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題名 未來幼兒園 以服務設計思維之新商業模型
New Business Model of Future Kindergarten： a Service Design Approach
作者 陳百宏
Chen, Robert
貢獻者 苑守慈
Yuan, Soe-Tsyr
陳百宏
Chen, Robert
關鍵詞 少子化
幼兒教育
生理跡象
性向測驗
常模
大數據
服務設計
洞見
商業模式
Fewer children
Early childhood education
Vital signs
Attitude test
Norm
Big data
Service design
Insights
Business model
日期 2018
上傳時間 10-Aug-2018 10:32:33 (UTC+8)
摘要 「少子化」已經成為事實，需要精進的是「幼兒身心健康並適性展」，亦即，因應兩大目標 - 「少子化」和「菁英化」便分別成為育兒亟需面對和解決的「基本需求」和「終極需求」。

社會人口老化的成因主要有二 – 人類平均年齡逐年攀升、年輕人因養兒育女負擔沈重而不願生育。本論文以後者為出發點，認為「少子化」的前提下，父母及祖父母更加重視培養幼兒成為未來菁英，除了確保幼兒能在生理、心理雙向標準下能健康成長，更確保成長過程中能養成為茁壯的菁英，為社會貢獻 GDP 和成長動能。因此，「未來幼兒園 Future Kindergarten」所需扮演的角色亦日益吃重。

本論文在省視幼兒教育的利害關係人 stakeholders，包括幼兒家長、幼兒園教師、幼兒園方等，以及現代幼兒園和時下負面之教師瘧兒社會新聞的觀點，探討在滿足各利害關係人對幼兒健康成長和社會化需求之外，更能尋找為幼兒適性適向發展的長遠規劃，同時並發展新商業模式，為未來幼兒教育界注入活水。
The term, “fewer children” was introduced by the Japanese scholar Y. Asami in 1996 depicting the worsen phenomenon of the contemporary world. It is inevitably challenging to achieve two goals in the field of Early Childhood
Education i.e., to well raise up the children and meanwhile to well educate them to be professional. It is to improve the productivities of the society to cope with
the shortages of the human capital in the aging world.

This thesis, Future Kindergarten is also inspired by the visions of the UNESCO’s program, Education 2030. It is to advocate the equitable quality education and the lifelong learning for the professional skills. Thus, the Future Kindergarten is designed to solve the problems of fewer children and the needs to educate them to be competitive in accordance with the attitude of the individual. A brand-new business model emerges as well after the study. All of these are to ensure the needs of the stakeholders to be fulfilled and the prosperities for mankind to be realized.
參考文獻 中文部分

1. 朱敬先（1992）。健康心理學，台北：五南出版社內政部戶政司（民106）。人口政策資料彚集
2. 王連生（2004）。幼兒教育研究，台北：五南出版社
3. 施宏彥（2005）。強化幼兒教育政策減緩少子化衝擊之研究。嘉南學報，31，476-492
4. 賴文輝（2017）。幼兒園家長參與親師合作現況及影響因素之探討－以臺北市公立幼兒園為例
5. 蕭月琦（2018）。幼兒園班級網頁用以親師溝通成效之探討 - 以嘉義市某公立幼兒園
6. 教育部（2018）。幼兒教育及照顧法
7. Bananny 托育小幫手（2018）。非營利幼兒園、公幼、私幼，先懂自己要「比什麼」？（二）https://blog.bananny.co/2018/02/14/the-differenceof-
kindergartens-2/
8. 蔡育恩（2018）。幼兒園家長參與親師合作現況及影響因素之探討－以臺北市公立幼兒園為例
9. 洪美玲（2017）。幼兒園家長對教保服務品質需求度、滿意度及忠誠度之研究

