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題名 公共外交塑造形象之研究：以俄國爲例
Image Building In Terms Of Public Diplomacy: The Case Study Of Russia作者 林海麗 貢獻者 王定士
林海麗關鍵詞 俄羅斯
塑造形象
社交媒體
軟實力
公共外交
國家形象日期 2018 上傳時間 27-Jul-2018 12:54:38 (UTC+8) 摘要 The purpose of this study is to investigate the manner in which Russian Ministry of Foreign Affairs employs social media in their image building activities. Over the past years, political events dramatically impacted brand “Russia” on world arena. The study also demonstrates that analyzing pubic diplomacy content enables one to identify the national image being promoted. It aimed to identify the main themes of social media accounts of Russian foreign ministry in Facebook and Twitter. Following that, the paper has made an attempt to answer what images of itself Russia transmits to international audience through social media during a new information “cold war.” 參考文獻 Aghaei, S. (2012). Evolution of the World Wide Web: From Web 1.0 to Web 4.0. International journal of Web & Semantic Technology, 3(1), pp.1-10. Batanova, O. (2013). The Russian World. International Affairs, 1, pp.116-122. Carnegie. (2016). Russia 2020: Scenarios for the Future Event at Carnegie Endowment for International Peace (Vol. April 21, 2011). Washington, DC. Cull N.J. (2011) WikiLeaks, Public Diplomacy 2.0 and the State of Digital Public Diplomacy. Place Branding and Public diplomacy, 7, pp.1-8. Dizard W. (2001). Digital Diplomacy: U.S. Foreign Policy in the Information Age. Westport, Praeger Publishers. Edelman, M. (1993). Contestable Categories and Public Opinion. Political Communication, 10, pp.231-242. Entman, R. M., Page, B. I. (1994). The News Before the Storm: The Iraq War Debate and the Limits to Media Independence. Taken by Storm: The News Media, Public Opinion and U.S. Foreign Policy in the Gulf War. Chicago: University of Chicago Press. Entman, R. M. (1991). Framing U.S. Coverage of International News: Contrasts in Narratives of the KAL and Iran Air Incidents. Journal of Communication, 41(4), pp.6- 26. Entman, R. M. (1993). Framing: Toward Clarification of a Fractured Paradigm. Journal of Communication, 43(4), pp.51-58. Gass, R.H., Seiter, J.S. (2009). Credibility and public diplomacy. In N. Snow & P.M. Taylor (Eds.), The public diplomacy handbook, pp. 154-165. Glassman, J.K. (2008). Public Diplomacy 2.0: A New Approach to Global Engagement. Retrieved from http://2001-2009.state.gov/r/us/2008/ 112605.html Gudjonsson, H. (2005) `Nation branding`, Place Branding, 1(3), pp. 283-298. Hanson, F. Revolution @State: The Spread of E-diplomacy. Retrieved from http://lowyinstitute.cachefly.net/files/hanson_revolution_state_web.pdf Internet User Forecast by Country. An Estimate and Forecast of Internet Users in 57 Countrues and 6 Regions of the World. (2017). Retrieved from http://www.etforecasts.com/products/ES_intusersv2.htm IT Strategic Plan. Fiscal years 2011-2013. Retrieved from http://www.state.gov/m/irm/rls/148572.htm#goal1 Iyengar, S., Reeves, R. (1997). Do the Media Govern? Ca., p.380 Jarol, В., Manheim S., Robert В. (1984). Changing National Images: International Public Relations and Media Agenda Setting. American Political Science Review, 78, pp.641- 657. Jenes,B. (2007): Connection between the ecologically oriented consumer behavior and country image. Marketing és Menedzsment, 6, pp.34-43. Kononenko, V. (2009). Sozdat’ obraz Rossii? [ Create image of Russia?]. Rossiya v globalnoi politike, 2. Retrieved from http://www.globalaffairs.ru/number/n_6562 Kosachev K. (2012). Chto takoe obshestvennaya diplomatiya I zachem ona nyzhna Rossii? [ What is public diplomacy and why Russia needs it?]