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題名 一個新型態的迷你倉模式 : 結合第三方物流和線下門市的迷你倉服務
A new business model of mini-storage industry: the mini-storage combined with third-party logistics and offline shop service
作者 廖承中
Liao, Melvin
貢獻者 吳文傑
Wu, Jack
廖承中
Liao, Melvin
關鍵詞 商業模式
迷你倉儲
Business model
Mini-storage
日期 2018
上傳時間 29-八月-2018 15:52:52 (UTC+8)
摘要 
The most serious of the metropolitan in Taiwan is high house price and rental fee, because
of rapid development on recent years. It will affect the quality of living seriously, especially in
Taipei. A normal family on Taipei doesn’t have enough storage space due to a small house.
Besides, small and medium enterprises often reduce their office space to save the rental cost
in recent years. Even they move to a co-working space or business center to replace renting an
own office.
So, many people living in the metropolitan have the demand to additional storage space.
The mini-storage industry is just for these kinds of customer. It is a new type storage industry
to offers the flexible and independent storage space for the customer. The location of
warehouse is not in the far industrial area but in the business district or residential area in the
city center. It will be more convenient for the near people living in these business circle or
community.
Depending on this new additional service, the mini-storage industry will increase more
additional value. It will enhance the revenue and gain more net income at least 30 percent.
When the increasing of logistics volume, the mini-storage industry can hire more variable
human powers to create higher value of every mini-storage branches.
參考文獻 1. http://www.cnra.org.tw/edm/2016b2c.pdf, Institute for Information Industry report, 2016
2. The Self Storage Association Asia(SSAA) research report, 2016
3. The self-storage industry report in Taiwan, The Taiwan Self Storage Association, 2017
4. The e-commerce research report in Taiwan, Department of Commerce, 2016
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
100933008
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100933008
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (作者) 廖承中zh_TW
dc.contributor.author (作者) Liao, Melvinen_US
dc.creator (作者) 廖承中zh_TW
dc.creator (作者) Liao, Melvinen_US
dc.date (日期) 2018en_US
dc.date.accessioned 29-八月-2018 15:52:52 (UTC+8)-
dc.date.available 29-八月-2018 15:52:52 (UTC+8)-
dc.date.issued (上傳時間) 29-八月-2018 15:52:52 (UTC+8)-
dc.identifier (其他 識別碼) G0100933008en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/119740-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 100933008zh_TW
dc.description.abstract (摘要) zh_TW
dc.description.abstract (摘要) The most serious of the metropolitan in Taiwan is high house price and rental fee, because
of rapid development on recent years. It will affect the quality of living seriously, especially in
Taipei. A normal family on Taipei doesn’t have enough storage space due to a small house.
Besides, small and medium enterprises often reduce their office space to save the rental cost
in recent years. Even they move to a co-working space or business center to replace renting an
own office.
So, many people living in the metropolitan have the demand to additional storage space.
The mini-storage industry is just for these kinds of customer. It is a new type storage industry
to offers the flexible and independent storage space for the customer. The location of
warehouse is not in the far industrial area but in the business district or residential area in the
city center. It will be more convenient for the near people living in these business circle or
community.
Depending on this new additional service, the mini-storage industry will increase more
additional value. It will enhance the revenue and gain more net income at least 30 percent.
When the increasing of logistics volume, the mini-storage industry can hire more variable
human powers to create higher value of every mini-storage branches.		en_US
dc.description.tableofcontents 1. Executive Summary ........ 1
2. General Company Description ........ 4
2.1. Mission Statement ........ 4
2.2. Company Goals and Objectives ........ 4
2.3. Business Philosophy ......... 5
2.4. Describe your industry ......... 5
2.5. Describe your most important company strengths and core competencies ........ 6
3. canvas analysis ....... 7
3.1. Value proposition: ........ 7
3.2. Target audience .......... 7
3.3. Customer relationship ......... 8
3.4. Channel .......... 9
3.5. Key resource .......... 10
3.6. Key partner .......... 11
3.7. Key actitivty ......... 13
3.8. Revenue streams and cost structure ......... 15
4. Marketing plan ......... 16
4.1. Market scale analysis ......... 16
4.2. competitor analysis ........... 19
4.3. competitive advantage analysis .......... 20
4.4. potential risk analysis ......... 22
4.5. pricing strategy: .......... 23
4.6. marketing program .......... 24
5. Operational plan .......... 27
6. Financial plan ........ 30
7. Conclusion ........... 36
8. Appendix .......... 38		zh_TW
dc.format.extent 901267 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100933008en_US
dc.subject (關鍵詞) 商業模式zh_TW
dc.subject (關鍵詞) 迷你倉儲zh_TW
dc.subject (關鍵詞) Business modelen_US
dc.subject (關鍵詞) Mini-storageen_US
dc.title (題名) 一個新型態的迷你倉模式 : 結合第三方物流和線下門市的迷你倉服務zh_TW
dc.title (題名) A new business model of mini-storage industry: the mini-storage combined with third-party logistics and offline shop serviceen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. http://www.cnra.org.tw/edm/2016b2c.pdf, Institute for Information Industry report, 2016
2. The Self Storage Association Asia(SSAA) research report, 2016
3. The self-storage industry report in Taiwan, The Taiwan Self Storage Association, 2017
4. The e-commerce research report in Taiwan, Department of Commerce, 2016		zh_TW
dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMBA.039.2018.F08-