| dc.contributor.advisor | 劉秀明 | zh_TW |
| dc.contributor.advisor | Liu, Sandra | en_US |
| dc.contributor.author (Authors) | 平良佑司 | zh_TW |
| dc.contributor.author (Authors) | Taira, Yuji | en_US |
| dc.creator (作者) | 平良佑司 | zh_TW |
| dc.creator (作者) | Taira, Yuji | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 27-Jul-2018 12:05:02 (UTC+8) | - |
| dc.date.available | 27-Jul-2018 12:05:02 (UTC+8) | - |
| dc.date.issued (上傳時間) | 27-Jul-2018 12:05:02 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0105933035 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118950 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 105933035 | zh_TW |
| dc.description.abstract (摘要) | | zh_TW |
| dc.description.abstract (摘要) | The thesis describes the business plan of my start-up school at Okinawa Japan in 2018. The school is called “Nihao Taiwan” which aims to support Okinawan students who want to go Taiwan for higher education. We plan to continue to support them after their passing the local entrance exam because the students might encounter possible challenges in their college life. How do we support the students through their entire journey? The school provides three core value propositions to students and their parents. First, we provide a high quality teaching of Chinese and Chinese cultural environment to the students. Second, after students have learned basic Chinese, we provide them the university tour in Taiwan in order for them to get real experience in Taiwan. Third, not only teaching and touring for them, we also support them after they pass the entrance exam, such as helping them to get ARC, mentoring them with some college life issues, or supporting them for their future career. The school offers whole package of education service to those who want to go and study in Taiwan and want to do business in the Chinese-speaking countries. This thesis encompasses the entire business plan, including sales forecast, marketing plan, and financial plan. | en_US |
| dc.description.tableofcontents | 1. Executive Summary.........12. Business Scenario..........42-1. Business environment ........42-2. Business proposition ...........42-3. Why do we start up a school in Okinawa? .......52-4. Why did we choose Taiwan for location? .........93. Customer segments and respective value propositions ....... 113.1. Customer Segments ........... 113.2. Customer Pains and respective value proposition ......... 114. Key partners and their value propositions........135. Key resources and key activities.........155-1. Key Resources..........155-2. Key Activities.........166. Customer relations and channel.......186.1. Customer relations:.............186.2. Channel:..........187. SWOT analysis.................208. Marketing Plan .........248.1. Market research ......248.2. Market research ........249. Operation Plan ..........269.1. Promotion ..........269.2. Teaching at school ............289.3. Managing information ..........309.4. University tour..........329.5. Application support ............349.6. Mentoring .........3510. Cost structure and revenue streams ..........3610.1. Cost Structure........3610.2. Revenue Stream..............3811. Financial Plan...............4111-2. Price for tuition including application support...42v11-3. Cost, Revenue, and Profit.......4312. Adding Optional value for Nihao Taiwan.......4513. Conclusion.......47Reference .......48Appendix ........49 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0105933035 | en_US |
| dc.subject (關鍵詞) | 你好台灣 | zh_TW |
| dc.subject (關鍵詞) | 學校事業 | zh_TW |
| dc.subject (關鍵詞) | 沖繩中學生 | zh_TW |
| dc.subject (關鍵詞) | 台灣學歷 | zh_TW |
| dc.subject (關鍵詞) | 為學生和家長提供全套教育支持 | zh_TW |
| dc.subject (關鍵詞) | Nihao Taiwan | en_US |
| dc.subject (關鍵詞) | School business | en_US |
| dc.subject (關鍵詞) | High school students in Okinawa | en_US |
| dc.subject (關鍵詞) | Degree in Taiwan’s university | en_US |
| dc.subject (關鍵詞) | Whole package education support for students and parents | en_US |
| dc.title (題名) | 日本沖繩創業留學學校的商業企劃 | zh_TW |
| dc.title (題名) | Business plan for the startup school at Okinawa, Japan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. Lecture materials from Strategic business modeling by Professor Sandra Liu 2. Insurance in Taiwan: https://www.nhi.gov.tw/Content_List.aspx?n=FF335AE61650DFB8&topn=3185A4DF68749BA9 3. Insurance in Japan: http://5kuho.com/html/keisan.html 4. Competitors Homepage: http://tw-academy.com/ 5.Population estimation from JP government: http://www.pref.okinawa.jp/ 6. Education plan in Okinawa: http://www.pref.okinawa.jp/site/kikaku/chosei/staff/documents/170315-koutoukyouiku-kankeishiryou.pdf6. Tuition fee research: NCCU, Tokyo University 7. Number of tourist vising Okinawa: http://www.okinawatimes.co.jp/articles/-/80757 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.029.2018.F08 | - |
