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題名 挑戰現今Instagram上對於女性「美」的再現：以肉感女藝人為例
Challenging the Representation of Women’s Beauty on Instagram: Plus-size Micro-celebrities in Panama and Taiwan
作者 宮昀妮
Cubilla, Winibeer Jhineth Gonzalez
貢獻者 蕭宏祺
Shiao, Hong-Chi
宮昀妮
Winibeer Jhineth Gonzalez Cubilla
關鍵詞 Plus-size
Micro-celebrity
Body acceptance
Instagram
Digital media
Social media
Panamanian
Taiwanese
Women
Beauty
Culture
Canons of beauty
Body
Fat
日期 2018
上傳時間 10-Aug-2018 10:48:16 (UTC+8)
摘要 The digital communication and the fast growing of social networks, such as Instagram, facilitate new models of interaction and ways individuals use to of build relations. In this new environment the term micro-celebrity defines those people that are increasing their popularity over the web using different types of technologies.

This paper first tries to understand how plus-size Panamanian and Taiwanese micro-celebrities self-present on Instagram as a platform considered rich on prejudices and stereotypes surrounding the body positivity communities; and how do they gain fame through online multimedia and textual representations. Second, elaborate and note the differences and similarities between their Instagram accounts. This exploratory research takes a qualitative approach using Nethnography as unique method for social media (Instagram) analysis and three research questions are proposed to give guidance and to better explore the self-presentation plus-size micro-celebrities have on Instagram: RQ1. How do Panamanian and Taiwanese plus-size micro-celebrities (women) self-present on Instagram? RQ2. What are the most popular hashtags Panamanian and Taiwanese plus-size micro-celebrities (women) use on their Instagram posts? and RQ3. What are the similarities or differences between the content shared by Panamanian and Taiwanese plus-size micro-celebrities (women)?

The netnography themed all kind of multimedia shared on the Instagram accounts and showed that there were more similarities than differences between the content portrayed among Taiwanese and Panamanian and there were 7 major themes within their profiles, glam posts, natural body, commercial and promotion, beautification, body acceptance labeled posts, fatness and transgressions, semi-nudity and sexualizations.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
105461022
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105461022
資料類型 thesis
dc.contributor.advisor 蕭宏祺zh_TW
dc.contributor.advisor Shiao, Hong-Chien_US
dc.contributor.author (Authors) 宮昀妮zh_TW
dc.contributor.author (Authors) Winibeer Jhineth Gonzalez Cubillaen_US
dc.creator (作者) 宮昀妮zh_TW
dc.creator (作者) Cubilla, Winibeer Jhineth Gonzalezen_US
dc.date (日期) 2018en_US
dc.date.accessioned 10-Aug-2018 10:48:16 (UTC+8)-
dc.date.available 10-Aug-2018 10:48:16 (UTC+8)-
dc.date.issued (上傳時間) 10-Aug-2018 10:48:16 (UTC+8)-
dc.identifier (Other Identifiers) G0105461022en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/119298-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 105461022zh_TW
dc.description.abstract (摘要) The digital communication and the fast growing of social networks, such as Instagram, facilitate new models of interaction and ways individuals use to of build relations. In this new environment the term micro-celebrity defines those people that are increasing their popularity over the web using different types of technologies.

This paper first tries to understand how plus-size Panamanian and Taiwanese micro-celebrities self-present on Instagram as a platform considered rich on prejudices and stereotypes surrounding the body positivity communities; and how do they gain fame through online multimedia and textual representations. Second, elaborate and note the differences and similarities between their Instagram accounts. This exploratory research takes a qualitative approach using Nethnography as unique method for social media (Instagram) analysis and three research questions are proposed to give guidance and to better explore the self-presentation plus-size micro-celebrities have on Instagram: RQ1. How do Panamanian and Taiwanese plus-size micro-celebrities (women) self-present on Instagram? RQ2. What are the most popular hashtags Panamanian and Taiwanese plus-size micro-celebrities (women) use on their Instagram posts? and RQ3. What are the similarities or differences between the content shared by Panamanian and Taiwanese plus-size micro-celebrities (women)?