. Retrieved from http://russiancouncil.ru/inner/?id_4=791#top Kosicki, G. M., Pan, Z. (1985). Framing Analysis: An Approach to News Discourse. Political Communication, 10, pp.55-75. Kosobokova, T. (2008). Obshestvennaya Diplomatiya. Novaya komissiya Obshestvennoi palati. [ Public diplomacy: A new commission of Common chamber]. VZGLYAD, Retrieved from http://www.vz.ru/politics/2006/2/14/22534.html Kotler, P., Haider, D., & Rein, I. (1993). Marketing Places: Attracting Investment and Tourism to Cities, States and Nations. The Free Press, 3, pp.76-87. Kotler, P & Gertner, D (2002) `Country as brand, product, and beyond: A place marketing and brand management perspective`. Brand Management, 9(4-5), pp. 249-261. Lebedenko, V. (2004). Russia`s National Identity and Image-Building. International Affairs, 50(4), pp. 71-77. Lozansky, E. (2008). The Limitations of Russian Public Diplomacy. Discovery Institute: Russia Blog, Retrieved from http://www.russiablog.org/2008/03/cant_buy_love_the_limits_of_ru.php Martin, I. M., Eroglu, S. (1993): Measuring a Multi-Dimensional Construct: Country Image. Journal of Business Research, 28, p. 193. Nye, J. S. (2004). Soft Power: The Means to Success in World Politics (1st ed.): Public Affairs. Nye, J. S. (2014). What China and Russia Don’t Get About Soft Power? Retrieved from http://www.foreignpolicy.com/articles/2013/04/29/ Polegkyi O. (2011). Changes in Russian Foreign Policy Discourse and Concept of «Russian World» // PECOB’s Papers Series. № 16. Putin, V. (2005). Annual Address to the Federal Assembly of the Russian Federation. Kremlin: Presidential Speeches. Retrieved from http://archive.kremlin.ru/eng/speeches/2005/04/25/2031_type70029type82912_87086.shtml Rasmussen, S. (2009). Discourse Analysis of EU Public Diplomacy Messages and Practices. Discussion papers in Diplomacy, Netherlands Institute of International Relations ‘Clingendael’. Rogozin, D. (2010). Russia Challenged by `Public Diplomacy` of the West. International Affairs, 5, pp.84-90. Rossotrudnichestvo. (2010). Rossotrudnichestvo v Mire: O deyatelnosti Rossotrudnichestva v ramkakh programm sodeistviya mezhdunarodnomu razvitiyu [ Rossotrudnichestvo in the world: The work of Rossotrudnichestvo in terms of international development]. Department of Information, Moscow: Rossotrudnichestvo. Rukavishnikov, V. O. (2004). Otnoshenie Amerikantsev k Sovremennoi Rossii. [ The Americans’ attitude to modern Russia]. Sotsiologicheskie Issledovaniya. Retrieved from http://www.ecsocman.edu.ru/socis/msg/16590288.html Russia Beyond the Headlines. (2017). Russia wants Donbass to remain part of Ukraine – Lavrov, 15 December. Retrieved from http://rbth.com/news/2014/12/15/russia_wants_donbass_to_remain_part_of_ukraine_lavrov_42265.html, accessed 17 January 2018. Seib, P. (2009). Towards A New Public Diplomacy: Re-directing U.S. Foreign Policy. New York: Palgrave-MacMillan. Seib, P. (2012). Real-Time Diplomacy: Politics and Power in the Social Media Era. New York: Palgrave-MacMillan. Shershnev I.L. (2011). Obshestvennaya diplomatiya: strategicheskiy resurs geopolitiki Rossii [ Public diplomacy: strategic resource of Russian geopolitics]. Retrieved from http://mir-politika.ru/148-obschestvennaya-diplomatiya-strategicheskiy-resurs-geopolitiki-rossii.html Simons, G. (2014). Taking the new public diplomacy online. Place Branding and Public Diplomacy, 22, pp.1-14. Simons, G. (2017). Attempting to rebrand the branded: Russia’s international image in the 21st century. Russian