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題名 理解布袋戲中的文化差異: 以《東離劍遊紀》的日本觀眾接收分析為例
Perceiving Cultural Differences in Glove Puppetry: A Case Study on Audience Reception of Thunderbolt Fantasy in Japan
作者 林宜樺
Lin, Yi-Hua
貢獻者 陳儒修
Chen, Ru-Shou
林宜樺
Lin, Yi-Hua
關鍵詞 台灣布袋戲
日本
東離劍遊紀
文化差異
接收分析
Taiwanese glove puppetry
Japan
Thunderbolt fantasy
Cultural difference
Audience reception
日期 2018
上傳時間 27-Aug-2018 14:51:24 (UTC+8)
摘要 本研究旨在瞭解日本觀眾如何觀看跨國合製台日布袋戲-東離劍遊紀。
布袋戲是極具象徵性的台灣民俗藝術。其中霹靂布袋戲的劇集系列在台灣本土產製影音娛樂中頗負盛名。目前在台灣有約百萬名的觀眾。
台灣方在製作東離劍遊紀的過程中提供木偶及操偶技術。日本方面則負責音樂、聲優(配音)、劇本與角色武器造型設計。在本劇中，由於大量加入日本元素，整體而言是以布袋戲日本化的方式呈現。
同時在本研究中也將了解日本與台灣的關係對台灣文化與觀眾造成的影響及現象。並探討台灣文化與日本元素結合後，以台灣本土民俗藝術為基底的作品能否成功在日本市場創造熱潮。
本研究將以文化擬仿、文化折扣、全球在地化等理論，檢視此次台灣布袋戲的日本化策略。
並深度訪談觀看東離的日本觀眾以及參考引述有觀看東離的日本網友評論，以了解在日本觀眾眼中，東離劇中呈現的文化差異是何樣貌。
This research aims at understanding how Japanese audiences perceive glove puppetry by examining the Taiwan-Japan co-production Thunderbolt Fantasy.
Glove puppetry is a folk art of Taiwan. Pili (霹靂, pīlì) glove puppetry serials are one of the most popular forms of video entertainment produced domestically in Taiwan. Overall, there is an audience of around one million in Taiwan watching Pili puppetry serials.
During the process of producing Thunderbolt Fantasy, the Taiwan-based Pili company provided the puppets and puppeteering technique, while the music, character voices, script and character and weapon design were created by Japanese staff. A great number of Japanese elements were added and thus localized Taiwanese glove puppetry into Japanese culture.
In the meanwhile, this research will discuss the historical tie between Taiwan and Japan and its impact on Taiwanese culture and audiences. The research will also probe into whether this transnational co-production based on Taiwanese folk art and combined with Japanese elements can create a buzz in the Japanese market.
Theories such as cultural mimicry, cultural discount, and glocalization will be applied to this study’s examination of the Japanese localization strategy in this puppetry co-production.
This research will conduct in-depth interviews and cite netizens’ comments regarding local Japanese audiences of Thunderbolt Fantasy in order to understand the cultural differences reflected in audience perception.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
103461007
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103461007
資料類型 thesis
dc.contributor.advisor 陳儒修zh_TW
dc.contributor.advisor Chen, Ru-Shouen_US
dc.contributor.author (Authors) 林宜樺zh_TW
dc.contributor.author (Authors) Lin, Yi-Huaen_US
dc.creator (作者) 林宜樺zh_TW
dc.creator (作者) Lin, Yi-Huaen_US
dc.date (日期) 2018en_US
dc.date.accessioned 27-Aug-2018 14:51:24 (UTC+8)-
dc.date.available 27-Aug-2018 14:51:24 (UTC+8)-
dc.date.issued (上傳時間) 27-Aug-2018 14:51:24 (UTC+8)-
dc.identifier (Other Identifiers) G0103461007en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/119584-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 103461007zh_TW
dc.description.abstract (摘要) 本研究旨在瞭解日本觀眾如何觀看跨國合製台日布袋戲-東離劍遊紀。
布袋戲是極具象徵性的台灣民俗藝術。其中霹靂布袋戲的劇集系列在台灣本土產製影音娛樂中頗負盛名。目前在台灣有約百萬名的觀眾。
台灣方在製作東離劍遊紀的過程中提供木偶及操偶技術。日本方面則負責音樂、聲優(配音)、劇本與角色武器造型設計。在本劇中，由於大量加入日本元素，整體而言是以布袋戲日本化的方式呈現。
同時在本研究中也將了解日本與台灣的關係對台灣文化與觀眾造成的影響及現象。並探討台灣文化與日本元素結合後，以台灣本土民俗藝術為基底的作品能否成功在日本市場創造熱潮。
本研究將以文化擬仿、文化折扣、全球在地化等理論，檢視此次台灣布袋戲的日本化策略。
並深度訪談觀看東離的日本觀眾以及參考引述有觀看東離的日本網友評論，以了解在日本觀眾眼中，東離劇中呈現的文化差異是何樣貌。		zh_TW
dc.description.abstract (摘要) This research aims at understanding how Japanese audiences perceive glove puppetry by examining the Taiwan-Japan co-production Thunderbolt Fantasy.