The netnography themed all kind of multimedia shared on the Instagram accounts and showed that there were more similarities than differences between the content portrayed among Taiwanese and Panamanian and there were 7 major themes within their profiles, glam posts, natural body, commercial and promotion, beautification, body acceptance labeled posts, fatness and transgressions, semi-nudity and sexualizations.		en_US
dc.description.tableofcontents TABLE OF CONTENT
l-Introduction 1
1.1. Research Background 3
1.1.2. Positive Body Image and the Word Fat 5
1.2 Purpose of the Study and Contributions 6
ll-Literature Review 8
2.1. Plus-size Women and the Critique 8
2.2. Media and the Ideal Beauty 10
2.3. Social Norms and Canons of the Female Beauty 11
2.4. Self-presentation 13
2.4.1 Women’s Self-presentation on Instagram 14
2.5. The power of hashtags 16
2.6. Body Positivity Plus-sizing Latin America and Asia 17
2.6.1 Latin America 17
2.6.2 Asia 18
2.7. The raise of plus-size celebrities on Instagram 19
2.8. Digital empowerment, narcissism or business 21
lll-Method and Research Questions 23
3.1. Netnography 23
3.2. Data Collection and Analysis 24
3.2.1. Panama 25
3.2.2. Taiwan 27
lV-Findings 32
4.1. Primary Themes (More repetitive) 34
4.1.1. Glam Post 34
4.1.2. Natural Body 40
4.1.3. Commercial and Promotion 44
4.1.4. Beautification 48
4.2. Secondary Themes (Less Repetitive) 51
4.2.1. Body Acceptance Labeled Posts 51
4.2.2. Fatness and transgressions 53
4.2.3. Semi-nudity and Sexualization 55
4.3. Findings Theme Framework 58
4.4. Hashtags 59
Conclusion and Discussion 59
Implications and Limitations 61
References 62

LIST OF FIGURES AND TABLES
Figures Page No.
Figure 1 19
Figure 2 26
Figure 3 27
Figure 4 28
Figure 5 29
Figure 6 30
Figure 7 30
Figure 8 33
Figure 9 34
Figure 10 36
Figure 11 36
Figure 12 37
Figure 13 37
Figure 14 38
Figure 15 38
Figure 16 39
Figure 17 40
Figure 18 40
Figure 19 41
Figure 20 41
Figure 21 41
Figure 22 42
Figure 23 42
Figure 24 43
Figure 25 43
Figure 26 45
Figure 27 46
Figure 28 46
Figure 29 47
Figure 30 48
Figure 31 50
Figure 32 51
Figure 33 52
Figure 34 53
Figure 35 54
Figure 36 55
Figure 37 56
Figure 38 57
Figure 39 57

Tables

Table 1 29
Table 2 32
Table 3 50
Table 4 58
Table 5 59		zh_TW
dc.format.extent 5988228 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105461022en_US
dc.subject (關鍵詞) Plus-sizeen_US
dc.subject (關鍵詞) Micro-celebrityen_US
dc.subject (關鍵詞) Body acceptanceen_US
dc.subject (關鍵詞) Instagramen_US
dc.subject (關鍵詞) Digital mediaen_US
dc.subject (關鍵詞) Social mediaen_US
dc.subject (關鍵詞) Panamanianen_US
dc.subject (關鍵詞) Taiwaneseen_US
dc.subject (關鍵詞) Womenen_US
dc.subject (關鍵詞) Beautyen_US
dc.subject (關鍵詞) Cultureen_US
dc.subject (關鍵詞) Canons of beautyen_US
dc.subject (關鍵詞) Bodyen_US
dc.subject (關鍵詞) Faten_US
dc.title (題名) 挑戰現今Instagram上對於女性「美」的再現：以肉感女藝人為例zh_TW
dc.title (題名) Challenging the Representation of Women’s Beauty on Instagram: Plus-size Micro-celebrities in Panama and Taiwanen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) References

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dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMICS.010.2018.F05-