英文部分
1. Bettencourt, L. A., Lusch, R. F., & Vargo, S. L. (2014). A service lens on valuecreation. California management review, 57(1), 44-66.
2. Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84.
3. Design Council UK. (2005). Design Process: The Double Diamond.
4. Education 2030. (2015). United Nations Educational, Scientific and Culture Organization, UNESCO. (2015). Incheon Declaration.
5. Empathy Map, The K12 Lab Wiki Web Site，referred (https://dschoolold.
stanford.edu/groups/k12/wiki/3d994/empathy_map.html)
6. Kwan, S. K., & Yuan, S. T. (2011). Customer-driven value co-creation inservice networks. In The Science of Service Systems (pp. 189-206). Springer US.
7. Martin, R. (2010). Design thinking: achieving insights via the “knowledge funnel”. Strategy & Leadership, 38(2), 37-41.
8. Strandvik, Tore & Heinonen, Kristina. (2016). Strandvik Heinonen 2015 CDL essentials The Nordic School - Service Marketing and Management for the Future.
9. Tremblay RE, Boivin M, Peters RDeV, eds. (Updated 2011). Importance of early childhood development. Encyclopedia on Early Childhood Development [online]. http://www.childencyclopedia.com/sites/default/files/dossiers-complets/en/importanceof-early-childhood-development.pdf. Updated March 2011.
10. Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of marketing Science, 36(1), 1-10.
11. Y. Asami. (1996). Housing Survey Analysis in the Trend of Fewer Children
and More Elderlies and Residential Area Formation.
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
104932090
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1049320902
資料類型 thesis
dc.contributor.advisor 苑守慈zh_TW
dc.contributor.advisor Yuan, Soe-Tsyren_US
dc.contributor.author (Authors) 陳百宏zh_TW
dc.contributor.author (Authors) Chen, Roberten_US
dc.creator (作者) 陳百宏zh_TW
dc.creator (作者) Chen, Roberten_US
dc.date (日期) 2018en_US
dc.date.accessioned 10-Aug-2018 10:32:33 (UTC+8)-
dc.date.available 10-Aug-2018 10:32:33 (UTC+8)-
dc.date.issued (上傳時間) 10-Aug-2018 10:32:33 (UTC+8)-
dc.identifier (Other Identifiers) G1049320902en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/119286-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 104932090zh_TW
dc.description.abstract (摘要) 「少子化」已經成為事實，需要精進的是「幼兒身心健康並適性展」，亦即，因應兩大目標 - 「少子化」和「菁英化」便分別成為育兒亟需面對和解決的「基本需求」和「終極需求」。

社會人口老化的成因主要有二 – 人類平均年齡逐年攀升、年輕人因養兒育女負擔沈重而不願生育。本論文以後者為出發點，認為「少子化」的前提下，父母及祖父母更加重視培養幼兒成為未來菁英，除了確保幼兒能在生理、心理雙向標準下能健康成長，更確保成長過程中能養成為茁壯的菁英，為社會貢獻 GDP 和成長動能。因此，「未來幼兒園 Future Kindergarten」所需扮演的角色亦日益吃重。

本論文在省視幼兒教育的利害關係人 stakeholders，包括幼兒家長、幼兒園教師、幼兒園方等，以及現代幼兒園和時下負面之教師瘧兒社會新聞的觀點，探討在滿足各利害關係人對幼兒健康成長和社會化需求之外，更能尋找為幼兒適性適向發展的長遠規劃，同時並發展新商業模式，為未來幼兒教育界注入活水。		zh_TW
dc.description.abstract (摘要) The term, “fewer children” was introduced by the Japanese scholar Y. Asami in 1996 depicting the worsen phenomenon of the contemporary world. It is inevitably challenging to achieve two goals in the field of Early Childhood
Education i.e., to well raise up the children and meanwhile to well educate them to be professional. It is to improve the productivities of the society to cope with
the shortages of the human capital in the aging world.

This thesis, Future Kindergarten is also inspired by the visions of the UNESCO’s program, Education 2030. It is to advocate the equitable quality education and the lifelong learning for the professional skills. Thus, the Future Kindergarten is designed to solve the problems of fewer children and the needs to educate them to be competitive in accordance with the attitude of the individual. A brand-new business model emerges as well after the study. All of these are to ensure the needs of the stakeholders to be fulfilled and the prosperities for mankind to be realized.		en_US
dc.description.tableofcontents 第一章 緒論 ................................... 7
第一節 研究背景 ........................... 8
第二節 研究動機 .......................... 10
第三節 研究目的 (Design Challenges) ...... 11
第四節 研究貢獻 .......................... 11
第五節 論文結構與研究步驟.................. 12

第二章 文獻探討 ............................... 13
第一節 台灣幼兒園產業的現狀結構及變遷....... 13
第二節 各利害關係人的觀點和價值迥異 ........ 20
第三節 「未來幼兒園」發展方向 ............. 21
第四節 服務設計思考 ..................... 22
第五節 商業模式設計 ..................... 27