Glove puppetry is a folk art of Taiwan. Pili (霹靂, pīlì) glove puppetry serials are one of the most popular forms of video entertainment produced domestically in Taiwan. Overall, there is an audience of around one million in Taiwan watching Pili puppetry serials.
During the process of producing Thunderbolt Fantasy, the Taiwan-based Pili company provided the puppets and puppeteering technique, while the music, character voices, script and character and weapon design were created by Japanese staff. A great number of Japanese elements were added and thus localized Taiwanese glove puppetry into Japanese culture.
In the meanwhile, this research will discuss the historical tie between Taiwan and Japan and its impact on Taiwanese culture and audiences. The research will also probe into whether this transnational co-production based on Taiwanese folk art and combined with Japanese elements can create a buzz in the Japanese market.
Theories such as cultural mimicry, cultural discount, and glocalization will be applied to this study’s examination of the Japanese localization strategy in this puppetry co-production.
This research will conduct in-depth interviews and cite netizens’ comments regarding local Japanese audiences of Thunderbolt Fantasy in order to understand the cultural differences reflected in audience perception.		en_US
dc.description.tableofcontents Acknowledgement i
摘要 ii
Abstract iii
Table of Contents iv
List of figures vii
List of tables x
1. Introduction 1
1.1 Research Motivation 1
1.2 Research Background 3
1.2.1 Influence of Japanese Kominka Policy in Taiwan 3
1.2.2 The hari craze in Taiwan 5
1.2.3 ACG market in Japan 6
1.3 Research Goals & Research Questions 8
2. Literature Review 10
2.1 Historical Development of Taiwanese Glove Puppetry 10
2.2 Pili Puppetry (Pili International Multimedia Company)
18
2.3 Transnational Culture Export and Its Related Theories
26
3. Research Method 29
3.1 Individual interviewing 29
3.2 Research Setting and Procedure 30
4. Analysis on Japanese (Netizens’) Audiences’ Reviews of Thunderbolt Fantasy 33
5. In-depth Interview of Japanese TBF Audiences 56
5.1 Impression on TBF 62
5.2 Features of Taiwanese Glove Puppetry 68
5.3 Cultural Elements in TBF 77
6. Research Findings, Discussions and Limitations 96
References 104
Appendix 111
1. Trends in Japanese Animation Market 111
2. Japanese Netizens’ Reviews on Amazon JP TBF BD Sale Merchandise Pages 112
3. Japanese and Taiwanese Elements in Thunderbolt Fantasy
125
4. Abstracts of the Interviews on Japanese TBF Audiences
137		zh_TW
dc.format.extent 5929764 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103461007en_US
dc.subject (關鍵詞) 台灣布袋戲zh_TW
dc.subject (關鍵詞) 日本zh_TW
dc.subject (關鍵詞) 東離劍遊紀zh_TW
dc.subject (關鍵詞) 文化差異zh_TW
dc.subject (關鍵詞) 接收分析zh_TW
dc.subject (關鍵詞) Taiwanese glove puppetryen_US
dc.subject (關鍵詞) Japanen_US
dc.subject (關鍵詞) Thunderbolt fantasyen_US
dc.subject (關鍵詞) Cultural differenceen_US
dc.subject (關鍵詞) Audience receptionen_US
dc.title (題名) 理解布袋戲中的文化差異: 以《東離劍遊紀》的日本觀眾接收分析為例zh_TW
dc.title (題名) Perceiving Cultural Differences in Glove Puppetry: A Case Study on Audience Reception of Thunderbolt Fantasy in Japanen_US
dc.type (資料類型) thesisen_US
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dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMICS.012.2018.F05-