Journal of Communication 4(Nos. 3/4), pp.322–350. Tsvetkova, N.A. (2011). Programmy Web 2.0 v publichnoy diplomatii SShA [Web 2.0. Programs in the US Public Diplomacy]. SShA i Kanada: ekonomika, politika, kultura, 3, pp.109-122. Tsygankov, A. P. (2009). Russophobia. New York, NY: Palgrave Macmillan. Tsygankov, A. P. (2010). Russia`s Foreign Policy: Change and Continuity in National Identity (2 ed.): Rowman & Littlefield Publishers. Twittercounter. Twitter Top 100 Most Followers. Retrieved from https://twittercounter.com/pages/100 Wolf, Ch. Jr., Rosen, B. (2013). Public Diplomacy: How to Think about and Improve It RAND corporation, Retrieved from http://www.rand.org/content/dam/rand/pubs/occasional_papers/2004/RAND_OP134.pdf Xin Zhonga, Jiayi Lua. (2013). Public diplomacy meets social media: A study of the U.S. Embassy`s blogs and micro-blogs. Public Relations Review, 39(5), pp.542–548. 描述 碩士
國立政治大學
數位內容碩士學位學程
104461017資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104461017 資料類型 thesis dc.contributor.advisor 王定士 zh_TW dc.contributor.author (Authors) 林海麗 zh_TW dc.creator (作者) 林海麗 zh_TW dc.date (日期) 2018 en_US dc.date.accessioned 27-Jul-2018 12:54:38 (UTC+8) - dc.date.available 27-Jul-2018 12:54:38 (UTC+8) - dc.date.issued (上傳時間) 27-Jul-2018 12:54:38 (UTC+8) - dc.identifier (Other Identifiers) G0104461017 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118993 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 數位內容碩士學位學程 zh_TW dc.description (描述) 104461017 zh_TW dc.description.abstract (摘要) The purpose of this study is to investigate the manner in which Russian Ministry of Foreign Affairs employs social media in their image building activities. Over the past years, political events dramatically impacted brand “Russia” on world arena. The study also demonstrates that analyzing pubic diplomacy content enables one to identify the national image being promoted. It aimed to identify the main themes of social media accounts of Russian foreign ministry in Facebook and Twitter. Following that, the paper has made an attempt to answer what images of itself Russia transmits to international audience through social media during a new information “cold war.” en_US dc.description.tableofcontents Abstract iii Chapter I. Introduction 1 1.1. Motivation and Purpose of the Study 2 1.1.1 Motivation of the Study 2 1.1.2 Purpose of the Study 4 1.2. Hypothesized Proposition and Framework of the Study 6 1.2.1 Hypothesized Proposition 7 1.2.2 Framework of the Study 8 1.3. Literature Review and Methodology 16 1.3.1 Literature Review 16 1.3.2 Methodology 20 Chapter II. Public diplomacy and Social Media 23 2.1. Public Diplomacy 2.0: Diplomacy Meets Social Media 23 2.2. The Practice of Countries on Public Diplomacy 2.0 28 Chapter III. Russia’s MFA Social Media Practices and Analyses 32 3.1. Russia’s Positive Role in Ukrainian Crisis 33 3.2. Russia as a Peacemaker in the Arab World 35 3.3. Projection of Foreign Publics 38 Chapter IV. Conclusion 42 4.1. Findings and Contribution of the Study 42 4.2. Limitations & Suggestions 45 References 48 zh_TW dc.format.extent 1055070 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104461017 en_US dc.subject (關鍵詞) 俄羅斯 zh_TW dc.subject (關鍵詞) 塑造形象 zh_TW dc.subject (關鍵詞) 社交媒體 zh_TW dc.subject (關鍵詞) 軟實力 zh_TW dc.subject (關鍵詞) 公共外交 zh_TW dc.subject (關鍵詞) 國家形象 zh_TW dc.title (題名) 公共外交塑造形象之研究：以俄國爲例 zh_TW dc.title (題名) Image Building In Terms Of Public Diplomacy: The Case Study Of Russia en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Aghaei, S. (2012). Evolution of the World Wide Web: From Web 1.0 