.subject (關鍵詞) | Shipping | en_US |
| dc.subject (關鍵詞) | Forwarders | en_US |
| dc.subject (關鍵詞) | Transportation | en_US |
| dc.subject (關鍵詞) | Case study | en_US |
| dc.title (題名) | 否沃德公司研究分析 | zh_TW |
| dc.title (題名) | Forwarder company case study | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 經指導教授認可不須參考文獻 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.037.2018.F08 | - |