第三章 研究方法 ............................... 31
第一節 探索機會（Discover Opportunities）.. 31
第二節 服務定義(Define)................... 38
第三節 服務發展（Develop）................. 48

第四章 研究成果 ............................... 57
第一節 服務交付 (DELIVER) ................ 57

第五章 結論與建議 ........................ 64

第六章 參考文獻 ................................67

附錄 ......................................... 70		zh_TW
dc.format.extent 5205488 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1049320902en_US
dc.subject (關鍵詞) 少子化zh_TW
dc.subject (關鍵詞) 幼兒教育zh_TW
dc.subject (關鍵詞) 生理跡象zh_TW
dc.subject (關鍵詞) 性向測驗zh_TW
dc.subject (關鍵詞) 常模zh_TW
dc.subject (關鍵詞) 大數據zh_TW
dc.subject (關鍵詞) 服務設計zh_TW
dc.subject (關鍵詞) 洞見zh_TW
dc.subject (關鍵詞) 商業模式zh_TW
dc.subject (關鍵詞) Fewer childrenen_US
dc.subject (關鍵詞) Early childhood educationen_US
dc.subject (關鍵詞) Vital signsen_US
dc.subject (關鍵詞) Attitude testen_US
dc.subject (關鍵詞) Normen_US
dc.subject (關鍵詞) Big dataen_US
dc.subject (關鍵詞) Service designen_US
dc.subject (關鍵詞) Insightsen_US
dc.subject (關鍵詞) Business modelen_US
dc.title (題名) 未來幼兒園 以服務設計思維之新商業模型zh_TW
dc.title (題名) New Business Model of Future Kindergarten： a Service Design Approachen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部分

1. 朱敬先（1992）。健康心理學，台北：五南出版社內政部戶政司（民106）。人口政策資料彚集
2. 王連生（2004）。幼兒教育研究，台北：五南出版社
3. 施宏彥（2005）。強化幼兒教育政策減緩少子化衝擊之研究。嘉南學報，31，476-492
4. 賴文輝（2017）。幼兒園家長參與親師合作現況及影響因素之探討－以臺北市公立幼兒園為例
5. 蕭月琦（2018）。幼兒園班級網頁用以親師溝通成效之探討 - 以嘉義市某公立幼兒園
6. 教育部（2018）。幼兒教育及照顧法
7. Bananny 托育小幫手（2018）。非營利幼兒園、公幼、私幼，先懂自己要「比什麼」？（二）https://blog.bananny.co/2018/02/14/the-differenceof-
kindergartens-2/
8. 蔡育恩（2018）。幼兒園家長參與親師合作現況及影響因素之探討－以臺北市公立幼兒園為例
9. 洪美玲（2017）。幼兒園家長對教保服務品質需求度、滿意度及忠誠度之研究

英文部分
1. Bettencourt, L. A., Lusch, R. F., & Vargo, S. L. (2014). A service lens on valuecreation. California management review, 57(1), 44-66.
2. Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84.
3. Design Council UK. (2005). Design Process: The Double Diamond.
4. Education 2030. (2015). United Nations Educational, Scientific and Culture Organization, UNESCO. (2015). Incheon Declaration.
5. Empathy Map, The K12 Lab Wiki Web Site，referred (https://dschoolold.
stanford.edu/groups/k12/wiki/3d994/empathy_map.html)
6. Kwan, S. K., & Yuan, S. T. (2011). Customer-driven value co-creation inservice networks. In The Science of Service Systems (pp. 189-206). Springer US.
7. Martin, R. (2010). Design thinking: achieving insights via the “knowledge funnel”. Strategy & Leadership, 38(2), 37-41.
8. Strandvik, Tore & Heinonen, Kristina. (2016). Strandvik Heinonen 2015 CDL essentials The Nordic School - Service Marketing and Management for the Future.
9. Tremblay RE, Boivin M, Peters RDeV, eds. (Updated 2011). Importance of early childhood development. Encyclopedia on Early Childhood Development [online]. http://www.childencyclopedia.com/sites/default/files/dossiers-complets/en/importanceof-early-childhood-development.pdf. Updated March 2011.
10. Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of marketing Science, 36(1), 1-10.
11. Y. Asami. (1996). Housing Survey Analysis in the Trend of Fewer Children
and More Elderlies and Residential Area Formation.		zh_TW
dc.identifier.doi (DOI) 10.6814/THE.NCCU.EMBA.048.2018.F08-