to Web 4.0. International journal of Web & Semantic Technology, 3(1), pp.1-10. Batanova, O. (2013). The Russian World. International Affairs, 1, pp.116-122. Carnegie. (2016). Russia 2020: Scenarios for the Future Event at Carnegie Endowment for International Peace (Vol. April 21, 2011). Washington, DC. Cull N.J. (2011) WikiLeaks, Public Diplomacy 2.0 and the State of Digital Public Diplomacy. Place Branding and Public diplomacy, 7, pp.1-8. Dizard W. (2001). Digital Diplomacy: U.S. Foreign Policy in the Information Age. Westport, Praeger Publishers. Edelman, M. (1993). Contestable Categories and Public Opinion. Political Communication, 10, pp.231-242. Entman, R. M., Page, B. I. (1994). The News Before the Storm: The Iraq War Debate and the Limits to Media Independence. Taken by Storm: The News Media, Public Opinion and U.S. Foreign Policy in the Gulf War. Chicago: University of Chicago Press. Entman, R. M. (1991). Framing U.S. Coverage of International News: Contrasts in Narratives of the KAL and Iran Air Incidents. Journal of Communication, 41(4), pp.6- 26. Entman, R. M. (1993). Framing: Toward Clarification of a Fractured Paradigm. Journal of Communication, 43(4), pp.51-58. Gass, R.H., Seiter, J.S. (2009). Credibility and public diplomacy. In N. Snow & P.M. Taylor (Eds.), The public diplomacy handbook, pp. 154-165. Glassman, J.K. (2008). Public Diplomacy 2.0: A New Approach to Global Engagement. Retrieved from http://2001-2009.state.gov/r/us/2008/ 112605.html Gudjonsson, H. (2005) `Nation branding`, Place Branding, 1(3), pp. 283-298. Hanson, F. Revolution @State: The Spread of E-diplomacy. Retrieved from http://lowyinstitute.cachefly.net/files/hanson_revolution_state_web.pdf Internet User Forecast by Country. An Estimate and Forecast of Internet Users in 57 Countrues and 6 Regions of the World. (2017). Retrieved from http://www.etforecasts.com/products/ES_intusersv2.htm IT Strategic Plan. Fiscal years 2011-2013. Retrieved from http://www.state.gov/m/irm/rls/148572.htm#goal1 Iyengar, S., Reeves, R. (1997). Do the Media Govern? Ca., p.380 Jarol, В., Manheim S., Robert В. (1984). Changing National Images: International Public Relations and Media Agenda Setting. American Political Science Review, 78, pp.641- 657. Jenes,B. (2007): Connection between the ecologically oriented consumer behavior and country image. Marketing és Menedzsment, 6, pp.34-43. Kononenko, V. (2009). Sozdat’ obraz Rossii? [ Create image of Russia?]. Rossiya v globalnoi politike, 2. Retrieved from http://www.globalaffairs.ru/number/n_6562 Kosachev K. (2012). Chto takoe obshestvennaya diplomatiya I zachem ona nyzhna Rossii? [ What is public diplomacy and why Russia needs it?]. Retrieved from http://russiancouncil.ru/inner/?id_4=791#top Kosicki, G. M., Pan, Z. (1985). Framing Analysis: An Approach to News Discourse. Political Communication, 10, pp.55-75. Kosobokova, T. (2008). Obshestvennaya Diplomatiya. Novaya komissiya Obshestvennoi palati. [ Public diplomacy: A new commission of Common chamber]. VZGLYAD, Retrieved from http://www.vz.ru/politics/2006/2/14/22534.html Kotler, P., Haider, D., & Rein, I. (1993). Marketing Places: Attracting Investment and Tourism to Cities, States and Nations. The Free Press, 3, pp.76-87. Kotler, P & Gertner, D (2002) `Country as brand, product, and beyond: A place marketing and brand management perspective`. Brand Management, 9(4-5), pp. 249-261. Lebedenko, V. (2004). Russia`s National Identity and Image-Building. International Affairs, 50(4), pp. 71-77. Lozansky, E. (2008). The Limitations of Russian Public Diplomacy. Discovery Institute: Russia Blog, Retrieved from http://www.russiablog.org/2008/03/cant_buy_love_the_limits_of_ru.php Martin, I. M., Eroglu, S. (1993): Measuring a Multi-Dimensional Construct: Country Image. Journal of Business Research, 28, p. 193. Nye, J. S. (2004). Soft Power: The Means to Success in World Politics (1st ed.): Public Affairs. Nye, J. S. (2014). What China and Russia Don’t Get About Soft Power? Retrieved from http://www.foreignpolicy.com/articles/2013/04/29/ Polegkyi O. (2011). Changes in Russian Foreign Policy Discourse and Concept of «Russian World» // PECOB’s Papers Series. № 16. Putin, V. (2005). Annual Address to the Federal Assembly of the Russian Federation. Kremlin: Presidential Speeches. Retrieved from http://archive.kremlin.ru/eng/speeches/2005/04/25/2031_type70029type82912_87086.shtml Rasmussen, S. (2009). Discourse Analysis of EU Public Diplomacy Messages and Practices. Discussion papers in Diplomacy, Netherlands Institute of International Relations ‘Clingendael’. Rogozin, D. (2010). Russia Challenged by `Public Diplomacy` of the West. International Affairs, 5, pp.84-90. Rossotrudnichestvo. (2010). Rossotrudnichestvo v Mire: O deyatelnosti Rossotrudnichestva v ramkakh programm sodeistviya mezhdunarodnomu razvitiyu [ Rossotrudnichestvo in the world: The work of Rossotrudnichestvo in terms of international development]. Department of Information, Moscow: Rossotrudnichestvo. Rukavishnikov, V. O. (2004). Otnoshenie Amerikantsev k Sovremennoi Rossii. [ The Americans’ attitude to modern Russia]. Sotsiologicheskie Issledovaniya. Retrieved from http://www.ecsocman.edu.ru/socis/msg/16590288.html Russia Beyond the Headlines. (2017). Russia wants Donbass to remain part of Ukraine – Lavrov, 15 December. Retrieved from http://rbth.com/news/2014/12/15/russia_wants_donbass_to_remain_part_of_ukraine_lavrov_42265.html, accessed 17 January 2018. Seib, P. (2009). Towards A New Public Diplomacy: Re-directing U.S. Foreign Policy. New York: Palgrave-MacMillan. Seib, P. (2012). Real-Time Diplomacy: Politics and Power in the Social Media Era. New York: Palgrave-MacMillan. Shershnev I.L. (2011). Obshestvennaya diplomatiya: strategicheskiy resurs geopolitiki Rossii [ Public diplomacy: strategic resource of Russian geopolitics]. Retrieved from http://mir-politika.ru/148-obschestvennaya-diplomatiya-strategicheskiy-resurs-geopolitiki-rossii.html Simons, G. (2014). Taking the new public diplomacy online. Place Branding and Public Diplomacy, 22, pp.1-14. Simons, G. (2017). Attempting to rebrand the branded: Russia’s international image in the 21st century. Russian Journal of Communication 4(Nos. 3/4), pp.322–350. Tsvetkova, N.A. (2011). Programmy Web 2.0 v publichnoy diplomatii SShA [Web 2.0. Programs in the US Public Diplomacy]. SShA i Kanada: ekonomika, politika, kultura, 3, pp.109-122. Tsygankov, A. P. (2009). Russophobia. New York, NY: Palgrave Macmillan. Tsygankov, A. P. (2010). Russia`s Foreign Policy: Change and Continuity in National Identity (2 ed.): Rowman & Littlefield Publishers. Twittercounter. Twitter Top 100 Most Followers. Retrieved from https://twittercounter.com/pages/100 Wolf, Ch. Jr., Rosen, B. (2013). Public Diplomacy: How to Think about and Improve It RAND corporation, Retrieved from http://www.rand.org/content/dam/rand/pubs/occasional_papers/2004/RAND_OP134.pdf Xin Zhonga, Jiayi Lua. (2013). Public diplomacy meets social media: A study of the U.S. Embassy`s blogs and micro-blogs. Public Relations Review, 39(5), pp.542–548. zh_TW dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMICS.009.2018.F05 -
